Fundamentals of Business Management
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Fundamentals of Business Management
This course is part of Foundations of Management Consulting: Strategies & Tools Specialization
Instructor: Board Infinity
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What you'll learn
Analyze financial statements and apply ratio analysis to assess business performance.
Describe the foundational principles of marketing and sales, including advertising and communication strategies.
Evaluate the role of operations and supply chain management in optimizing business efficiency.
Apply basic economic principles to understand market dynamics and equilibrium.
Skills you'll gain
- Business Management
- Financial Statement Analysis
- Business Operations
- Supply Chain Systems
- Logistics Management
- Supply Chain
- Sales Process
- Income Statement
- General Sales Practices
- Supply Management
- Financial Statements
- Operations
- Financial Acumen
- Balance Sheet
- Selling Techniques
- Operational Efficiency
- Sales
- Financial Analysis
- Operations Management
- Business
Details to know
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- Gain a foundational understanding of a subject or tool
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- Earn a shareable career certificate
There are 3 modules in this course
Course Description
This foundational course introduces learners to the essential principles of business management, focusing on the core domains of finance, marketing, sales, operations, and supply chain management. Participants will gain a comprehensive understanding of key concepts such as financial statement analysis, marketing strategies, sales techniques, and the fundamentals of operations and supply chain management. Designed with practical examples and engaging video content, this course empowers learners to grasp critical business concepts and apply them in real-world scenarios, preparing them for roles in management and business decision-making. Learning Objectives 1. Analyze financial statements and apply ratio analysis to assess business performance. 2. Describe the foundational principles of marketing and sales, including advertising and communication strategies. 3. Evaluate the role of operations and supply chain management in optimizing business efficiency. 4. Apply basic economic principles to understand market dynamics and equilibrium. Target Audience This course is designed for students, professionals, and aspiring business managers looking to build a strong foundation in business management. It is particularly suitable for individuals entering management roles, entrepreneurs seeking to understand core business functions, and learners aiming to enhance their strategic and operational skills. Disclaimer: This is an independent educational resource created by Board Infinity for informational and educational purposes only. This course is not affiliated with, endorsed by, sponsored by, or officially associated with any company, organization, or certification body unless explicitly stated. The content provided is based on industry knowledge and best practices but does not constitute official training material for any specific employer or certification program. All company names, trademarks, service marks, and logos referenced are the property of their respective owners and are used solely for educational identification and comparison purposes.
In this module, you will explore the foundational concepts of finance and economics that are vital to understanding and managing business operations. You will begin with an in-depth study of financial statements, learning to interpret key documents such as balance sheets, profit and loss statements, and cash flow statements. This will be followed by an introduction to financial ratio analysis, equipping you with tools to evaluate a company’s financial health. Lastly, you will delve into the fundamentals of economics, examining key principles like demand and supply, price elasticity, and market equilibrium. These concepts will serve as essential building blocks for making informed financial and economic decisions in any business context.
What's included
15 videos4 readings4 assignments2 discussion prompts1 plugin
15 videos•Total 65 minutes
- Specialization Introduction•1 minute
- Introduction to the Course•1 minute
- Meet your Instructor•1 minute
- What are the Types of Financial Statements?•4 minutes
- Balance Sheet – Structure and Key Elements•6 minutes
- Profit & Loss Statement – Understanding Revenue and Expenses•4 minutes
- Cash Flow Statement – Operational, Investing, and Financing Activities•5 minutes
- Liquidity Ratios – Current and Quick Ratio•4 minutes
- Activity Ratios – Asset and Inventory Turnover•5 minutes
- Profitability Ratios – Return on Investment (ROI) and Profit Margins•6 minutes
- Leverage Ratios – Debt to Equity, Interest Coverage Ratio•4 minutes
- The Demand Curve – Factors Affecting Demand•7 minutes
- The Supply Curve – Factors Affecting Supply•5 minutes
- Price Elasticity of Demand and Supply•5 minutes
- Market Equilibrium and Shifts in Supply/Demand•6 minutes
4 readings•Total 105 minutes
- Syllabus•15 minutes
- Read More About Financial Statements: Balance Sheet, Income Statement, and Cash Flow Statement•30 minutes
- Read More About Financial Ratios: Analyzing Liquidity, Leverage, and Company Performance•30 minutes
- Read more about Demand Curves, Elasticity, and Market Equilibrium•30 minutes
4 assignments•Total 105 minutes
- Graded Quiz: Basics of Finance & Economics•60 minutes
- Practice Quiz: Financial Statements•15 minutes
- Practice Quiz: Financial Ratio Analysis•15 minutes
- Practice Quiz: Fundamentals of Economics•15 minutes
2 discussion prompts•Total 20 minutes
- Meet and Greet•10 minutes
- Can You Spot a Business’s Financial Health?•10 minutes
1 plugin•Total 5 minutes
- Quick Course Check-In•5 minutes
In this module, you will explore the core concepts of marketing, sales, and advertising, which are essential for driving business growth. You will learn about the role of marketing in understanding customer needs and delivering value through effective strategies like the 4 Ps framework. The module will also introduce you to the sales process, from prospecting to closing deals and providing after-sales service. Lastly, you will dive into advertising, examining its importance, types, and key metrics to measure success. These foundational insights will enable you to create impactful marketing and sales strategies.
What's included
11 videos3 readings4 assignments
11 videos•Total 71 minutes
- What is Marketing? Understanding Its Role in Business•5 minutes
- Marketing Channels – Digital vs. Traditional Methods•7 minutes
- Marketing Communications – Integrated vs Omnichannel•5 minutes
- The 4 Ps of Marketing – Product, Price, Place, Promotion•7 minutes
- What is Sales? The Role of Sales in Business Growth•6 minutes
- Stages in Selling – Prospecting and Contacting•4 minutes
- Stages in Selling –Qualify, Nurture, and Present offer to Prospects•7 minutes
- Closing the Sale and After-Sales Service•6 minutes
- What is Advertising? Why do companies advertise?•6 minutes
- Types of Advertising - Print, Digital, Native, Influencer etc•8 minutes
- Important metrics - impressions, CPC/CPM, CTR, ROAS, Bounce rate etc•11 minutes
3 readings•Total 90 minutes
- Read more about Marketing Strategies, Traditional vs Digital Approaches, and the 4 Ps Framework•30 minutes
- Read more about Sales Strategies, Personal Selling Process, and Effective Closing Techniques•30 minutes
- Read more about Advertising Methods, Formats, and Key Metrics for Digital Campaigns•30 minutes
4 assignments•Total 105 minutes
- Graded Quiz: Basics of Marketing & Sales•60 minutes
- Practice Quiz: Marketing•15 minutes
- Practice Quiz: Sales•15 minutes
- Practice Quiz: Advertising•15 minutes
In this module, you will gain a comprehensive understanding of operations and supply chain management (OSCM), the backbone of business efficiency. You will explore the principles of operations management, including process design, capacity planning, and lean operations. The module also covers supply chain management, focusing on logistics, global supply chains, and key challenges. Additionally, you will learn about essential concepts, terms, and metrics in OSCM, enabling you to optimize processes and enhance performance. These insights will equip you to improve operational efficiency and manage supply chains effectively.
What's included
12 videos3 readings4 assignments1 discussion prompt1 plugin
12 videos•Total 66 minutes
- What is Operations Management? Overview and Importance•6 minutes
- Operations Management vs. Production Management•4 minutes
- Process Design and Capacity Planning•9 minutes
- Lean Operations – Reducing Waste and Improving Efficiency•6 minutes
- What is Supply Chain Management? Key Components and Functions•5 minutes
- The Role of Logistics and Distribution in the Supply Chain•3 minutes
- Supply Chain Management in the Global Market•7 minutes
- Key Challenges in Supply Chain Management•7 minutes
- Core components: Procurement, Production, inventory management, Distribution, Customer Service•5 minutes
- Important terms: Value chain, Bullwhip effect, Sustainability etc•7 minutes
- Key Metrics in OSCM: Turnover, stockout rate, cycle time etc•5 minutes
- Course Closure - Gratitude !•1 minute
3 readings•Total 90 minutes
- Read more about Optimizing Operations and Production: Lean Strategies and Management Insights•30 minutes
- Read more about Supply Chain Management: Strategies, Innovations, and Global Insights•30 minutes
- Read more about Operations and Supply Chain Excellence•30 minutes
4 assignments•Total 105 minutes
- Graded Quiz: Basics of Operations & Supply Chain•60 minutes
- Practice Quiz: Operations•15 minutes
- Practice Quiz: Supply Chain•15 minutes
- Practice Quiz: Key concepts in OSCM•15 minutes
1 discussion prompt•Total 10 minutes
- Could You Fix a Broken Supply Chain?•10 minutes
1 plugin•Total 15 minutes
- Operations & Supply Chain Management•15 minutes
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Reviewed on Aug 11, 2025
I am excited to complete the course in Fundamentals of business management. This will help me to make informed decision in business and as a business development executive.
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