Generative AI: Accelerate your Digital Marketing Career
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Generative AI: Accelerate your Digital Marketing Career
This course is part of multiple programs.
Instructor: Rav Ahuja
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What you'll learn
Job-ready, practical skills for leveraging generative AI in digital marketing
Generative AI tools and techniques for creating marketing content and campaigns
AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences
Generative AI techniques to create engaging and personalized email content and targeted marketing strategies
Skills you'll gain
- Content Creation
- Marketing Automation
- Search Engine Optimization
- AI Integrations
- Personalized Campaigns
- Digital Advertising
- Copywriting
- Keyword Research
- Email Marketing
- Digital Marketing Campaigns
- Email Automation
- Content Optimization
- Social Media Marketing
- E-Commerce
- Responsible AI
- Data Ethics
- AI Personalization
- Advertising Campaigns
Tools you'll learn
Details to know
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- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 6 modules in this course
McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need.
During the course, you’ll explore using GenAI to automate content creation, enhance ad copy, and personalize email campaigns and social media posts. You’ll learn to optimize digital advertising using AI for audience segmentation, creative refinement, and personalized campaigns. You’ll discover how AI can enhance SEO through keyword research, content optimization, and competitor analysis. You’ll explore AI-driven approaches for enhancing e-commerce experiences. You’ll get hands-on practice generating engaging content, personalizing campaigns, and optimizing strategies for better results. Additionally, you’ll examine ethical considerations, challenges, and best practices for AI integration in digital marketing. If you’re looking to boost your career with in-demand GenAI skills businesses are looking for, enroll today and power up your resume in just a few weeks!
This module provides a foundational understanding of leveraging generative AI in digital marketing. It specifically explores the practical applications of generative AI in enhancing digital advertising. You will identify key areas where generative AI can enhance advertising strategies, from generating creative ad copy and visuals to crafting videos and personalized scripts. You will learn how to effectively use AI-powered tools to optimize ad campaigns. Additionally, you will explore the emerging trends in AI-driven advertising.
What's included
8 videos2 readings3 assignments2 app items2 plugins
8 videos•Total 39 minutes
- Course Introduction•4 minutes
- Application of Generative AI in Digital Marketing •5 minutes
- Introduction to Generative AI in Digital Advertising•5 minutes
- Creating Impactful Ad Copy with Effective Prompts •5 minutes
- AI-Generated Images for Advertising•4 minutes
- AI-Powered Video Creation•5 minutes
- Personalized Visuals in Advertising•5 minutes
- Emerging Trends in Generative AI-Driven Advertising•6 minutes
2 readings•Total 6 minutes
- Course Overview•3 minutes
- Module Summary: Leveraging Generative AI for Digital Advertising •3 minutes
3 assignments•Total 50 minutes
- Graded Quiz: Leveraging Generative AI for Digital Advertising •30 minutes
- Practice Quiz: Generative AI for Content in Digital Advertising•10 minutes
- Practice Quiz: Generative AI for Visuals in Digital Marketing•10 minutes
2 app items•Total 40 minutes
- Lab: Creating Ad Copy with Generative AI•20 minutes
- Lab: Creating AI-Generated Visuals•20 minutes
2 plugins•Total 25 minutes
- Helpful Tips for Course Completion•15 minutes
- Reading: Multilingual Content Creation•10 minutes
In this module, you will explore how generative AI can revolutionize search engine optimization (SEO). You will learn how to leverage AI tools for keyword research, content optimization, technical SEO audits, and competitor analysis. Through practical exercises and real-world examples, you will gain the skills to implement AI-powered SEO techniques to improve your website’s visibility and organic search rankings.
What's included
4 videos1 reading3 assignments3 app items1 plugin
4 videos•Total 21 minutes
- Introduction to Generative AI in SEO•6 minutes
- AI-Driven Keyword Research •5 minutes
- Content Optimization for SEO •5 minutes
- Generating Meta Titles and Descriptions with AI •5 minutes
1 reading•Total 3 minutes
- Module Summary : Generative AI for SEO •3 minutes
3 assignments•Total 50 minutes
- Graded Quiz: Generative AI for SEO •30 minutes
- Practice Quiz: AI-Driven Keyword Research and Blog Content•10 minutes
- Practice Quiz: Meta Tags and Scheme Markup with Generative AI •10 minutes
3 app items•Total 60 minutes
- Lab: Generating Keyword Lists with Generative AI•20 minutes
- Lab: Optimizing Blog Content with Generative AI•20 minutes
- Lab: Creating Schema Markup with Generative AI•20 minutes
1 plugin•Total 10 minutes
- Reading: Multilingual SEO with Generative AI •10 minutes
In this module, you will explore the practical applications of generative AI in content creation across various formats. You will learn how to use AI tools and write effective prompts to generate high-quality content, including articles, social media posts, product descriptions, and even creative content like scripts. You will explore techniques to optimize content for search engines, personalize content for different audiences, and create engaging narratives using AI-powered tools.
What's included
6 videos1 reading3 assignments3 app items1 plugin
6 videos•Total 32 minutes
- AI-Driven Content Creation Tools•7 minutes
- Effective Prompts for Content Creation•6 minutes
- Prompt Basics for Social Media•6 minutes
- Content Optimization Using AI •4 minutes
- Creating Engaging Content with AI •5 minutes
- AI for Content Personalization•5 minutes
1 reading•Total 3 minutes
- Module Summary: Generative AI for Content Creation•3 minutes
3 assignments•Total 50 minutes
- Graded Quiz: Generative AI for Content Creation•30 minutes
- Practice Quiz: Tools and Prompts for Content Creation•10 minutes
- Practice Quiz: Engaging and Personalized Content with Generative AI•10 minutes
3 app items•Total 70 minutes
- Lab: Exploring AI Writing Tools•30 minutes
- Lab: Optimizing Content with Generative AI•20 minutes
- Lab: Personalizing Content with Generative AI•20 minutes
1 plugin•Total 1 minute
- Reading: Understanding AI-Powered Content Tools•1 minute
In this module, you will explore the practical applications of generative AI in enhancing e-commerce strategies. You will learn how to leverage AI-powered tools to create compelling product descriptions, generate personalized product recommendations, and craft engaging marketing copy for various channels. Through hands-on exercises, you will gain practical experience in using AI to improve customer experiences, drive sales, and optimize e-commerce operations.
What's included
5 videos1 reading3 assignments3 app items1 plugin
5 videos•Total 30 minutes
- Introduction to Generative AI in E-Commerce•7 minutes
- AI for Personalized Product Recommendations•6 minutes
- AI-Generated Marketing Copy for Social Media Advertising •5 minutes
- AI-Generated Marketing Copy for Email Marketing •4 minutes
- AI-Generated Marketing Copy for Website Banners•7 minutes
1 reading•Total 3 minutes
- Module Summary: Generative AI for E-Commerce •3 minutes
3 assignments•Total 50 minutes
- Graded Quiz: Generative AI for E-Commerce •30 minutes
- Practice Quiz: Generative AI for E-commerce Operations•10 minutes
- Generative AI for Marketing Communication •10 minutes
3 app items•Total 60 minutes
- Lab: Crafting Product Descriptions with Generative AI•20 minutes
- Lab: Generating Product Recommendations and Descriptions•20 minutes
- Lab: Creating Marketing Copy with Generative AI•20 minutes
1 plugin•Total 10 minutes
- Reading: AI-Powered Product Descriptions•10 minutes
In this module, you will dive deep into the practical applications of generative AI in crafting effective email marketing campaigns. You will learn how to leverage AI to generate compelling email subject lines, write persuasive email copy, and personalize email content for different audience segments. You will also learn to use AI to create automated email sequences based on user behavior and business rules.
What's included
6 videos1 reading4 assignments1 app item3 plugins
6 videos•Total 36 minutes
- Introduction to Generative AI in Email Marketing •7 minutes
- AI-Powered Messaging Application•4 minutes
- AI-Generated Email Copy •6 minutes
- AI-Generated Email Personalization •7 minutes
- AI-Powered A/B Testing for Email •5 minutes
- Crafting Automated Email Messaging Based on Rules•6 minutes
1 reading•Total 3 minutes
- Module Summary: Generative AI for Email Marketing•3 minutes
4 assignments•Total 60 minutes
- Graded Quiz: Generative AI for Email Marketing•30 minutes
- Practice Quiz: Generative AI for Email Messages•10 minutes
- Practice Quiz: Personalized Email Communication with AI•10 minutes
- Practice Quiz: Generative AI for A/B Testing and Automated Messages •10 minutes
1 app item•Total 20 minutes
- Lab: Generating Email Subject Lines and Emails•20 minutes
3 plugins•Total 35 minutes
- Reading: AI-Powered Email Subject Lines•10 minutes
- Reading: AI-Generated Email Personalization •10 minutes
- Reading: A/B Testing and Email Automation•15 minutes
This module covers the concerns and considerations surrounding generative AI, including issues related to data privacy, biases, copyright infringement, and hallucination. Additionally, the module delves into the principles for the responsible use of generative AI, examining its broader implications for transparency, accountability, privacy, and safety. The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a course graded assessment to test and reinforce your understanding of concepts.
What's included
3 videos2 readings2 assignments1 app item2 plugins
3 videos•Total 16 minutes
- Limitations of Generative AI in Digital Marketing•6 minutes
- Concerns and Considerations About Generative AI in Digital Marketing •6 minutes
- Course Wrap-Up •4 minutes
2 readings•Total 3 minutes
- Congratulations and Next Steps •2 minutes
- Thanks from the Course Team •1 minute
2 assignments•Total 70 minutes
- Final Graded Quiz: Generative AI-Accelerate Your Digital Marketing Career•60 minutes
- Limitations, Issues, and Ethical Considerations of Generative AI •10 minutes
1 app item•Total 60 minutes
- Final Project: Generative AI-Driven Digital Marketing for a Luxury Brand•60 minutes
2 plugins•Total 25 minutes
- Reading: Best Practices in AI Content Creation •10 minutes
- Course Glossary: Generative AI: Accelerate your Digital Marketing Career•15 minutes
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Reviewed on Nov 10, 2025
Very good course covering basic details, need in depth details in SEO and ad copies section.
Frequently asked questions
Generative AI enhances digital marketing by enabling personalized content creation, improving customer interactions, and optimizing campaign performance by creating variations for A/B testing. It provides audience insights, helping marketers analyze customer behavior and trends for data-driven decisions. Generative AI also streamlines content creation, generating text, images, and videos efficiently.
Digital marketers can use generative AI to create engaging blog posts, social media captions, email campaigns, and ad copy tailored to different audience segments. They can also use AI to identify high-ranking keywords, generate meta descriptions, and improve content for search visibility. It’s a powerful tool to make their work faster and more effective.
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
More questions
Financial aid available,