Google Ads Mastery : Create & Optimize Winning Campaigns
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Google Ads Mastery : Create & Optimize Winning Campaigns
This course is part of multiple programs.
Instructors: LearnKartS
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What you'll learn
Effectively create, manage, and optimize Google Ads campaigns.
Conduct Keyword research and apply smart bidding strategies.
Use Tag Manager and Analytics for tracking ad performance.
Show your Ads On two of the biggest Search Engines In the World - Google & Youtube
Skills you'll gain
- Advertising Campaigns
- Budget Management
- Pay Per Click Advertising
- Target Audience
- Digital Marketing Campaigns
- Digital Advertising
- Advertising
- Bidding
- Campaign Management
- Conversion Funnel Analysis
- Keyword Research
- Data-Driven Marketing
- Search Engine Marketing
- Paid media
- Online Advertising
- Contextual Advertising
- Performance marketing
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
Step into the world of high-impact digital advertising with this Google Ads Course – your complete guide to mastering paid ads. Created for marketers, entrepreneurs, solopreneurs, and anyone aiming to learn PPC from scratch to expert level, this course provides step-by-step practical lessons to help build winning ad campaigns.
This is a hands-on based course so you will learn how to do things step-by-step. You'll learn how to build out winning Search, Display, YouTube, and Shopping campaigns; develop killer targeting methods; master keyword strategy and bidding approaches; utilize extensions & remarketing lists, and track your conversions like a pro. Every module combines theory with actionable exercises you can directly apply to your own campaigns for building, launching & optimizing campaigns that generate ROI. If you're ready to build high-performing campaigns, boost visibility, and drive business growth — enroll now and start mastering the world's most powerful advertising platform today!
Learn the fundamentals of Google Ads, including how the platform works, how ads appear, and how to create effective Search Campaigns. Explore keywords, ad formats, and extensions to build a strong foundation for campaign success.
What's included
32 videos5 readings13 assignments
32 videos•Total 133 minutes
- Course Introduction•4 minutes
- How Google Ads Works and Where Your Ads Appear•6 minutes
- Google Ads Auctions•2 minutes
- The Google Network•6 minutes
- Ad Rank and Quality Score•6 minutes
- Understanding Google Ads Account Structure•4 minutes
- Google Ads Metrics•5 minutes
- Google Account Navigation•8 minutes
- Search Campaign Creation•10 minutes
- Keywords Research, Keyword Selection, Keyword Planner Tool•5 minutes
- The Keyword Planner Tool•6 minutes
- Understanding Keyword Match Types•5 minutes
- Negative Keywords, Negative Keyword Lists•4 minutes
- Using Search Terms Report for Optimization•3 minutes
- Google Ads Formats Overview•7 minutes
- Creating High-Performing Responsive Search Ads•5 minutes
- Using Dynamic Search Ads for Website Coverage•3 minutes
- Creating Responsive Display Ads•4 minutes
- Google Ads Extensions Overview•7 minutes
- Using Sitelinks to Increase Click Opportunities•3 minutes
- Using Call Extensions for Lead Calls•1 minute
- Using Callouts to Highlight Key Benefits•2 minutes
- Using Location Extensions for Local Business Growth•2 minutes
- Using Structured Snippets for Product and Service Highlights•2 minutes
- Using Price Extensions to Showcase Offers•2 minutes
- Using Promotion Extensions for Campaign Boost•2 minutes
- Using Lead Form Extensions for Lead Capture•4 minutes
- Using App Extensions for App Installs•2 minutes
- Using Business Branding in Ads•2 minutes
- Using Dynamic Keyword Insertion•7 minutes
- Using Countdown Timers for Urgency•2 minutes
- Using Location Insertion for Personalization•3 minutes
5 readings•Total 25 minutes
- Why Search Ads Capture High-Intent Customers Better Than Most Channels•5 minutes
- How Search Intent Drives Google Ads Conversion Performance•5 minutes
- Why Ad Relevance Matters More Than Bid Amount in Google Ads•5 minutes
- How Ad Extensions Increase Click-Through Rate and Conversion Opportunities•5 minutes
- Summary•5 minutes
13 assignments•Total 148 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•12 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•15 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•6 minutes
- Checkpoint Quiz•6 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•8 minutes
Master Google Ads bidding strategies and explore the Display Network to reach broader audiences. Learn how to optimize bids, target the right users, and create visually engaging display campaigns that drive awareness and conversions.
What's included
23 videos4 readings8 assignments
23 videos•Total 72 minutes
- Bidding Strategy Overview•3 minutes
- Manual CPC•2 minutes
- Maximize Clicks•2 minutes
- Maximize Conversions•2 minutes
- Maximize Conversion Value•2 minutes
- Target Impression Share•2 minutes
- Target CPA•3 minutes
- Target ROAS•2 minutes
- Enhanced CPC•3 minutes
- CPM Bidding•2 minutes
- CPV Bidding•2 minutes
- Understanding Google Display Network•9 minutes
- Display Targeting - Affinity•3 minutes
- Display Targeting - Demographics•2 minutes
- Display Targeting - Detailed Demographics•2 minutes
- Display Targeting - In-Market•3 minutes
- Display Targeting - Life Events•2 minutes
- Display Targeting - Topic•2 minutes
- Display Targeting - Placement•3 minutes
- Display Targeting - Keywords•2 minutes
- Display Targeting - Custom Audiences•5 minutes
- Display Targeting - Combined Audiences•3 minutes
- Standard Display Campaign Creation•11 minutes
4 readings•Total 20 minutes
- How Smart Bidding Uses Machine Learning to Improve Campaign Performance•5 minutes
- How Display Advertising Builds Demand Before Search Happens•5 minutes
- Why Audience Signals Are Critical for Display Campaign Success•5 minutes
- Summary•5 minutes
8 assignments•Total 106 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•12 minutes
- Checkpoint Quiz•12 minutes
Understand how to set up conversion tracking and use data to measure success. Learn remarketing strategies to re-engage past visitors and build smarter, data-driven campaigns.
What's included
18 videos3 readings8 assignments
18 videos•Total 64 minutes
- What is Conversion Tracking & How to setup Conversion Tracking•2 minutes
- Conversions On A Website•15 minutes
- Conversions On An App•3 minutes
- Conversions From Phone Calls•3 minutes
- Conversions Offline•4 minutes
- Create New Chart•1 minute
- Value Rules•3 minutes
- Custom Variables•2 minutes
- Settings & Uploads•2 minutes
- Measurement - Attribution•3 minutes
- Remarketing Overview•3 minutes
- Audience Manager•2 minutes
- Remarketing Campaign Creation•7 minutes
- App Users•2 minutes
- Youtube Remarketing•3 minutes
- Customer List•4 minutes
- Custom Combinations•3 minutes
- Google Analytics•2 minutes
3 readings•Total 15 minutes
- Why Remarketing Audiences Often Deliver the Highest ROI•5 minutes
- How First-Party Data Is Becoming the Future of Digital Advertising•5 minutes
- Summary•5 minutes
8 assignments•Total 93 minutes
- Proficiency Quiz•30 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•12 minutes
- Checkpoint Quiz•6 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•6 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•8 minutes
Discover how to create impactful YouTube video ads and effective shopping campaigns. Learn to set up Merchant Center, run Performance Max and Demand Gen campaigns, and connect creativity with measurable outcomes.
What's included
15 videos3 readings8 assignments
15 videos•Total 83 minutes
- Youtube Overview•2 minutes
- Youtube Instream Ad Campaign Creation•5 minutes
- In-Feed Ad Campaign Creation•4 minutes
- Bumper Ad Campaign Creation•3 minutes
- 15 Sec Non-Skippable Ad Campaign Creation•4 minutes
- Shorts Ads CAMPAIGN CREATION•3 minutes
- Target Frequency Campaign Creation•5 minutes
- Ad Sequence Campaign Creation•5 minutes
- Audio Ads Campaign Creation•4 minutes
- Shopping Ads Overview, Google Merchant Center Account•2 minutes
- Merchant Center Account Creation•15 minutes
- Shopping Ads Campaign Creation•12 minutes
- Performance Max Campaign Creation•10 minutes
- Universal App Campaign Creation•5 minutes
- Demand Gen Campaign Creation•5 minutes
3 readings•Total 15 minutes
- Why Video Advertising Influences Buying Decisions Faster Than Static Ads•5 minutes
- How Product Data Feeds Power Modern E-Commerce Advertising•5 minutes
- Summary•5 minutes
8 assignments•Total 93 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•25 minutes
- Proficiency Quiz•6 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•4 minutes
Explore advanced Google Ads tools for automation, reporting, and large-scale management. Learn to use scripts, planners, and Ads Editor, and prepare for your official Google Ads Skillshop Certification.
What's included
43 videos3 readings19 assignments
43 videos•Total 164 minutes
- Predefined Reports, Saved Reports, Dashboards•9 minutes
- Shared Library > Audience Manager•3 minutes
- Location Groups•2 minutes
- Exclusion Lists•2 minutes
- Brand Lists•2 minutes
- Automated Rules•7 minutes
- Scripts•21 minutes
- Solutions•3 minutes
- Uploads•2 minutes
- Shared Budgets•2 minutes
- Bid Strategies•2 minutes
- Seasonality Adjustments•2 minutes
- Keyword Planner Tool•9 minutes
- Performance Planner•2 minutes
- Reach Planner•2 minutes
- App Advertising Hub•2 minutes
- Creator Partnerships•3 minutes
- Content Suitability•2 minutes
- Data Manager•3 minutes
- Create new images•9 minutes
- Create product images•3 minutes
- Edit images•2 minutes
- Bulk edit images•2 minutes
- Create video from images•3 minutes
- Create videos•2 minutes
- Trim videos•2 minutes
- Add voice-overs•2 minutes
- Manage assets•2 minutes
- Business Data - Page Feed•5 minutes
- Business Data - Dynamic Ad Feed•2 minutes
- Business Data - Hotel Properties Feed•2 minutes
- Policy Manager, Access & Security, Linked Accounts, Preferences•2 minutes
- Ad Preview & Diagnosis Tool•2 minutes
- Google Gemini for Google Ads Campaign Planning and Optimization•6 minutes
- Google Gemini for Ad Copy, Landing Page & Audience Optimization•5 minutes
- Google Gemini for Shopping, Performance Max & Display Campaign Optimization•5 minutes
- Drafts & Experiments•10 minutes
- Summary, Documents, Transactions, Settings, Promotions•3 minutes
- Google Ads Editor - Practical•6 minutes
- Manager Accounts/My Client Center Overview•2 minutes
- Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land•3 minutes
- Google Ads Skillshop Certification•2 minutes
- Summary•1 minute
3 readings•Total 15 minutes
- How Data-Driven Optimization Separates High-Performing Advertisers•5 minutes
- How Automation and AI Are Transforming Paid Advertising Management•5 minutes
- Why Continuous Learning Is Critical in Digital Advertising Careers•5 minutes
19 assignments•Total 216 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•12 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•9 minutes
- Proficiency Quiz•27 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Proficiency Quiz•15 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•6 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•6 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•10 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•8 minutes
- Checkpoint Quiz•6 minutes
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Frequently asked questions
Anyone who wants to learn about Google advertising, whether they are an entrepreneur, freelancer, student, or marketer, who wants to learn Google Ads.
Mastering Google Ads will allow you to build and optimize high-performing ad campaigns that raise visibility, drive website traffic, and boost conversions. This will directly contribute to the growth of your business and the highest return on your advertising investment.
No prior experience is required! Whether you're new to Google Ads or looking to improve your skills, this course will take you from the fundamentals to expert-level techniques, with step-by-step instructions, theory-based lectures, and practical exercises.
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