VOOZH about

URL: https://www.coursera.org/learn/introduction-generative-ai

⇱ Introduction to Generative AI | Coursera


Introduction to Generative AI

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Introduction to Generative AI

12,286 already enrolled

Included with

Ask Coursera

Gain insight into a topic and learn the fundamentals.
4.4

153 reviews

Intermediate level

Recommended experience

Flexible schedule
1 week at 10 hours a week
Learn at your own pace
Build toward a degree

Gain insight into a topic and learn the fundamentals.
4.4

153 reviews

Intermediate level

Recommended experience

Flexible schedule
1 week at 10 hours a week
Learn at your own pace
Build toward a degree

What you'll learn

  • Learn the key models for Generative AI, including ChatGPT and the Transformer for text, and the GAN and the Diffusion Model for images.

  • Develop a strong theoretical foundation and practical math skills for Generative AI

  • Understand the capabilities and limitations of Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

9 assignments

Taught in English

There are 4 modules in this course

This introductory course offers a comprehensive exploration of Generative AI, including Transformers, ChatGPT for generating text, and Generative Adversarial Networks (GANs), the Diffusion Model for generating images. By the end of this course, you will gain a basic understanding of these Generative AI models, their underlying theories, and practical considerations. You will build a solid foundation and become ready to dive deeper into more advanced topics in the next course.

In this first week, you will meet generative AI the same way you might meet a curious stranger on a bus—through open, playful conversation and low-pressure experimentation. You will jump straight into using text, image, and audio tools to explore whatever is on your mind, then step back to learn how language models actually generate responses, what prompts are, and why context matters. With a clearer understanding of how these tools work and where they fit in the broader story of AI, you will return to your experiments to refine your prompting and improve your results. The week emphasizes curiosity, iteration, and intuition-building, and closes with an AI-guided reflection to help you clarify what you want to gain from the course and how generative AI can support your goals.

What's included

6 videos5 readings2 assignments

6 videosTotal 52 minutes
  • Introduction to Week 11 minute
  • Welcome & Orientation: Talk to It Like a Stranger"6 minutes
  • What’s Under the Hood?21 minutes
  • Prompting Basics Mini-Lesson8 minutes
  • How to Prompt: Prompting Examples10 minutes
  • Re-prompting Practice: Now try this strategy6 minutes
5 readingsTotal 41 minutes
  • Course Updates and Accessibility Support1 minute
  • Reference: GenAI Tools Handout10 minutes
  • Hands-On Activity: Test out an AI10 minutes
  • Reading: A Gentle Introduction to Generative AI and LLMs 10 minutes
  • The Bigger Picture—Where GenAI Fits in the History of AI 10 minutes
2 assignmentsTotal 35 minutes
  • AI Policy Quiz5 minutes
  • Reflection: GenAI & You30 minutes

In Week 2, you will discover that not all AI tools are created equal and that choosing the right one can completely change what’s possible. You will compare how different tools handle the same tasks across text, images, audio, and code, and build intuition for how underlying model types like transformers, diffusion models, GANs, and VAEs shape what a tool can generate and why that matters. Without getting buried in technical complexity, you will explore big ideas like embeddings and retrieval-augmented generation (RAG) in ways that connect directly to real use. Using NotebookLM, you will generate a personalized podcast from course materials to experience how RAG reshapes outputs based on your needs, then reflect on its limits and where human judgment still plays a critical role. By the end of the week, you will be thinking more strategically about how to match the right model to the right job.

What's included

4 videos2 readings3 assignments

4 videosTotal 46 minutes
  • Introduction to Week 22 minutes
  • Which Tool is Right For the Job?7 minutes
  • What’s Under the Hood - Part 2 26 minutes
  • RAG Exercise 11 minutes
2 readingsTotal 20 minutes
  • Which Model for Which Job?10 minutes
  • Build and Analyze Your Own AI-Powered Podcast10 minutes
3 assignmentsTotal 210 minutes
  • Hands-on Activity: Same Theme, Different Modalities90 minutes
  • Reflection: The Results of Your Own AI-Powered Podcast90 minutes
  • Quiz: Applied Tool Matching 30 minutes

In Week 3, you will level up how you work with generative AI by learning how to guide it with intention through prompt engineering and your first steps into context engineering. You will explore how models use attention, what a context window is, and how tokenization shapes what the model actually “sees,” helping you understand why small changes in structure can lead to big changes in output. You will move beyond simple prompt tips into designing prompts with clarity, roles, examples, and sequencing, while also learning how conversation history influences results. Through a hands-on prompt-and-refine loop, you will iteratively strengthen your inputs, experiment with managing or resetting context, and sharpen your strategy in a gamified “Prompt Jeopardy” challenge. By the end of the week, you will not only write better prompts you will understand why they work and how to shape outcomes more consistently and powerfully.

What's included

2 videos3 readings2 assignments

2 videosTotal 25 minutes
  • Introduction to Week 32 minutes
  • In the Engine23 minutes
3 readingsTotal 30 minutes
  • Why Context Matters10 minutes
  • Best Practices Guide: Prompt Engineering + Context Engineering10 minutes
  • Hands-On Activity: Prompting and Re-Prompting10 minutes
2 assignmentsTotal 60 minutes
  • Reflection: What Did You Learn About Prompting?30 minutes
  • Quiz: Prompt Jeopardy! 30 minutes

In Week 4, you will zoom out from building skills with generative AI to examine its limits, risks, and ethical implications with a more critical lens. Using the “Three R’s”: Responsibility, Red Flags, and Retrieval-Augmented Generation (RAG). You will learn how to recognize hallucinations, bias, training cutoffs, and context limits, and how techniques like grounding models with external data can improve accuracy without removing the need for human judgment. You will revisit the “stranger on the bus” metaphor in a deeper way, exploring what it really means to interact with a system that sounds confident but is also learning from collective human behavior. Through case studies, hands-on experiments, and discussion, you will begin to see GenAI not as a magic box, but as a powerful tool shaped by design choices, tradeoffs, and human responsibility marking a clear shift toward more intentional, ethical use.

What's included

6 videos4 readings2 assignments

6 videosTotal 37 minutes
  • Introduction to Week 42 minutes
  • The Quirks of the Machine10 minutes
  • Retrieval-Augmented Generation (RAG) to the Rescue!12 minutes
  • Introduction to Week 51 minute
  • Humans Alongside AI10 minutes
  • Wrap-up3 minutes
4 readingsTotal 40 minutes
  • Red Flags and Blind Spots10 minutes
  • A Brief History of Bias in AI10 minutes
  • You Are the Product?10 minutes
  • The Edge is Where We Belong10 minutes
2 assignmentsTotal 60 minutes
  • Quiz: Spot the Bias, Fix the Flaw 30 minutes
  • Reflection: What Would You Trust This Model With?30 minutes

Build toward a degree

This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

Instructors

Instructor ratings
4.5 (58 ratings)
University of Colorado Boulder
4 Courses21,625 learners

Explore more from Algorithms

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

  • 5 stars

    64.28%

  • 4 stars

    22.07%

  • 3 stars

    6.49%

  • 2 stars

    3.24%

  • 1 star

    3.89%

Showing 3 of 153

KA
·

Reviewed on May 28, 2026

This beginner friendly course helped me to get basic knowledge of generative AI along with practical approach

SB
·

Reviewed on Sep 23, 2025

There are some areas that the presentations seemed to miss.

KP
·

Reviewed on Dec 10, 2024

Good selection of material. Well presented. I’m looking forward to the rest of the specialization.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,