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⇱ Influencing: Adapting to Personality Types | Coursera


Influencing: Adapting to Personality Types

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Influencing: Adapting to Personality Types

This course is part of Manager's Toolkit Specialization

Included with

Gain insight into a topic and learn the fundamentals.
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify four personality types and how to influence them effectively

  • Feel calm and confident when persuading others

  • Find it easy to work with others to get what you both want

Details to know

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Recently updated!

February 2026

Assessments

9 assignments¹

AI Graded see disclaimer
Taught in English

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This course is part of the Manager's Toolkit Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course

Knowing how to influence people effectively, and with confidence, is a skill that can make a huge difference to your career, your day-to-day work life and your personal relationships. Every interaction you have with anybody has an element of influencing or persuading going on. My goal is for you to feel happy, confident, and in control when trying to influence others - especially in a management role

If you feel like you avoid confrontation, are under-appreciated at work or at home, can't get through to your teammates, or are not sure how to get what you want from life, then this practical course is here to change your life. The communication skills you will develop during this course will allow you to head into any interaction without stress or worry. You’ll become a master of the art of persuasion and learn a practical step-by-step process that can be applied throughout your life. This course takes Chris Croft’s engineer’s analytical perspective and applies it to influencing - so you’ll find plenty of structure and practical solutions and no unethical manipulation techniques. First we’ll talk about what influencing actually is and why the traditional stick-and-carrot method just doesn’t work. Then we’ll look at the process of influencing, starting with what your objectives are, how to be liked, and how to explain what your problem is to the other person in a way that will get results, not conflict. We’ll discuss the four different types of people you will encounter and then we’ll take an in-depth look at how to adapt your techniques to deal with each of them effectively. The goal is to get a win-win result out of every situation. Chris Croft is an international speaker, and widely published author, who's been teaching influencing for over 20 years. He's taught all over the world, as well as online, and has an entertaining and practical teaching style. This course is guaranteed to keep you engaged and amused, and teach you life-changing skills for home and work. By the time you finish this course, you will feel confident when you’re trying to persuade someone – you’ll know what type of person you’re dealing with, understand the process steps, and feel confident in getting the best out of every relationship - both at work and at home.

Learn about the principles of influencing, academic theories and the ways they've developed over time, and how to apply the influencing process to your life.

What's included

14 videos9 readings3 assignments

14 videosTotal 70 minutes
  • Welcome2 minutes
  • What is Influencing?2 minutes
  • There's more to influencing than "stick and carrot"4 minutes
  • Push vs Pull8 minutes
  • Introduction1 minute
  • Decide on your objectives5 minutes
  • Be Liked13 minutes
  • What is their position?6 minutes
  • Explain your problem3 minutes
  • Suggest a solution7 minutes
  • Handle objections and close the deal7 minutes
  • Wrap up2 minutes
  • Varying your style2 minutes
  • Which personality colour are you?9 minutes
9 readingsTotal 90 minutes
  • Changing Other People10 minutes
  • Optional extra - Learn from Robert Cialdini10 minutes
  • Push vs Pull worksheet10 minutes
  • Optional extra - Win Friends and Influence People10 minutes
  • Being Likeable10 minutes
  • Six Step Process - workbook10 minutes
  • Applying the Influencing Process10 minutes
  • New Reading10 minutes
  • Planning to persuade10 minutes
3 assignmentsTotal 70 minutes
  • Review your progress10 minutes
  • Untitled30 minutes
  • Review your progress30 minutes

Unlock practical advice on how to apply these influencing techniques to each of the four types of people. Starting with the Analytical (Blue) personality type.

What's included

9 videos3 readings1 assignment

9 videosTotal 15 minutes
  • Introduction1 minute
  • How to Spot a Blue Person2 minutes
  • Building a Relationship2 minutes
  • Using Mirroring2 minutes
  • Joint Problem Solving1 minute
  • Loading up on facts2 minutes
  • Use feelings2 minutes
  • Commitment sizes2 minutes
  • Wrap Up2 minutes
3 readingsTotal 30 minutes
  • Spotting Blue People10 minutes
  • How to influence people as a leader10 minutes
  • Influencing blue people10 minutes
1 assignmentTotal 30 minutes
  • Review your progress30 minutes

Unlock practical advice on how to apply these influencing techniques to each of the four types of people. Starting with the Controller (Red) personality type.

What's included

11 videos3 readings2 assignments

11 videosTotal 28 minutes
  • Introduction1 minute
  • How to Spot a Red Person3 minutes
  • Building a relationship2 minutes
  • They will get RESULTS1 minute
  • Make it quick and easy for them4 minutes
  • Dig deeper with questions2 minutes
  • Choice of A or B6 minutes
  • A last resort option1 minute
  • Never ever say this4 minutes
  • Choosing your moment1 minute
  • Wrap Up3 minutes
3 readingsTotal 30 minutes
  • Spotting Red People10 minutes
  • Optional extra: The Behaviour Expert10 minutes
  • Influencing red people10 minutes
2 assignmentsTotal 60 minutes
  • Review your progress30 minutes
  • Applying Red and Blue characteristics30 minutes

Unlock practical advice on how to apply these influencing techniques to each of the four types of people. Starting with the Enthusiast (Yellow) personality type.

What's included

9 videos3 readings1 assignment

9 videosTotal 23 minutes
  • Introduction1 minute
  • How to spot a yellow person2 minutes
  • Make the process fun4 minutes
  • Paint a picture3 minutes
  • Mirror their energy3 minutes
  • Perceptual contrast4 minutes
  • Confront them with facts3 minutes
  • What do they value?2 minutes
  • Wrap Up3 minutes
3 readingsTotal 30 minutes
  • Spotting Yellow People10 minutes
  • Origins of Body Language10 minutes
  • Influencing yellow people10 minutes
1 assignmentTotal 30 minutes
  • Review your progress30 minutes

Unlock practical advice on how to apply these influencing techniques to each of the four types of people. Starting with the Amiable (Green) personality type.

What's included

13 videos6 readings2 assignments

13 videosTotal 43 minutes
  • Introduction1 minute
  • How to spot a green person3 minutes
  • Befriend / be liked5 minutes
  • Showing emotions2 minutes
  • Mirroring2 minutes
  • Using social proof3 minutes
  • Confront with facts2 minutes
  • "You'll get security"2 minutes
  • Being generous with favours5 minutes
  • Wrap Up3 minutes
  • Use this ethically3 minutes
  • Conclusion2 minutes
  • Bonus - Happiness for different personality types9 minutes
6 readingsTotal 60 minutes
  • Spotting Green people10 minutes
  • Dramatically better conversations10 minutes
  • Influencing green people10 minutes
  • Instant Guide to Influencing10 minutes
  • Further reading10 minutes
  • Self review10 minutes
2 assignmentsTotal 60 minutes
  • Review your progress30 minutes
  • Comparing Green with Red/Blue/Yellow Characteristics30 minutes

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Instructor

Chris Croft Training
22 Courses1,759 learners

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.