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URL: https://www.coursera.org/learn/master-sales-techniques-build-persuade-succeed

⇱ Master Sales Techniques: Build, Persuade, and Succeed | Coursera


Master Sales Techniques: Build, Persuade, and Succeed

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Master Sales Techniques: Build, Persuade, and Succeed

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Gain insight into a topic and learn the fundamentals.
8 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
8 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Demonstrate persuasive communication and interpret client body language.

  • Apply professional etiquette to manage objections and close deals.

  • Develop mindset, adaptability, and confidence for long-term client success.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Sales Foundations 101: Core Techniques for Success Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

By the end of this course, learners will be able to identify sales fundamentals, demonstrate persuasive communication skills, interpret body language, apply professional etiquette, manage objections effectively, and build long-term client relationships. Designed for entry-level sales representatives, this course blends theory and practice to provide a strong foundation in sales excellence.

Learners will explore how to combine the art and science of sales, master different modes of communication, and apply impactful expressions to captivate clients. The program emphasizes personal growth, time management, workplace adaptability, and the importance of sincerity and professionalism. Through structured modules and practical lessons, learners gain the confidence to engage clients, sustain attention, and close deals effectively. What makes this course unique is its holistic approachβ€”it not only focuses on client-facing techniques but also emphasizes self-investment, workplace culture, and mindset development. By mastering both technical skills and personal presence, learners will be equipped to thrive in real-world sales environments and stand out as trustworthy professionals.

This module introduces the fundamental principles of sales, blending art and science to build strong foundations. Learners will explore communication basics, understand different modes of interaction, and master impactful expressions to connect effectively with clients.

What's included

8 videos4 assignments

8 videosβ€’Total 47 minutes
  • Introduction to Salesβ€’2 minutes
  • Basic Facts on Sales Part 1β€’4 minutes
  • Basic Facts on Sales Part 2β€’5 minutes
  • Introduction to Communicationβ€’3 minutes
  • Different modes of Communicationsβ€’7 minutes
  • Communication Flowβ€’6 minutes
  • Effective way to Access Informationβ€’9 minutes
  • Expressionsβ€’10 minutes
4 assignmentsβ€’Total 60 minutes
  • Foundations of Sales Excellenceβ€’30 minutes
  • Sales Fundamentalsβ€’10 minutes
  • Mastering Communication Basicsβ€’10 minutes
  • Expressing with Impactβ€’10 minutes

This module focuses on persuasion, body language, and professional etiquette, equipping learners with techniques to engage clients, handle conversations, manage objections, and maintain credibility in every interaction.

What's included

11 videos4 assignments

11 videosβ€’Total 106 minutes
  • Body Language Signsβ€’7 minutes
  • Understanding Body Language for Benefitsβ€’12 minutes
  • Captivation Getting Attentionβ€’9 minutes
  • Captivation Getting Attention Continuesβ€’10 minutes
  • Conversationβ€’9 minutes
  • Conversation and Positioningβ€’9 minutes
  • Convincing and Argument Managementβ€’13 minutes
  • Closureβ€’13 minutes
  • Etiquettesβ€’11 minutes
  • Etiquettes Default and basic mannersβ€’11 minutes
  • Introduction to Sales Basicsβ€’2 minutes
4 assignmentsβ€’Total 60 minutes
  • Persuasion & Professional Presenceβ€’30 minutes
  • Power of Body Language & Captivationβ€’10 minutes
  • Conversation & Convincing Skillsβ€’10 minutes
  • Professional Etiquette & Sales Basicsβ€’10 minutes

This module develops the salesperson’s mindset, workplace adaptability, and client management skills. Learners will focus on personal growth, time management, workplace dynamics, and building long-term client relationships.

What's included

16 videos5 assignments

16 videosβ€’Total 77 minutes
  • YOU Investing in Oneself its Know How'sβ€’5 minutes
  • YOU Sound Body and Sound Mindβ€’4 minutes
  • Prioritizing and Time Managementβ€’2 minutes
  • YOU The Diary Conceptsβ€’2 minutes
  • Attitude Work Hard and Party Harderβ€’3 minutes
  • Be Sincere NOT Seriousβ€’7 minutes
  • Workplaceβ€’6 minutes
  • Blending at Workplaceβ€’5 minutes
  • Roads and Callsβ€’2 minutes
  • Calls Clients Visitβ€’7 minutes
  • DOs and DONTs during Clients Visitsβ€’2 minutes
  • Selling Vs Tellingβ€’8 minutes
  • Call Closureβ€’7 minutes
  • Clientsβ€’9 minutes
  • Goof and Gain with Clientsβ€’4 minutes
  • Conclusionβ€’5 minutes
5 assignmentsβ€’Total 70 minutes
  • The Winning Sales Mindset & Client Successβ€’30 minutes
  • Developing the Salesperson Withinβ€’10 minutes
  • Attitude & Workplace Dynamicsβ€’10 minutes
  • Sales on the Moveβ€’10 minutes
  • Mastering Client Relationshipsβ€’10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

EDUCBA
1,663 Coursesβ€’338,914 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,