Generative AI: Supercharge Your Product Management Career
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Generative AI: Supercharge Your Product Management Career
This course is part of multiple programs.
Instructors: SkillUp
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What you'll learn
Explain the fundamental concepts and benefits of using Generative AI in product management
Demonstrate proficiency in using different generative AI tools, such as ChatGPT, Gemini, Copilot, and DALL-E, for product management
Analyze the ethical considerations when using generative AI to conceive, plan, and launch products
Apply generative AI techniques to improve performance across the product lifecycle
Skills you'll gain
Tools you'll learn
Details to know
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There are 3 modules in this course
As generative AI disrupts every business and industry, the product manager’s role is also constantly transforming. This course enables product managers to expand their skill sets and give them an edge in their careers by leveraging AI.
For example, an AI product manager must understand generative AI tools and models, ethical considerations, and their practical application over and above product management skills. This course demonstrates how you can use generative AI tools, frameworks, and platforms to significantly increase or “supercharge” your overall product management effectiveness. You will learn to harness the power of Generative AI to improve your ability to ideate, design, develop, launch, and deliver products that are a customer’s delight while keeping ethical considerations in mind. Throughout this course, you will apply the concepts learned in hands-on labs and a final project. You will use Generative AI tools and models like ChatGPT, DALL-E, Gemini, CoPilot, etc. Enroll now and be part of that niche group of AI-enabled product managers!
In this module, you’ll learn how generative AI is enhancing the product management and product lifecycle and helping organizations get a competitive advantage. You’ll get familiar with the different tasks a product manager must perform when leveraging generative AI for product management. Further, you’ll get familiar with the process of integrating generative AI into the organization and the associated challenges and tips to be successful. In addition, you’ll explore a generative AI tool. You’ll leverage generative AI to streamline tasks, generate ideas, enhance communication, and improve customer experiences. You’ll also learn about the risks when using generative AI.
What's included
10 videos4 readings3 assignments2 discussion prompts12 plugins
10 videos•Total 62 minutes
- Course Introduction•4 minutes
- Generative AI for Product Management •6 minutes
- Leveraging the Power of Generative AI •8 minutes
- Integrating Generative AI: Role of a Product Manager•7 minutes
- Challenges with Generative AI •6 minutes
- Ensuring Generative AI Process Success•6 minutes
- Improving Communications and Collaboration using Generative AI•6 minutes
- Streamlining Tasks with Generative AI•6 minutes
- Generating Ideas with Generative AI•7 minutes
- Improving Customer Experiences with Generative AI•7 minutes
4 readings•Total 17 minutes
- IBM Product Spotlight: watsonx Orchestrate•2 minutes
- Course Welcome and Overview•10 minutes
- Lesson 1 Summary: The AI Impact on the Product Lifecycle•2 minutes
- Lesson 2 Summary: Generative AI Across the Product Lifecycle•3 minutes
3 assignments•Total 33 minutes
- Module 1 Graded Quiz: Product Management and Generative AI•21 minutes
- Lesson 1 Practice Quiz: The AI Impact on the Product Lifecycle•6 minutes
- Lesson 2 Practice Quiz: Generative AI Across the Product Lifecycle•6 minutes
2 discussion prompts•Total 20 minutes
- [Optional] Using Generative AI as a Product Manager•10 minutes
- [Optional] Generative AI Advantages•10 minutes
12 plugins•Total 169 minutes
- How to Make the Most of this Course•5 minutes
- Reading: Top Generative AI Tools for Product Management •2 minutes
- Reading: The Power of Prompts•2 minutes
- Reading: Generative AI in Product Management: Case Study •5 minutes
- Hands-on Lab: Getting Hands-on with a Simple Generative AI Model •30 minutes
- Reading: Leveraging Generative AI across the Product Lifecycle •5 minutes
- Reading: Implementing a New Generative AI System•5 minutes
- Lab: Analyze AI Opportunities During the Product Concept Phase•20 minutes
- Hands-on Lab: Streamline Tasks using Generative AI•30 minutes
- Hands-on Lab: Generate Ideas with Generative AI •30 minutes
- Hands-on Lab: Improve Customer Experience using Generative AI•30 minutes
- Reading: Module 1 Glossary: Product Management and Generative AI•5 minutes
In this module, you will learn the necessary skills to utilize generative AI tools for product management effectively. You’ll also learn about the considerations you need to consider when using generative AI in industries and assessing organizational readiness. In addition, you will explore future trends in generative AI and experience three popular AI tools used by product managers. You will also become familiar with biases and ethical dilemmas you may face when using generative AI.
What's included
10 videos2 readings3 assignments2 discussion prompts5 plugins
10 videos•Total 63 minutes
- Demo: Generative AI for Research•6 minutes
- Demo: Generative AI for Imaging•8 minutes
- Demo: Generative AI for Product Roadmaps•7 minutes
- Demo: Generative AI for Summarizing Notes, PDFs, and Outlining•7 minutes
- Future Trends for Generative AI•5 minutes
- Considerations While Using Generative AI in Industries •7 minutes
- Using Generative AI to Assess Organizational Readiness •5 minutes
- Demo Video: AI for Product Requirements Document (PRD)•4 minutes
- Recognizing and Overcoming Generative AI Bias •6 minutes
- Disadvantages Associated with Generative AI •6 minutes
2 readings•Total 4 minutes
- Lesson 1 Summary: Generative AI for Idea Generation and Efficiency•2 minutes
- Lesson 2 Summary: Generative AI Considerations in Product Management•2 minutes
3 assignments•Total 33 minutes
- Module 2 Graded Quiz: Harnessing the Power of Generative AI•21 minutes
- Lesson 1 Practice Quiz: Generative AI for Idea Generation and Efficiency•6 minutes
- Lesson 2 Practice Quiz: Generative AI Considerations in Product Management•6 minutes
2 discussion prompts•Total 20 minutes
- [Optional] Generative AI Tools•10 minutes
- [Optional] Generative AI Challenges•10 minutes
5 plugins•Total 80 minutes
- Hands-on Lab: Generative AI for Research and Imaging•30 minutes
- Reading: Generative AI Risks •5 minutes
- Reading: Ethical Qualms of Using Generative AI in Product Management •5 minutes
- Hands-on Lab: Generative AI Ethical and Bias Analysis•30 minutes
- Module 2 Glossary: Harnessing the Power of Generative AI•10 minutes
In this module, you will complete a guided final project where you will use different generative AI tools to perform various product management activities. In addition, you will attempt a final graded exam designed to evaluate your understanding of the different concepts and applications of generative AI in the product management lifecycle and the product lifecycle.
What's included
1 video3 readings1 assignment1 plugin
1 video•Total 3 minutes
- Course Key Takeaways•3 minutes
3 readings•Total 8 minutes
- What's Next: Explore IBM watsonx Orchestrate•1 minute
- Congratulations and Next Steps•5 minutes
- Thanks from the Course Team•2 minutes
1 assignment•Total 30 minutes
- Final Exam•30 minutes
1 plugin•Total 60 minutes
- Hands-on Lab: Final Guided Project•60 minutes
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Reviewed on Jan 12, 2025
A great course that reinforces a lot of the principles from other courses in the AI IBM Product Manger Certificate but with some unique insights added!
Reviewed on May 14, 2025
Very Practical and Easy to understand the concepts
Reviewed on Sep 10, 2025
Very insightful, I really enjoyed the content of this program!
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