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URL: https://www.coursera.org/learn/google-ai-for-content-creation

⇱ AI for Content Creation | Coursera

AI for Content Creation

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AI for Content Creation

This course is part of Google AI Professional Certificate

132,453 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

318 reviews

Beginner level

Recommended experience

Flexible schedule
2 hours to complete
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

318 reviews

Beginner level

Recommended experience

Flexible schedule
2 hours to complete
Learn at your own pace
97%
Most learners liked this course

What you'll learn

  • Generate high-quality visual assets from a creative concept using Gemini’s image and video generation models. 

  • Transform generic slide decks into engaging visual presentations with Gemini in Google Slides. 

  • Establish custom design guidelines to ensure all AI-generated content aligns with brand standards.

  • Critique creative assets by prompting AI to provide actionable feedback and specific improvements based on design criteria.

Details to know

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Recently updated!

February 2026

Assessments

1 assignment

Taught in English

Build your Machine Learning expertise

This course is part of the Google AI Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google

There are 3 modules in this course

Ready to bring your creative ideas to life? In this course, you’ll learn to use AI as your creative partner to generate, refine, and critique assets, helping you move from a rough concept to a polished deliverable in minutes. You’ll learn to generate high-quality images and videos directly in Gemini, then use Gemini in Google Slides to turn basic decks into professional presentations. Beyond that, you’ll learn to use AI as a "creative director" to establish design guidelines and ensure your work is both consistent and impactful.

By the end of this course, you will create: • Custom marketing assets: Move from promotional concept to reality by using image and video generation models. • A slide deck from any document: Use Gemini Canvas to instantly turn dense reports or notes into a structured presentation outline, tailored for any audience. • An engaging presentation: Use Gemini in Google Slides to to translate your vision into professional designs and formatting, creating a polished deck in minutes. • A creative review: Act as the lead designer by using AI to establish brand guidelines and generate actionable feedback to refine your work.

Prototype early stage ideas. Brainstorm different visual concepts, then have AI generate an image and video of your favorite concept.

What's included

2 videos1 reading1 ungraded lab

2 videos•Total 4 minutes
  • AI for content creation•3 minutes
  • Maya, how is AI bringing your creative goals to life?•1 minute
1 reading•Total 10 minutes
  • Create marketing assets to promote your brand•10 minutes
1 ungraded lab•Total 12 minutes
  • Build with AI: Marketing assets •12 minutes

Use Gemini Canvas to create a new slide deck that includes the material of your choice. Make adjustments to the deck to fit your desired format and points.

What's included

1 video2 readings2 ungraded labs

1 video•Total 1 minute
  • Maya, what are some AI features you love? •1 minute
2 readings•Total 12 minutes
  • Convert dense information into slides to increase engagement•10 minutes
  • Enhance your presentations to increase engagement and clarity•2 minutes
2 ungraded labs•Total 24 minutes
  • Build with AI: Presentation slides•12 minutes
  • Build with AI: High-impact slide deck•12 minutes

Utilize AI to find guidelines on how to evaluate work, then have it write a critique for your audience.

What's included

3 readings1 assignment1 ungraded lab

3 readings•Total 6 minutes
  • Evaluate a flyer's design to upgrade how it looks•2 minutes
  • Claim your course completion badge •2 minutes
  • Get started on the next course•2 minutes
1 assignment•Total 10 minutes
  • Course challenge•10 minutes
1 ungraded lab•Total 12 minutes
  • Build with AI: Design guidelines •12 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings
4.8 (40 ratings)
Google
386 Courses•16,918,418 learners

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Showing 3 of 318

AK
·

Reviewed on Apr 6, 2026

An amazing course with everything you need to be an 'AI professional'.

SD
·

Reviewed on Apr 19, 2026

could have with more practical videos and examples

MP
·

Reviewed on May 13, 2026

This one was not quite what I expected, but it will still be useful.

Frequently asked questions

In this course, you’ll practice using AI as your creative partner to generate, refine and evaluate creative assets. You’ll move from initial concept to a polished deliverable faster, reducing your time spent on developing drafts, prototypes, and manual formatting.

This course is for anyone who creates content as part of their job and wants to produce higher-quality assets faster. It may be especially relevant if you work on marketing materials, presentations, or visual storytelling. It’s useful for anyone who wants a quicker way to generate, refine, and standardize creative outputs using AI tools.

By the end of this course, you’ll have a set of portfolio-ready deliverables, including custom images and videos to use as marketing assets, a presentation with custom imagery, and a creative review framework you can use to guide your feedback and iteration for future projects.

The hands-on activities in this course are designed to help you practice using AI to complete creative tasks. You’ll gain practical experience using Gemini, image and video generation, and Gemini in Google Slides.

This course is self-paced and takes about 1 hour to complete. It is the fifth course in the Google AI Professional Certificate. You can complete the entire certificate in under 10 hours, at your own pace.

This course does not have any prerequisites, and you don’t need any experience with AI to get started.

After you complete the course, you’ll earn a course completion badge from Google to share with your network and potential employers.

No. To help you get the most out of the labs and build a robust portfolio of work, we’re providing a complimentary three-month trial subscription to Google AI Pro (terms apply). While optional and not required to complete your labs or earn your certificate, it gives you expanded access to a suite of our most capable AI models and features.

No. To complete the labs, you can use any browser-based generative AI tool of your choice. Generative AI technology is dynamic and ever-changing, so always double-check the features and capabilities available in the tools you’re using. And, remember to check your organization's AI policy if using AI for work or school.

Yes, it is completely safe. Saritasa is an authorized technical partner working with Google to securely generate and distribute your unique Google AI Pro trial codes.

While the initial window is hosted by Saritasa to manage the code distribution, the actual redemption process—where you enter your information and activate your trial—takes place entirely within the one.google.com domain. Your sensitive account information is handled directly by Google’s secure infrastructure, and Saritasa does not have access to your Google Account credentials.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Financial aid available,