Generative AI in User Research and Design Thinking
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Generative AI in User Research and Design Thinking
This course is part of Mastering User Centric Design with Generative AI Specialization
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What you'll learn
Master AI Tools for User Research
Synthesize and Interpret Research Data
Apply AI to Generate Strategic Insights
Skills you'll gain
Tools you'll learn
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There are 3 modules in this course
Reimagine innovation with AI-driven design thinking. In today’s fast-paced digital landscape, creating products that resonate with users requires more than intuition—it demands data-driven creativity.
This beginner-friendly course explores how generative AI transforms human-centered design. Learn to integrate AI tools into your workflow to enhance user research, synthesize insights, and generate innovative solutions. From affinity mapping to strategic ideation, you’ll master techniques that combine empathy with machine intelligence. No programming skills required—just a curious mind and a passion for creating meaningful experiences. By the end of this course, you’ll confidently apply AI-powered design thinking to deliver user-centric products and services, while understanding the ethical implications of AI in creative processes.
Explore how AI enhances user research planning. Learn to identify opportunities where generative AI can streamline data collection and analysis.
What's included
8 videos8 readings1 peer review2 ungraded labs4 plugins
8 videos•Total 30 minutes
- Course Introduction•1 minute
- Design Thinking: Overview •4 minutes
- Introduction to using AI in User Research •3 minutes
- Crafting Effective Prompts: Strategies •5 minutes
- Crafting Effective Prompts: Demo•5 minutes
- Setting the Course: Pre-Discovery in Design Research •1 minute
- Using Mind Mapping to Identify Gaps •5 minutes
- Using AI tools for Mind Mapping - Demo•6 minutes
8 readings•Total 94 minutes
- Course syllabus •2 minutes
- Disclaimer•2 minutes
- Generative AI and the Future of Design Thinking•10 minutes
- Design Thinking Fundamentals•15 minutes
- User Research - The Importance & The Future•10 minutes
- Pre-Discovery in Design Research •15 minutes
- Tips & Tricks for Effective Mind Mapping•10 minutes
- Hands-On Activity instructions (FigJam)•30 minutes
1 peer review•Total 30 minutes
- The B2B Buyer Journey•30 minutes
2 ungraded labs•Total 120 minutes
- Strategies for Creating Effective Prompts•30 minutes
- Prompting Frameworks•90 minutes
4 plugins•Total 51 minutes
- Great Design Starts with Empathy | Jason Nam | TEDxYouth@ISPrague•15 minutes
- Doing User Research | A Day in the Life a Product Manager•15 minutes
- Mind Mapping Explained and Demonstrated in Five Minutes!•6 minutes
- How to Make a MIND MAP in PowerPoint•15 minutes
Dive into primary research methods and discover how AI tools can support interviews, surveys, and observational studies.
What's included
9 videos4 readings4 assignments4 ungraded labs
9 videos•Total 32 minutes
- Overview of Secondary Research•2 minutes
- AI Powered Document Analysis •4 minutes
- Using AI in Competitive Analysis•5 minutes
- Welcome to Primary Research•1 minute
- Introduction to Primary Research •3 minutes
- Collating Secondary Research Findings: A Step-by-Step Guide •3 minutes
- Collating Secondary Research Findings - Demo •6 minutes
- Preparing a Discussion Guide •4 minutes
- Preparing a Discussion Guide - Demo•6 minutes
4 readings•Total 65 minutes
- Secondary and Primary Research: The Cornerstones of Design Thinking•15 minutes
- Secondary Research - an Introduction•10 minutes
- Hands-on Activity - Document Analysis with GPTs •30 minutes
- More about Primary Research•10 minutes
4 assignments•Total 60 minutes
- Challenge - User Research•20 minutes
- Challenges - Steps to Primary Research•20 minutes
- Self Reflection - A Prep for User Research•10 minutes
- Self Reflection into Primary Research•10 minutes
4 ungraded labs•Total 195 minutes
- Document Analysis with AI•45 minutes
- Competitor Analysis using AI•90 minutes
- Collating Secondary Research Findings•30 minutes
- Preparing a Discussion Guide•30 minutes
Use AI to synthesize research data through affinity mapping and pattern recognition. Create user journeys and generate strategic insights using tools like ChatGPT.
What's included
7 videos8 readings2 assignments1 ungraded lab5 plugins
7 videos•Total 23 minutes
- Synthesis - Navigating User Research Insights•2 minutes
- Data Collection for Synthesis - Demo•2 minutes
- Building Affinity Maps using AI - Demo•2 minutes
- Generating Insights•1 minute
- Create User Journeys with GPTs•3 minutes
- Creating User Journeys with GPT - Demo•10 minutes
- Wrapping Up•2 minutes
8 readings•Total 87 minutes
- Synthesizing UX Research•10 minutes
- Hands-On Activity instructions (FigJam)•30 minutes
- How to set up a Customer Journey•10 minutes
- Data Science, Design Thinking, and User Research•10 minutes
- AI-Powered Tools for UX Research: Issues and Limitations•10 minutes
- Prompting Frameworks•10 minutes
- Congratulations•5 minutes
- Acknowledgments•2 minutes
2 assignments•Total 30 minutes
- Challenge - Analyzing Research•20 minutes
- Self Reflection - Synthesizing Research Data•10 minutes
1 ungraded lab•Total 30 minutes
- Create User Journeys using Generative AI•30 minutes
5 plugins•Total 55 minutes
- Affinity diagrams in 5 minutes•5 minutes
- Journey Mapping 101•15 minutes
- NextGen Talks Ep 11: Design Thinking in the age of AI•15 minutes
- Data Science + Design Thinking: Perfect Blend to Achieve The Best User Experience - Michael Radwin•15 minutes
- How Generative AI Will Change Consulting•5 minutes
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It’s a beginner-friendly course that teaches how to use generative AI to enhance user research and design thinking.
You’ll be able to conduct AI-enhanced user research, synthesize data, and generate strategic design insights.
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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