Introduction to Artificial Intelligence (AI)
Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Introduction to Artificial Intelligence (AI)
This course is part of multiple programs.
Instructor: Rav Ahuja
896,936 already enrolled
Included with
Ask Coursera
23,046 reviews
Recommended experience
23,046 reviews
Recommended experience
What you'll learn
Explain the fundamental concepts and applications of AI in various domains.
Describe the core principles of machine learning, deep learning, and neural networks, and apply them to real-world scenarios.
Analyze the role of generative AI in transforming business operations, identifying opportunities for innovation and process improvement.
Design a generative AI solution for an organizational challenge, integrating ethical considerations.
Skills you'll gain
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Artificial Intelligence (AI) is all around us, seamlessly integrated into our daily lives and work. Enroll in this course to understand key AI terminologies and applications, launch your AI career, or transform your existing one.
This course covers core AI concepts, including deep learning, machine learning, and neural networks. You’ll examine generative AI models, including large language models (LLMs) and their capabilities. Further, you’ll analyze the applications of AI across domains, such as natural language processing (NLP), computer vision, and robotics, uncovering how these advancements drive innovation and use cases. The course will help you discover how AI, especially generative AI, is reshaping business and work environments. You’ll also explore emerging career opportunities in this rapidly evolving field and gain insights into ethical considerations and AI governance that shape responsible innovation. The course includes hands-on labs and a project, providing a hands-on opportunity to explore AI’s use cases and applications. You will also hear from expert practitioners about the capabilities, applications, and ethical considerations surrounding AI. This course is suitable for everyone, including professionals, enthusiasts, and students interested in learning the fundamentals of AI.
In this module, you will explore the fundamentals of Artificial Intelligence (AI) and its growing impact across industries. You will learn to distinguish between AI and augmented intelligence, and examine the evolution from traditional AI to generative AI. Through practical examples, you will identify real-world use cases in both everyday life and business contexts. You will also gain hands-on experience with generative AI tools and chatbot design. By the end of the module, you will have a clear understanding of AI’s capabilities, its limitations, and its role in enhancing human potential.
What's included
12 videos4 readings4 assignments1 app item1 plugin
12 videos•Total 80 minutes
- Course Introduction•5 minutes
- Introducing AI•7 minutes
- Artificial Intelligence vs. Augmented Intelligence•6 minutes
- Introducing Generative AI and Its Use Cases•5 minutes
- The Evolution of AI: Traditional AI vs. Generative AI•6 minutes
- Artificial Intelligence - Are We There Yet?•7 minutes
- AI in Daily Life•6 minutes
- AI Chatbots and Smart Assistants•6 minutes
- What Is a Chatbot? •10 minutes
- Applications of AI in Different Industries•8 minutes
- Generative AI Tools and Applications•7 minutes
- Ten Everyday AI and Machine Learning Use Cases•7 minutes
4 readings•Total 40 minutes
- Course Overview•10 minutes
- Helpful Tips for Course Completion•10 minutes
- Different types of AI•10 minutes
- Module Summary•10 minutes
4 assignments•Total 56 minutes
- Graded Quiz: Introduction and Applications of AI•30 minutes
- Foundations of AI and Generative AI•10 minutes
- Practice Quiz: Introduction to AI•10 minutes
- Practice Quiz: Impact and Applications of AI•6 minutes
1 app item•Total 20 minutes
- Lab: AI Assistant-User Conversations•20 minutes
1 plugin•Total 30 minutes
- Lab: Generative AI Tools in Action•30 minutes
In this module, you will explore the foundational concepts of artificial intelligence, including cognitive computing, machine learning, and deep learning. You’ll learn how AI systems simulate human cognition, process language, and recognize patterns using neural networks. The module also covers the architecture of generative models and large language models, and how AI technologies are applied in domains such as autonomous vehicles, speech recognition, and the Internet of Things (IoT). Through real-world examples and practical insights, you’ll gain a deeper understanding of the capabilities of AI and how it integrates across industries.
What's included
14 videos1 reading3 assignments1 discussion prompt1 plugin
14 videos•Total 86 minutes
- Cognitive Computing•5 minutes
- Terminologies and Related Concepts of AI•4 minutes
- Machine Learning•6 minutes
- Machine Learning: Techniques and Training•6 minutes
- Deep Learning•3 minutes
- Neural Networks•5 minutes
- Machine Learning Vs. Deep Learning•7 minutes
- Generative AI Models•6 minutes
- Large Language Models•9 minutes
- Machine Learning vs. Deep Learning vs. Foundation Models•7 minutes
- Natural Language Processing, Speech, and Computer Vision•8 minutes
- What Is NLP (Natural Language Processing)?•10 minutes
- Self-Driving Cars•3 minutes
- AI and Cloud Computing, Edge Computing, and IoT•6 minutes
1 reading•Total 4 minutes
- Module Summary•4 minutes
3 assignments•Total 42 minutes
- Graded Quiz: AI Concepts, Terminology, and Application Domains•30 minutes
- Practice Quiz: Fundamental Concepts of AI•6 minutes
- Practice Quiz: Domains of AI •6 minutes
1 discussion prompt•Total 10 minutes
- (Optional) The Future of AI-Driven Autonomous Systems•10 minutes
1 plugin•Total 15 minutes
- Activity: AI Integration in Everyday Life•15 minutes
In this module, you will examine how AI agents, robotics, and automation are transforming industries by enhancing decision-making and operational efficiency. You’ll explore the rise of generative AI and its applications in business innovation, content creation, and strategic planning. The module introduces real-world business applications, including tools like retrieval-augmented generation (RAG). You’ll also examine how leading companies adopt AI and discover ways to apply AI in your own future career.
What's included
12 videos3 readings4 assignments1 app item1 discussion prompt1 plugin
12 videos•Total 95 minutes
- AI Agents•7 minutes
- What Are AI Agents?•12 minutes
- Robotics and Automation•7 minutes
- Transforming Businesses Through AI•6 minutes
- The Rise of Generative AI for Business•7 minutes
- Become a Value Creator with Generative AI•14 minutes
- What Is Retrieval-Augmented Generation (RAG)?•6 minutes
- Adopting AI in Your Business•7 minutes
- Frameworks for AI Adoption•7 minutes
- Transforming Your Work Through AI Tools•7 minutes
- Career Opportunities with AI•7 minutes
- Humans vs. AI: Who should make the decision?•9 minutes
3 readings•Total 33 minutes
- Introduction to RAG•15 minutes
- AI Adoption Frameworks: Amazon, OpenAI, and Facebook•15 minutes
- Module Summary•3 minutes
4 assignments•Total 48 minutes
- Graded Quiz: Business and Career Transformation Through AI•30 minutes
- AI Domains for Industries •6 minutes
- Practice Quiz: AI for Businesses•6 minutes
- Practice Quiz: AI for Your Work and Career•6 minutes
1 app item•Total 30 minutes
- Lab: Using Generative AI for Your Work•30 minutes
1 discussion prompt•Total 15 minutes
- (Optional) Supply and Demand for Generative AI-Literate Employees•15 minutes
1 plugin•Total 25 minutes
- Lab: Generative AI for Business Transformation •25 minutes
In this module, you will explore the ethical foundations of AI, focusing on fairness, transparency, and accountability. You’ll examine challenges posed by generative AI, such as hallucinations and misuse, and learn strategies for ethical risk mitigation. The module covers AI governance frameworks and responsible AI practices in workplace scenarios. The model concludes with a final project where you’ll design an ethical, generative AI-driven solution to address a real organizational challenge and a graded quiz.
What's included
7 videos4 readings2 assignments1 app item1 plugin
7 videos•Total 47 minutes
- Ethical Considerations and Responsible Use of AI•6 minutes
- Considerations Around Generative AI•7 minutes
- Why Large Language Models Hallucinate•10 minutes
- Perspective of Key Players Around AI Ethics •7 minutes
- The Importance of AI Governance•9 minutes
- How to Implement AI Ethics•4 minutes
- Course Wrap-Up•4 minutes
4 readings•Total 19 minutes
- Lesson Summary•4 minutes
- Congratulations and Next Steps•3 minutes
- Glossary: Introduction to Artificial Intelligence (AI)•10 minutes
- Thanks from the Course Team•2 minutes
2 assignments•Total 36 minutes
- Course Graded Quiz: Introduction to Artificial Intelligence (AI)•30 minutes
- Practice Quiz: AI Concerns and Ethical Considerations•6 minutes
1 app item•Total 60 minutes
- Final Project: Transforming Organizational Functions with Generative AI•60 minutes
1 plugin•Total 15 minutes
- Activity: Responsible Use of AI at Work•15 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Machine Learning
- Status: PreviewO
O.P. Jindal Global University
Course
- Status: Free TrialU
University of Illinois Urbana-Champaign
Course
- Status: Free TrialI
Illinois Tech
Course
- Status: Free TrialS
SkillsBooster Academy
Course
Why people choose Coursera for their career
Learner reviews
- 5 stars
77.74%
- 4 stars
17.76%
- 3 stars
2.78%
- 2 stars
0.65%
- 1 star
1.04%
Showing 3 of 23046
Reviewed on Aug 27, 2025
Excellent, thorough, and well-made. You can tell that the creators of this course are not only enthused about AI, but they understand it so well that they can simplify it for the mass understanding
Reviewed on Jul 16, 2020
It was really an amazing introduction to Artificial Intelligence course with lot of discussions that matter a lot in this field for learning more and more applications of Artificial Intelligence.
Reviewed on Sep 11, 2023
I found this course very approachable and informative. My background is in psychology and I was able to follow along and complete the course. I now feel much more aware of the current state of AI.
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.