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URL: https://www.coursera.org/learn/genai-for-biz-dev-identifying-growth-opportunities

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GenAI for Biz Dev: Identifying Growth Opportunities

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GenAI for Biz Dev: Identifying Growth Opportunities

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace

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  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

In this course, you’ll explore how Generative AI can revolutionize market research, trend analysis, and strategy formulation. You’ll learn to leverage AI tools to identify opportunities, optimize decision-making, and drive sustainable business growth. Whether you’re an analyst, entrepreneur, or strategist, this course will equip you with practical insights to transform your approach to business development.

This course is designed for professionals eager to harness the power of Generative AI for business success. If you're looking to gain a competitive edge, sharpen analytical skills, and integrate AI-driven insights into decision-making, this course is for you. Ideal learners include business analysts who seek to enhance data-driven decision-making, marketing analysts who want to refine strategies using AI-powered insights, strategic planners who need AI tools to forecast growth and identify trends, and entrepreneurs aiming to uncover new opportunities and optimize operations. Whether you are experienced in business development or new to AI applications, this course provides the knowledge and hands-on skills to stay ahead in an AI-powered business world. This course is designed for learners with a foundational understanding of business concepts and a willingness to explore AI’s potential in business growth. While no prior AI experience is required, familiarity with business strategy and data analysis tools (such as Excel, Google Analytics, or Business Intelligence platforms) will be beneficial. A curiosity for AI applications and a proactive approach to experimenting with AI-driven insights will help you maximize the learning experience.

In this course, you’ll explore how Generative AI can revolutionize market research, trend analysis, and strategy formulation. You’ll learn to leverage AI tools to identify opportunities, optimize decision-making, and drive sustainable business growth. Whether you’re an analyst, entrepreneur, or strategist, this course will equip you with practical insights to transform your approach to business development.

What's included

13 videos4 readings5 assignments1 peer review

13 videos•Total 78 minutes
  • Introduction and Welcome •2 minutes
  • How GenAI is Transforming Business Development •4 minutes
  • Identifying Strengths, Weaknesses, Opportunities, and Threats (SWOT) with GenAI •7 minutes
  • Using GenAI to Enhance User Research •7 minutes
  • Fundamentals of Market Analysis •5 minutes
  • Using GenAI for Market Forecasting •9 minutes
  • Identifying Market Gaps •8 minutes
  • Identifying Market Opportunities •6 minutes
  • Turning AI Insights into Strategies •6 minutes
  • Building a Competitive Advantage •10 minutes
  • Creating Actionable Business Strategies •6 minutes
  • Refining and Presenting Strategies •5 minutes
  • Congratulations and Continuous Learning Journey•2 minutes
4 readings•Total 20 minutes
  • Welcome to the Course: Course Overview•5 minutes
  • Top 12 AI Tools for Business Development in 2024 •5 minutes
  • Generative AI for Market Research and Intelligence: Challenges, Use Cases, and Integration •5 minutes
  • Building an AI Business Strategy: A Beginner's Guide •5 minutes
5 assignments•Total 140 minutes
  • GenAI for Biz Dev: Identifying Growth Opportunities•20 minutes
  • SWOT Analysis with GenAI Tools•30 minutes
  • Market Forecast Simulation with GenAI Tools•30 minutes
  • AI-Driven Business Strategy Simulation•30 minutes
  • AI-Driven Business Strategy for PetCareInsiders.com•30 minutes
1 peer review•Total 60 minutes
  • [optional] AI-Driven Business Strategy Simulation •60 minutes

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Frequently asked questions

AI-driven growth opportunity analysis means using generative AI to examine market signals, customer feedback, competitor activity, and industry trends to find areas where a business could grow. In this course, it is taught as a repeatable business development process rather than a one-time prompt or brainstorming exercise.

You would use it when you need a more structured way to explore changing demand, unmet needs, or competitive shifts. The course positions it as useful before major strategy choices, especially when you want evidence-backed options instead of relying only on intuition or past reports.

It fits in the earlier and middle stages of business development, after you define the question and before you commit to a strategy or launch plan. Here, it connects research, forecasting, and opportunity evaluation so later recommendations are based on analyzed signals rather than isolated guesses.

Traditional market research in this course is described as slower, more manual, and often based on delayed reports or limited samples. AI-driven growth opportunity analysis uses GenAI to synthesize feedback, trends, and competitor information faster, while still needing human review and judgment.

A basic understanding of business strategy is helpful, and some familiarity with data tools such as spreadsheets or analytics platforms can make the exercises easier to follow. No prior AI experience is required, because the course is built for beginners who want to apply GenAI to business questions.

The course uses conversational GenAI tools, including ChatGPT and Claude, as the main analysis tools. The work centers on methods such as SWOT analysis and market or customer trend analysis, with an emphasis on refining AI outputs into strategy ideas.

You practice generating and refining SWOT analyses, analyzing customer feedback and sentiment, forecasting market shifts, identifying market gaps, and comparing competitor weaknesses. You also turn those findings into prioritized opportunities and clear strategy recommendations.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.