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⇱ Introduction to GenAI for Business Process Automation | Coursera


Introduction to GenAI for Business Process Automation

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Introduction to GenAI for Business Process Automation

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Gain insight into a topic and learn the fundamentals.
4.8

13 reviews

Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.8

13 reviews

Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify opportunities for AI-driven automation in business processes

  • Evaluate generative AI tools and platforms to determine the best fit for specific automation scenarios.

  • Develop hands-on experience in designing prompts to create effective automated workflows.

  • Gain expertise in practical application of generative AI tools to develop and implement automation solutions for real-world business processes.

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Assessments

17 assignments¹

AI Graded see disclaimer
Taught in English

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This course is part of the GenAI for Business Process Automation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

Generative AI is reshaping how modern businesses automate tasks and improve efficiency. This course will teach you how to design and implement AI-powered automations using practical, hands-on approaches. Whether you’re new to automation or looking to sharpen your skills, you’ll gain the foundational knowledge needed to identify automation opportunities and build simple AI-enabled workflows.

You’ll explore essential concepts such as prompt engineering, workflow analysis, and tool selection—key skills for anyone aiming to integrate generative AI into day-to-day operations. Through guided examples, you’ll learn how to translate business needs into clear prompts and design automation strategies that reduce manual effort and support productivity. No coding or prior AI experience is required. This course is suitable for professionals across industries who want to harness the power of AI in their teams or organizations. By the end of this course, you’ll be ready to apply what you’ve learned to real-world scenarios and take the first step toward smarter, faster, AI-assisted workflows. Enroll now to build your automation skills and future-proof your career.

This module provides an overview of the fundamental concepts of generative AI and its role in business process automation. You'll also learn about different types of AI-powered automation, understand their applications in various business contexts, and develop the ability to identify automation opportunities in business processes. This foundational knowledge will prepare you to work with specific tools and implement automation solutions in later modules.

What's included

8 videos5 readings4 assignments1 discussion prompt5 plugins

8 videosTotal 41 minutes
  • Welcome to AI Automation3 minutes
  • What is Generative AI?5 minutes
  • AI versus Traditional Automation7 minutes
  • Business Process Basics5 minutes
  • Text Automation with Generative AI6 minutes
  • Visual Automation Using AI5 minutes
  • Data Analysis Automation Using AI5 minutes
  • Application of AI Automation in Business Scenarios4 minutes
5 readingsTotal 16 minutes
  • Specialization Overview4 minutes
  • Course Overview1 minute
  • How to Succeed in This Course2 minutes
  • Helpful Tools and Resources4 minutes
  • Module Summary: Foundations of Generative AI and Automation5 minutes
4 assignmentsTotal 54 minutes
  • Graded Quiz: Foundations of Generative AI and Automation24 minutes
  • Practice Quiz: Understanding AI and Automation10 minutes
  • Practice Quiz: Types of AI-Powered Automation 10 minutes
  • Practice Quiz: Applications of AI10 minutes
1 discussion promptTotal 10 minutes
  • Your Automation Experience10 minutes
5 pluginsTotal 34 minutes
  • Reading: Key Terms in AI Automation5 minutes
  • Reading: Code and Development Automation Using AI7 minutes
  • Reading: How to Identify Automation Opportunities3 minutes
  • Reading: Business Use Cases for AI Automation4 minutes
  • Lab: Identify Automation Opportunities15 minutes

In this module, you will explore various generative AI tools and platforms commonly used for automation. You'll learn to evaluate different tools, understand their capabilities and limitations, and select the most appropriate solutions for specific automation needs. Through hands-on labs, you'll gain practical experience with popular AI platforms and understand how they can be integrated into business workflows.

What's included

4 videos1 reading4 assignments1 discussion prompt7 plugins

4 videosTotal 21 minutes
  • Introduction to AI Tools6 minutes
  • Overview of AI Platform Capabilities5 minutes
  • Applying AI Capabilities Effectively5 minutes
  • AI Tool Selection Criteria4 minutes
1 readingTotal 4 minutes
  • Module Summary: Tools and Platforms for Generative AI in Automation4 minutes
4 assignmentsTotal 54 minutes
  • Graded Quiz: Tools and Platforms for Generative AI in Automation24 minutes
  • Practice Quiz: Overview of Popular AI Tools for Automation10 minutes
  • Practice Quiz: Common AI Tool Capabilities10 minutes
  • Practice Quiz: Selecting the Right Tools for Your Automation Needs10 minutes
1 discussion promptTotal 10 minutes
  • Tool Selection Experience10 minutes
7 pluginsTotal 44 minutes
  • Reading: Features of Common Generative AI Tools7 minutes
  • Reading: Strengths and Limitations of Generative AI Tools5 minutes
  • Reading: AI Platform Capabilities Cheat Sheet4 minutes
  • Lab: AI Tool Essentials Practice10 minutes
  • Reading: Navigating Trade-Offs3 minutes
  • Reading: A Guide to Evaluating AI Tools5 minutes
  • Activity: Tool Selection Scenarios10 minutes

This module delves into the art and science of prompt engineering specifically for automation tasks. You'll explore how to craft effective prompts that generate consistent, reliable outputs for automation workflows. Through practical exercises, you'll develop skills in writing, testing, and refining prompts for various business automation scenarios.

What's included

8 videos1 reading4 assignments1 discussion prompt8 plugins

8 videosTotal 42 minutes
  • Prompt Basics6 minutes
  • Prompt Structure and Syntax5 minutes
  • Chain of Thought Prompting4 minutes
  • Role-Based Prompts6 minutes
  • Configuring AI Model Behavior7 minutes
  • Foundations of AI Workflows7 minutes
  • Managing an AI Workflow4 minutes
  • Designing an AI Workflow5 minutes
1 readingTotal 4 minutes
  • Module Summary: Prompt Engineering for Automation4 minutes
4 assignmentsTotal 54 minutes
  • Graded Quiz: Prompt Engineering for Automation24 minutes
  • Practice Quiz: Automation-Focused Prompting10 minutes
  • Practice Quiz: Advanced Techniques10 minutes
  • Practice Quiz: Mastering AI Workflows10 minutes
1 discussion promptTotal 10 minutes
  • Prompt Engineering Experience10 minutes
8 pluginsTotal 59 minutes
  • Reading: Prompt Components5 minutes
  • Reading: Context Setting3 minutes
  • Reading: Output Formatting5 minutes
  • Lab: Basic Prompt Writing10 minutes
  • Reading: Error Prevention6 minutes
  • Lab: Advanced Prompt Creation15 minutes
  • Reading: AI Workflow Best Practices5 minutes
  • Lab: Design an AI Workflow10 minutes

In this module, you will apply your knowledge to build complete automated processes using generative AI. You'll learn how to plan and implement automation sequences, effectively combining tools and prompts. Through hands-on projects, you'll gain practical experience in creating real-world automation solutions.

What's included

5 videos1 reading4 assignments6 plugins

5 videosTotal 25 minutes
  • Translating Workflows into AI-Powered Automations6 minutes
  • No-Code versus Code-Based Integration5 minutes
  • Building AI Integrations for Automation5 minutes
  • Implementing AI for Automation5 minutes
  • Running and validating automations4 minutes
1 readingTotal 6 minutes
  • Reading: Module Summary: Building Your First Automated Process6 minutes
4 assignmentsTotal 52 minutes
  • Graded Quiz: Building Your First Automated Process24 minutes
  • Practice Quiz : Planning for AI Automation8 minutes
  • Practice Quiz: AI Integration10 minutes
  • Practice Quiz: Implementation and Troubleshooting10 minutes
6 pluginsTotal 44 minutes
  • Reading: Process Mapping7 minutes
  • Reading: Mapping AI Capabilities to Process Steps7 minutes
  • Reading: Defining Requirements and Success Metrics3 minutes
  • Reading: Integration Best Practices5 minutes
  • Reading: Common Challenges and Troubleshooting7 minutes
  • Activity: Designing an AI Automated Process15 minutes

In this module, you will apply the knowledge gained in the course in a final project and a graded assessment. In the final assessment, you'll demonstrate your ability to create an automated workflow from start to finish. The module also wraps up the course learning and highlights key takeaways and next steps.

What's included

1 video2 readings1 assignment1 peer review2 plugins

1 videoTotal 4 minutes
  • Course Summary4 minutes
2 readingsTotal 4 minutes
  • Congratulations and Next Steps3 minutes
  • Thanks from the Course Team1 minute
1 assignmentTotal 60 minutes
  • Graded Quiz: Introduction to GenAI for Business Process Automation60 minutes
1 peer reviewTotal 30 minutes
  • Design and Build an Automated Workflow with Generative AI 30 minutes
2 pluginsTotal 70 minutes
  • Final Project: Design and Build an Automated Workflow with Generative AI60 minutes
  • Glossary: Introduction to GenAI for Business Process Automation10 minutes

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Showing 3 of 13

AA
·

Reviewed on Apr 19, 2026

Really good class to understand the mapping of a process to determining the opportunities to apply automation and AI in workflows. I would highly recommend.

SS
·

Reviewed on Oct 27, 2025

Each course in this 3 course specialization is excellent in providing a strong foundation in Business Process Optimization.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.