Governing sustainability in the future
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Governing sustainability in the future
This course is part of Sustainable Sports: Values and Practices of a Club Specialization
Instructor: Marisa Sáenz
Included with
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Skills you'll gain
- Business Transformation
- Organizational Change
- Sustainability Standards
- Innovation
- Strategic Partnership
- Sustainability Reporting
- Governance
- Environmental Social And Corporate Governance (ESG)
- Continuous Improvement Process
- Accountability
- Corporate Sustainability
- Consumer Behaviour
- Stakeholder Analysis
- Sustainable Business
- Sustainable Development
- Climate Change Adaptation
- Strategic Communication
- Digital Analysis
- Performance Analysis
- Stakeholder Engagement
Details to know
April 2026
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There are 4 modules in this course
This course explores how to govern and build sustainability strategies in sport in a rapidly changing global context. Through strategic perspectives and examples from the sports ecosystem, learners will analyze how social, technological, and climate changes are reshaping how sport is organized, consumed, and generates impact. From understanding emerging fan behaviors to assessing the role of innovation and data, the course connects future challenges with strategic decision making in sports organizations.
Throughout the lessons, you will discover how to assess the sustainability context, define clear objectives, and select reliable indicators to measure progress. You will also learn how to integrate sustainability into governance structures, foster continuous improvement, and communicate responsibly and transparently. By the end of the course, you will understand how to develop robust sustainability strategies, build partnerships, and create new business models that allow sport to generate long term social, environmental, and economic value.
Explore the forces reshaping modern sport, from climate adaptation to technological transformation and evolving consumer behaviors. This module examines how sports organizations must adapt their social license to operate, navigate the double-edged impact of technology and AI, and respond to changing participation patterns and digital engagement preferences in an increasingly connected world.
What's included
5 videos4 readings3 assignments
5 videos•Total 32 minutes
- Sport in Transition: Understanding the Evolving Social License to Operate•6 minutes
- Sport and Climate Change: Adapting to a Warming World•5 minutes
- The Double-Edged Sword: Technology's Impact on Modern Sport•7 minutes
- Changing Sport Practices – Embracing New Disciplines and Community Roles•5 minutes
- New Consumption Patterns – Digital Engagement and the Transformation of Sport•8 minutes
4 readings•Total 100 minutes
- Welcome Reading•10 minutes
- complimentary readings of Sport and societal transitions•30 minutes
- complimentary readings of Innovation, tech and sport: what impact?•30 minutes
- complimentary readings of The evolution of sports consumption patterns•30 minutes
3 assignments•Total 90 minutes
- The future of sport: between disruption and adaptation•30 minutes
- The future of sport: between disruption and adaptation•30 minutes
- The future of sport: between disruption and adaptation•30 minutes
Master the foundational elements of sustainability strategy development through systematic assessment and goal-setting processes. This module covers stakeholder consultation methodologies, impact assessment techniques, sustainability framework selection, and strategic objective definition to create robust, evidence-based approaches to organizational transformation.
What's included
6 videos3 readings3 assignments1 discussion prompt
6 videos•Total 35 minutes
- Consulting Stakeholders - The Foundation of Sustainability Strategy•6 minutes
- Impact Assessments - Measuring What Matters in Sports Sustainability•7 minutes
- Selecting the Relevant Sustainability Frameworks•5 minutes
- Defining Strategic Sustainability Objectives•7 minutes
- Navigating the Landscape of Sustainability Indicators in Sports•6 minutes
- Ensuring Data Quality and Reliability in Sustainability Measurement•6 minutes
3 readings•Total 90 minutes
- complimentary readings of Run a sustainability context assessment•30 minutes
- complimentary readings of Setting clear sustainability goals•30 minutes
- complimentary readings of Choosing the right indicators•30 minutes
3 assignments•Total 90 minutes
- Building a sustainability strategy in sport addressing current and emerging issues•30 minutes
- Building a sustainability strategy in sport addressing current and emerging issues•30 minutes
- Building a sustainability strategy in sport addressing current and emerging issues•30 minutes
1 discussion prompt•Total 10 minutes
- Building a sustainability strategy in sport addressing current and emerging issues•10 minutes
Develop skills for long-term sustainability management through effective governance, innovation, and communication strategies. This module addresses decision-making integration, role definition and accountability structures, continuous improvement methodologies, and transparent reporting practices that build trust while avoiding greenwashing and socialwashing pitfalls.
What's included
6 videos3 readings3 assignments1 discussion prompt
6 videos•Total 33 minutes
- Embedding Sustainability in Decision-Making Processes•8 minutes
- Defining and Maintaining Sustainability Roles and Responsibilities•5 minutes
- Embracing Experimentation: The Catalyst for Sustainable Innovation in Sport•5 minutes
- Harnessing Feedback Loops: The Engine of Continuous Improvement•5 minutes
- The Truth Behind Green Claims: Avoiding Greenwashing and Socialwashing in Sports•5 minutes
- Transparency and Integrity: Building Trust Through Honest Reporting•4 minutes
3 readings•Total 90 minutes
- complimentary readings of Governance and the long term•30 minutes
- complimentary readings of Innovation and continuous improvement•30 minutes
- complimentary readings of Reporting and responsible communication•30 minutes
3 assignments•Total 90 minutes
- Managing strategy for the long term•30 minutes
- Managing strategy for the long term•30 minutes
- Managing strategy for the long term•30 minutes
1 discussion prompt•Total 10 minutes
- Managing strategy for the long term•10 minutes
Examine innovative partnership models and business approaches that balance growth with sustainability imperatives. This module explores storytelling and athlete advocacy strategies, business and institutional partnership development, and addresses the fundamental tension between expansion models and sustainable practices in creating new event formats for the future of sport.
What's included
6 videos3 readings3 assignments1 discussion prompt
6 videos•Total 28 minutes
- The Power of Storytelling in Sport: Creating Impact Beyond the Field•4 minutes
- Athletes as Ambassadors: Leveraging Personal Influence for Global Change•5 minutes
- Engaging Business Partners in the Sustainability Journey•5 minutes
- Building Powerful Institutional and Associative Partnerships•5 minutes
- The Growth Paradox in Sports: Economic Models at a Crossroads•5 minutes
- New Event Models for a Sustainable Future in Sports•4 minutes
3 readings•Total 90 minutes
- complimentary readings of Inspire others to use sport as a sounding board•30 minutes
- complimentary readings of New partnerships•30 minutes
- complimentary readings of The tension between two trends - always more or always less in sports?•30 minutes
3 assignments•Total 90 minutes
- New partnerships and new business models•30 minutes
- New partnerships and new business models•30 minutes
- New partnerships and new business models•30 minutes
1 discussion prompt•Total 10 minutes
- New partnerships and new business models•10 minutes
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