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URL: https://www.coursera.org/learn/introduction-to-hospitality-revenue-management

⇱ Introduction to Hospitality Revenue Management | Coursera

Introduction to Hospitality Revenue Management

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Introduction to Hospitality Revenue Management

2,009 already enrolled

Included with

Gain insight into a topic and learn the fundamentals.
4.4

12 reviews

Intermediate level

Recommended experience

3 hours to complete
Gain insight into a topic and learn the fundamentals.
4.4

12 reviews

Intermediate level

Recommended experience

3 hours to complete

What you'll learn

  • Data Analysis and Interpretation

    Strategic Thinking and Decision-Making

    Technology Utilisation

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English
Flexible schedule
Learn at your own pace

There are 3 modules in this course

This course is ideal for hospitality professionals, analysts and those interested in developing critical revenue management skills. Learn how to drive success in the competitive hospitality industry with effective revenue management strategies. This course provides a practical introduction to key concepts and techniques, including analysing performance indicators, evaluating market data, and optimising pricing using technology.

This module provides a comprehensive introduction to hotel revenue management, tracing its origins and exploring its core principles. You'll learn about the role of a revenue manager, key performance indicators (KPIs) like occupancy, ADR, and RevPAR, and the process of implementing effective revenue management strategies.

What's included

9 videos3 assignments

9 videos•Total 37 minutes
  • Introduction to Hospitality Revenue Management•1 minute
  • The Birth of Yield Management•3 minutes
  • Yield Management in the Hospitality Industry•2 minutes
  • The Role of a Revenue Manager •4 minutes
  • What is Hotel Revenue Management?•4 minutes
  • Foundational Principles of Revenue Management•5 minutes
  • Starting the Revenue Management Process•3 minutes
  • Occupancy, Average Daily Rate and Revenue Per Available Room•8 minutes
  • Total Hotel Revenue and GOP Per Available Room •6 minutes
3 assignments•Total 90 minutes
  • The History of Hotel Revenue Management•30 minutes
  • Foundations of Hotel Revenue Management•30 minutes
  • Hotel Revenue Management KPIs•30 minutes

This module focuses on analysing hotel performance within its competitive market. You'll learn how to define a competitive set, calculate key performance indicators like MPI, ARI, and RGI, and identify valuable sources of market data to benchmark your hotel's success and identify areas for improvement.

What's included

3 videos1 assignment

3 videos•Total 9 minutes
  • Defining a Competition Set•5 minutes
  • Calculating MPI, ARI, RGI•3 minutes
  • Sources of Market Performance Data •2 minutes
1 assignment•Total 30 minutes
  • Hotel Competition and Market Performance •30 minutes

This module explores the crucial role of technology in modern hotel revenue management. You'll learn how technology is used for data collection and analysis, gain insights into market intelligence tools, and discover how optimisation and loading technologies can enhance revenue strategies and drive successful outcomes.

What's included

3 videos1 assignment

3 videos•Total 8 minutes
  • Role of Technology in Hotel Data Collection and Analysis•3 minutes
  • Market Intelligence Related Technology•2 minutes
  • Optimisation and Loading Technologies•3 minutes
1 assignment•Total 30 minutes
  • Technology and Market Intelligence •30 minutes

Instructor

Dubai College of Tourism
21 Courses•21,378 learners

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