Generative AI: Impact on Business and Society
Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Generative AI: Impact on Business and Society
This course is part of Responsible Generative AI Specialization
Instructor: Merve Hickok
4,895 already enrolled
Included with
Ask Coursera
61 reviews
Recommended experience
61 reviews
Recommended experience
What you'll learn
Understand the global nature of generative AI products and the diversity of its users
Make informed business decisions regarding the impact and risks of generative AI systems
Critically consider the different ways that generative AI impacts society
Skills you'll gain
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Generative artificial intelligence (AI) systems can have a range of impacts on both business and society. In “Generative AI: Impact on Business and Society,” you’ll consider the social and technological aspects of these systems to evaluate how they may impact the way we adopt, trust, or work with these tools. This course builds on your knowledge of the benefits, challenges, and potential risks of AI as we begin integrating these tools into our organizations or communities. It includes considerations relevant to business operations, impact on consumers, as well as wider implications for citizens, public safety, and the environment. By the end of this course, you’ll be able to evaluate the global and local implications specific to generative AI systems for informed decision-making in your role.
What's included
5 videos3 readings1 discussion prompt
5 videos•Total 22 minutes
- Linguistic Diversity in GenAI•7 minutes
- Image Diversity in GenAI•6 minutes
- Anthropomorphic Design•5 minutes
- Limitations of Current Disclosures•2 minutes
- Consequences of Design•2 minutes
3 readings•Total 16 minutes
- Welcome to the Course & Course Syllabus •10 minutes
- Help Us Learn About You!•5 minutes
- Module Introduction•1 minute
1 discussion prompt•Total 10 minutes
- Introduce Yourself•10 minutes
What's included
5 videos2 readings2 assignments1 discussion prompt
5 videos•Total 34 minutes
- Reputational Risks •7 minutes
- Liability Risks•6 minutes
- Business Continuity•4 minutes
- Regulatory Warnings•3 minutes
- Importance of Responsible GenAI•15 minutes
2 readings•Total 11 minutes
- Module Introduction•1 minute
- Priorities for Businesses Adopting Generative AI •10 minutes
2 assignments•Total 11 minutes
- Honor Code •1 minute
- Knowledge Check•10 minutes
1 discussion prompt•Total 10 minutes
- Challenges of International Development•10 minutes
What's included
4 videos4 readings2 assignments1 discussion prompt
4 videos•Total 15 minutes
- Societal Impact of Generative AI •3 minutes
- Integrity of Information•6 minutes
- Erosion of Trust•2 minutes
- Environmental Impact•5 minutes
4 readings•Total 26 minutes
- Module Introduction•1 minute
- Supplemental Resources•10 minutes
- Post-course Survey•5 minutes
- Staying Current with Responsible Generative AI and Governance•10 minutes
2 assignments•Total 11 minutes
- Honor Code •1 minute
- Knowledge Check•10 minutes
1 discussion prompt•Total 10 minutes
- Stakeholder Impact of Generative AI•10 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Explore more from Machine Learning
- Status: Free Trial
- Status: Free Trial
- Status: Free TrialU
University of Michigan
Course
- Status: Free TrialU
University of Michigan
Course
Why people choose Coursera for their career
Learner reviews
- 5 stars
86.88%
- 4 stars
13.11%
- 3 stars
0%
- 2 stars
0%
- 1 star
0%
Showing 3 of 61
Reviewed on May 20, 2025
This really opened my eyes to the truth about the dangers of AI and the need for responsible use not only on for the developers and creators, but also consumers and end users.
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,