VOOZH about

URL: https://www.coursera.org/learn/genai-for-marketing-teams

⇱ GenAI for Marketing Teams | Coursera

GenAI for Marketing Teams

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

GenAI for Marketing Teams

Included with

Ask Coursera

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Acquire a working knowledge of GenAI tools and strategies to increase team collaboration and efficiency.

  • Experiment with integrating GenAI technologies in marketing workflows to foster innovation, enhance creative output, and improve decision-making.

  • Develop practical skills in leveraging GenAI for optimizing communication, project management & creative processes within and across marketing teams.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the GenAI for Marketing and Customer Insights Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

"GenAI for Marketing Teams" is an immersive one-hour course designed to revolutionize the way marketing teams execute. With a focus on collaborative tools and strategies, this course empowers marketing teams to improve cross-functional integration, teamwork, and overall collaboration.

This course is tailored for marketing managers, team leads, project coordinators, creative directors, and training and development specialists within marketing departments who aim to enhance their skills in using GenAI to foster collaborative innovation and improve team efficiency. Participants should have a fundamental understanding of marketing principles and strategies, along with an eagerness to learn and adapt to new technologies. Familiarity with basic marketing concepts and a willingness to explore GenAI tools will help maximize the benefits of this course. By the end of this course, participants will have a clear and holistic understanding of how to strategically implement GenAI across the marketing function to achieve organizational objectives.

"GenAI for Marketing Teams'' is an immersive one-hour course that’s designed to revolutionize the way marketing teams execute. With a heavy focus on collaborative tools and strategies, this course empowers marketing teams to improve cross-functional integration, teamwork, and overall collaboration. Learners will develop proficiency in using GenAI tools to improve team synergy, communication, and project management.

What's included

4 videos7 readings2 assignments1 peer review

4 videos•Total 19 minutes
  • Introduction to GenAI for Marketing Teams•6 minutes
  • The GenAI Future-Ready Framework for Marketing Teams•6 minutes
  • Ethical Concerns and Remediating Risks•6 minutes
  • Closing Thoughts: What’s Next•2 minutes
7 readings•Total 70 minutes
  • Our Roadmap & Resources Available: How to Get Started•10 minutes
  • Resources for GenAI and Marketing Teams•10 minutes
  • Demo for Creating a Presentation with Gamma•10 minutes
  • Collaborative Strategies with GenAI•10 minutes
  • GenAI in Project Management•10 minutes
  • GenAI for Boosting Creativity & Communication•10 minutes
  • Best Practices for Protection Against Plagiarism•10 minutes
2 assignments•Total 50 minutes
  • GenAI Marketing Implementation Project•30 minutes
  • GenAI for Marketing Teams•20 minutes
1 peer review•Total 15 minutes
  • Practice Project for Marketing Teams•15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Coursera
6 Courses•7,280 learners

Explore more from Marketing

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.