How to Sell: An Overview of Fundamental Selling Techniques
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How to Sell: An Overview of Fundamental Selling Techniques
This course is part of multiple programs.
Instructor: Jean Barnard
26,529 already enrolled
Included with
271 reviews
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What you'll learn
Analyze the sales process and its alignment with the buyer's journey.
Demonstrate effective cold calling techniques using social media, telephone, and email.
Apply listening and questioning skills to discover customer needs and build rapport.
Master strategies for overcoming objections and maintaining momentum in sales conversations.
Skills you'll gain
- Cold Calling
- Active Listening
- Lead Generation
- Overcoming Objections
- Phone Sales
- General Sales Practices
- Sales Process
- Communication Strategies
- Customer Insights
- Outbound Calls
- Sales Strategy
- Customer Relationship Building
- Closing (Sales)
- Customer Engagement
- Rapport Building
- Selling Techniques
- Sales
- Sales Presentations
Details to know
4 assignments
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There are 4 modules in this course
Did you know that 70% of sales professionals fail to ask for the sale? This critical step is often overlooked, yet it's crucial for closing deals and achieving success in sales.
This short course is tailored for aspiring sales professionals and those looking to refine their sales skills to master fundamental selling techniques to start or increase their sales effectively. By completing this course, you'll gain the ability to understand the sales process deeply, engage in effective cold calling, overcome objections with confidence, and employ strategies that close deals – skills you can apply immediately in your professional life. In this 3-hour long course, you will learn how to: - Grasp the entire sales process, from lead generation to closing. - Overcome objections with ease and maintain momentum in your sales conversations. - Effectively use listening and questioning to uncover customer needs and present solutions that compel action. What sets this course apart is its focus on practical, real-world techniques and strategies for sales success. To excel in this course, no prior knowledge is required. However, a keen interest in developing sales skills will be beneficial.
"How to Sell: An Overview of Fundamental Selling Techniques" is an essential course for those looking to master the basics of the sales process. Instructor Jean Barnard, with a vast sales background, guides students through the foundational skills needed to succeed in sales. The course covers the entire sales process, from lead generation to closing deals, and emphasizes the importance of building rapport and effectively listening to customers. By the end of the course, participants will be proficient in cold calling, offering solutions, and closing sales with confidence, making it a crucial starting point for anyone aiming to excel in a sales career.
What's included
1 video1 reading
1 video•Total 3 minutes
- Introduction to the Course and Instructor•3 minutes
1 reading•Total 10 minutes
- Course Overview•10 minutes
This lesson introduces the sales process, helping you understand the buyer’s journey and explore lead-generation techniques using social media, telephone, and email. Learn how to handle objections and master the art of closing deals.
What's included
3 videos2 readings1 assignment
3 videos•Total 19 minutes
- Navigating the Buyer's Journey: Aligning Sales for Success•7 minutes
- Prospecting: Essentials: Kickstarting Your Sales Pipeline With Research•6 minutes
- It Starts With Prospects: How to Find Potential Customers Using Social Media, Telephone and Email•7 minutes
2 readings•Total 20 minutes
- Closing the Sale—Asking for the Order•10 minutes
- Aligning With Your Customer•10 minutes
1 assignment•Total 9 minutes
- Lesson 1: Practice Quiz•9 minutes
Focus on building rapport with customers and discovering their needs through effective listening and questioning techniques. This lesson teaches you how to control conversations and guide prospects towards evaluating your solutions positively.
What's included
3 videos1 reading1 assignment
3 videos•Total 18 minutes
- Building Customer Relationships: The Value of Developing Listening Techniques•5 minutes
- Using Focused Questions to Grow Client Relationships•6 minutes
- The Solution Flow: Presenting Your Offering Effectively•7 minutes
1 reading•Total 10 minutes
- Offering Your Solution•10 minutes
1 assignment•Total 9 minutes
- Lesson 2: Practice Quiz•9 minutes
Learn to present your product or service compellingly and confidently ask for the order. This lesson covers how to effectively offer solutions that meet your customers' needs, increasing the likelihood of closing the sale.
What's included
3 videos2 readings2 assignments
3 videos•Total 20 minutes
- The Closing Conversation: Understanding Its Importance•5 minutes
- The Power of the Advance•7 minutes
- Objections Decoded: What They Really Mean and How to Close•8 minutes
2 readings•Total 20 minutes
- Offering a Solution and Closing•10 minutes
- Objections—A Request For More Information•10 minutes
2 assignments•Total 27 minutes
- Lesson 3: Practice Quiz•9 minutes
- Graded Quiz•18 minutes
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Reviewed on Aug 15, 2024
It’s refreshing and doesn’t take much to understand the concepts it introduces to beginners
Reviewed on Aug 14, 2024
Great refresher sales course. It was appreciated. Thank you.
Reviewed on Jan 1, 2025
The instructor presented concepts clearly. I found his explanations were brief but very insightful which reflects a solid background in the industry.
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