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⇱ Introduction to Google Analytics (GA4) | Coursera

Introduction to Google Analytics (GA4)

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Introduction to Google Analytics (GA4)

This course is part of Web Analytics Specialization

Instructor: Edureka

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

9 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

9 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the foundations of web analytics, digital measurement, and how GA4 supports data-driven decision-making.

  • Configure GA4 properties, events, and conversions to ensure accurate data collection and tracking validation.

  • Analyze traffic sources, user behavior, and performance reports to generate actionable business insights.

  • Evaluate analytics insights to design strategies that boost marketing ROI and improve digital performance.

Details to know

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Recently updated!

April 2026

Assessments

13 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Web Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This course transforms how you approach web analytics by introducing you to the core principles and tools used to capture, measure, and interpret digital data. You’ll learn how to leverage Google Analytics 4 (GA4) and other industry-standard tools to gather insights that drive smarter business decisions and marketing strategies.

You'll start by learning the basics of web analytics, including key metrics, dimensions, and KPIs to measure website and user performance. Then, you’ll dive into data collection, tracking users, sessions, events, and conversions to ensure accurate data flows into your analytics platforms. Next, you'll focus on configuring your analytics system, setting up GA4 accounts, properties, data streams, and automated events to track user behavior in line with business goals. You'll also learn to avoid common setup mistakes to ensure reliable data collection. Finally, you'll explore reporting and analysis. Through hands-on exercises, you'll create and customize reports, analyze traffic sources, and derive insights to improve landing page performance and refine marketing strategies. By the end of this course, you will be able to: - Identify key metrics, dimensions, and KPIs for web analytics and their role in driving business decisions. - Set up and configure GA4 properties and data streams for comprehensive data tracking. - Analyze website traffic and user behavior through custom reports and dashboards. - Optimize conversion tracking and define meaningful conversions for measurable success. - Implement strategies to analyze and interpret data to uncover deeper business insights. Designed for marketing analysts, digital measurement specialists, data analysts, and business intelligence professionals, this course equips you with the technical expertise and hands-on experience to manage web analytics systems and drive data-driven decisions in the digital landscape. Step in, enhance your web analytics skills, and learn how to transform data into valuable insights that will fuel your organization's growth.

This module takes you through the key metrics, dimensions, and KPIs necessary to measure website performance and user behavior. You’ll learn how to navigate Google Analytics 4 (GA4), configure accounts, and set up tracking systems to ensure you collect the right data. By the end, you’ll have the foundation to analyze, report, and act on digital insights effectively.

What's included

12 videos5 readings4 assignments

12 videos•Total 56 minutes
  • Specialization Introduction•6 minutes
  • Course Introduction•4 minutes
  • Understanding Web Analytics•4 minutes
  • Role of Web Analytics in Business, Product, and Marketing Decisions•4 minutes
  • Hands-On: Exploring the GA4 Demo Account•7 minutes
  • Metrics vs Dimensions vs KPIs•3 minutes
  • Users, Sessions, Events, and Conversions•5 minutes
  • Hands-On: Reading Your First Analytics Report•4 minutes
  • On-site vs Off-site analytics•5 minutes
  • GA4 Structure: Accounts, Properties, and Data Streams•4 minutes
  • Hands-On: Setting Up a GA4 Property and Web Data Stream•7 minutes
  • Hands-On: Your First Event Tracking Test•3 minutes
5 readings•Total 75 minutes
  • Welcome to Introduction to Web Analytics•15 minutes
  • The Evolution of Web Analytics: From Traffic Measurement to Strategic Intelligence•15 minutes
  • Turning Raw Data into Business Signals•15 minutes
  • Avoiding Structural Mistakes in Analytics Configuration•15 minutes
  • Module Summary: Foundations of Web Analytics & Digital Measurement•15 minutes
4 assignments•Total 33 minutes
  • Practice Knowledge Check: Getting Started with Web Analytics•6 minutes
  • Practice Knowledge Check: Web Data and Measurement•6 minutes
  • Practice Knowledge Check: Configuring GA4 for Web Analytics•6 minutes
  • Knowledge Check: Foundations of Web Analytics & Digital Measurement•15 minutes

Dive into the critical aspects of data collection and tracking in web analytics. This module teaches you how to configure GA4 for accurate event tracking, manage data streams, and ensure high-quality data collection. You'll understand the significance of conversion tracking to align your analytics with business goals. Learn the best practices for reliable data quality across your digital platforms.

What's included

9 videos4 readings4 assignments

9 videos•Total 38 minutes
  • How Web Tracking Works•4 minutes
  • Hands-On: Inspecting Tracking Requests in Browser Dev Tools•4 minutes
  • Hands-On: Exploring DebugView•4 minutes
  • GA4 Event and Parameter Model•4 minutes
  • Hands-On: Configuring Automatic Events•6 minutes
  • Hands-On: Building a Custom Event in GA4•5 minutes
  • Defining Meaningful Conversions•3 minutes
  • Conversion Measurement Pitfalls•4 minutes
  • Hands-On: Setting Up Conversions•4 minutes
4 readings•Total 60 minutes
  • Client-Side vs Server-Side Tracking: Architecture and Trade-offs•15 minutes
  • Standard vs Custom Events: When and Why•15 minutes
  • Business Alignment in Conversion Tracking•15 minutes
  • Module Summary: Data Collection, Tracking & Data Quality•15 minutes
4 assignments•Total 33 minutes
  • Practice Knowledge Check: Understanding Data Collection•6 minutes
  • Practice Knowledge Check: Event Tracking Fundamentals•6 minutes
  • Practice Knowledge Check: Conversion Setup and Validation for Accurate Analytics•6 minutes
  • Knowledge Check: Data Collection, Tracking & Data Quality•15 minutes

This module focuses on how to create customized reports, analyze traffic sources, and identify trends in user behavior. You'll gain experience in building dynamic dashboards and interpreting data to generate insights that drive strategic decisions. Master the art of reporting and learn how to transform raw data into valuable business intelligence.

What's included

7 videos3 readings3 assignments

7 videos•Total 31 minutes
  • How GA4 Reports Are Organized•3 minutes
  • Hands-On: Exploring Standard Reports•6 minutes
  • Hands-On: Customizing Report Views•5 minutes
  • Hands-On: Building Custom Report•5 minutes
  • Understanding Traffic Sources•4 minutes
  • Hands-On: Traffic Source Analysis•4 minutes
  • Hands-On: Analyzing Landing Page Performance•5 minutes
3 readings•Total 45 minutes
  • Designing Insightful Reports That Drive Decisions•15 minutes
  • Behavioral Patterns Across Traffic Sources•15 minutes
  • Module Summary: Reporting, Insights & Analysis Fundamentals•15 minutes
3 assignments•Total 27 minutes
  • Practice Knowledge Check: Building Effective Reports and Dashboards•6 minutes
  • Practice Knowledge Check: Analyzing Traffic and Audience Behavior•6 minutes
  • Knowledge Check: Reporting, Insights & Analysis Fundamentals•15 minutes

This final module evaluates your mastery of web analytics, data collection, and reporting in Google Analytics 4 (GA4). It offers a structured, graded assessment that allows you to demonstrate your ability to configure analytics systems, track key metrics, and derive actionable insights. By applying the tools and techniques covered throughout the course, you’ll showcase your capability to optimize digital measurement and drive data-informed marketing strategies.

What's included

1 video1 reading2 assignments

1 video•Total 3 minutes
  • Course Summary•3 minutes
1 reading•Total 30 minutes
  • Practice Project: Design and Implement a GA4 Measurement & Reporting Plan•30 minutes
2 assignments•Total 60 minutes
  • End Course Knowledge Check: Introduction to Google Analytics 4•30 minutes
  • Designing GA4 Web Analytics for Strategic Digital Decision-Making•30 minutes

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Instructor

Edureka
210 Courses•189,610 learners

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Frequently asked questions

This Web Analytics course teaches the fundamentals of digital measurement, Google Analytics 4 (GA4), event tracking, conversions, and data-driven decision-making for business growth.

This course is ideal for marketers, product managers, analysts, entrepreneurs, and beginners who want hands-on GA4 training and practical digital analytics skills.

Yes, this course provides hands-on GA4 training, including property setup, event tracking, conversions, traffic analysis, and building custom reports.

Yes. You’ll learn how to create GA4 accounts, configure data streams, test tracking, and validate events using DebugView and browser tools.

You’ll learn how GA4’s event-based data model works, how to configure automatic and custom events, and how to track meaningful user interactions.

Yes. You’ll learn how to define, configure, and validate conversions in GA4 to align analytics with business goals.

Yes. The course explains client-side tracking, tracking requests, browser inspection tools, and how analytics data is collected and processed.

Yes. Every module includes practical GA4 demos, real-time testing, report exploration, and custom report creation for applied learning.

You’ll learn how to navigate GA4 standard reports, customize dashboards, analyze traffic sources, and build actionable data reports.

Yes. The course covers traffic source analysis, landing page performance, user behavior patterns, and audience insights in GA4.

Yes. This beginner-friendly Web Analytics course starts with core concepts and gradually builds toward advanced GA4 reporting and analysis skills.

You’ll learn how to transform raw web analytics data into business insights that improve marketing performance, product decisions, and ROI.

Yes. You’ll learn how to validate tracking setup, avoid common measurement mistakes, and ensure reliable digital analytics data.

The primary tool used is Google Analytics 4 (GA4), along with browser developer tools for inspecting tracking requests and debugging data collection.

By the end, you’ll confidently set up GA4, track events and conversions, analyze traffic data, and build reports that drive measurable business results.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.