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URL: https://www.coursera.org/learn/grow-business-pipeline

⇱ Grow Business Pipeline | Coursera

Grow Business Pipeline

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Distinguish business development from direct selling and apply BD activities to drive long-term pipeline growth

  • Identify and analyze potential partner organizations that could extend your market reach and access new opportunities

  • Apply partnership thinking to expand your B2B pipeline and explain how strategic BD supports sustainable revenue

Details to know

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Recently updated!

March 2026

Assessments

3 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the B2B Sales Foundations: Pipeline, Process & Communication Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Grow Business Pipeline is an intermediate/advanced course designed for professionals who already have experience in sales or customer-facing roles and a basic understanding of the B2B funnel. In this course, you develop a clear understanding of business development and how it differs from direct selling in driving long-term pipeline growth.

Through practical examples and guided activities, you explore how business development activities build awareness, credibility, and access to new opportunities earlier in the funnel. You will analyze realistic scenarios to identify partner organizations that could extend market reach and justify why those partnerships matter. By the end of the course, you will be able to apply partnership thinking to expand your B2B pipeline and explain how strategic business development supports sustainable revenue growth.

In this lesson, you will clarify the role of business development by distinguishing it from direct selling and understanding its impact on long-term pipeline growth.

What's included

2 videos2 readings1 assignment

2 videos•Total 7 minutes
  • Where Pipeline Growth Really Begins•2 minutes
  • Mapping BD Activities to the Funnel•4 minutes
2 readings•Total 13 minutes
  • Where Business Development Fits•8 minutes
  • HOL Walkthrough: Build a Business Development Glossary •5 minutes
1 assignment•Total 15 minutes
  • Hands-on Learning: Build a Business Development Glossary•15 minutes

In this lesson, you will analyze a business scenario to identify and justify partner organizations that could expand market reach and accelerate pipeline growth.

What's included

3 videos2 readings2 assignments

3 videos•Total 12 minutes
  • What Makes a Strong Partner•4 minutes
  • Evaluating Partners in a Case•5 minutes
  • Next Steps in Business Development•3 minutes
2 readings•Total 15 minutes
  • Partner Models and Risks in Business Development•10 minutes
  • HOL Walkthrough: Identify and Justify Two Partners •5 minutes
2 assignments•Total 35 minutes
  • Hands-on Learning: Identify and Justify Two Partners•15 minutes
  • Graded Quiz: Grow Business Pipeline•20 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.