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URL: https://www.coursera.org/learn/genai-for-sales-operations-specialists

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GenAI for Sales Operations Specialists

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GenAI for Sales Operations Specialists

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify the capabilities of GenAI relevant to sales operations tasks.

  • Evaluate the results of GenAI implementations in sales operations scenarios.

  • Develop strategies for responsible GenAI integration while maintaining human oversight and accountability.

Details to know

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Assessments

2 assignmentsΒΉ

AI Graded see disclaimer
Taught in English

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  • Earn a shareable career certificate

There is 1 module in this course

This course is designed to introduce Sales Operations Specialists to the transformative capabilities of Generative Artificial Intelligence (GenAI). Participants will explore practical strategies to leverage GenAI in various sales operations tasks, enhancing efficiency, productivity, and strategic insights. Through a combination of discussions, demonstrations, and hands-on activities, participants will gain a deep understanding of how GenAI can be integrated into sales operations processes and decision-making. Whether you're an experienced sales operations specialist looking to stay ahead of the curve or an aspiring professional seeking to future-proof your skillset, this course provides a foundation that will empower you to unlock new levels of efficiency and strategic capability in your work.

The course is ideal for Sales Operations Managers and Team Leads who guide their teams toward innovative practices, Sales Operations Specialists aiming to boost productivity with GenAI, and Marketing Operations Specialists looking to shift to Sales Operations roles. Aspiring Sales Operations Professionals interested in mastering GenAI integration will also gain significant insights and skills from the course. Participants should have a basic understanding of sales concepts, including process management, CRM systems, and sales analytics. While deep technical expertise isn't necessary, familiarity with sales reporting tools and a willingness to explore GenAI's potential in sales operations is crucial. An open and adaptable mindset will help learners effectively engage with the content and apply it to real-world scenarios. By the end of this course, participants will discover the capabilities of GenAI relevant to sales operations tasks and learn methods for enhancing sales process management, reporting, and forecasting. The course will review GenAI’s limitations and advancements through recent research. Participants will apply their knowledge by examining real-world GenAI applications, evaluating implementation results, and experimenting with the technology. Ethical considerations and strategies for responsible GenAI integration will be discussed to ensure balanced and effective use in sales operations.

This course is designed to introduce Sales Operations Specialists to the transformative capabilities of Generative Artificial Intelligence (GenAI). Through a combination of discussions, demonstrations, and hands-on activities, participants will gain a deep understanding of how GenAI can be integrated into sales operations processes and decision-making.

What's included

6 videos4 readings2 assignments1 peer review

6 videosβ€’Total 43 minutes
  • Introduction to GenAI for Sales Operations Specialistsβ€’5 minutes
  • History & Background for GenAI and Sales Operations Specialists β€’6 minutes
  • Demo for Cleaning Sales Data with ChatGPTβ€’8 minutes
  • Remediating Risks and Ethical Concernsβ€’10 minutes
  • Demo for Optimizing Sales Operations with ChatGPTβ€’10 minutes
  • Closing Thoughts: What’s Nextβ€’3 minutes
4 readingsβ€’Total 35 minutes
  • Our Roadmap & Resources Available: How to Get Startedβ€’5 minutes
  • Glossary for GenAI and Sales Operations Specialistsβ€’10 minutes
  • Demo for Data Cleansing for Sales Transactions with Google Gemini β€’10 minutes
  • Demo for CRM Optimization with CoPilot β€’10 minutes
2 assignmentsβ€’Total 50 minutes
  • GenAI for Sales Operations Specialistsβ€’20 minutes
  • GenAI Sales Operations Implementation Projectβ€’30 minutes
1 peer reviewβ€’Total 15 minutes
  • [optional] Project for Sales Operations Specialistsβ€’15 minutes

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Instructors

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16 Coursesβ€’17,377 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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ΒΉ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.