Matrix Your Discounts
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Matrix Your Discounts
This course is part of Deal Negotiation, Pricing Strategy & Stakeholder Mapping Specialization
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What you'll learn
Build a weighted decision matrix to evaluate discount options based on margin impact, deal term, and competitive pressure
Compare and analyze multiple discount scenarios systematically to move beyond gut-feel decisions in complex B2B deals
Apply a repeatable framework for making consistent, defensible discount decisions that withstand stakeholder scrutiny
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April 2026
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There are 2 modules in this course
Matrix Your Discounts is an intermediate-to-advanced course designed for sales professionals who already manage B2B deals and have hands-on experience with pricing, discounting, and internal approval workflows. In complex, multi-year deals, discount decisions often rely on instinct or pressure from stakeholders. This course helps you move beyond gut feel by introducing a structured approach to evaluating discount options. You will learn to build and apply a weighted decision matrix that evaluates discounts based on factors such as margin impact, deal term, and competitive pressure. Through short videos, applied readings, coach dialogues, hands-on Excel activities, and scenario-based assessments, you will practice using this framework to compare options, interpret results, and refine your approach when customer outcomes differ from expectations. By the end of the course, you will have a repeatable method for making clearer, more consistent, and defensible discount decisions in real B2B sales situations.
In this module, you move from intuition-based discounting to structured decision-making by building and applying a weighted decision matrix. You will define deal criteria, assign meaningful weights, score multiple discount scenarios in Excel, and select a recommended option based on documented tradeoffs that you can clearly explain and defend.
What's included
2 videos2 readings2 assignments
2 videosβ’Total 8 minutes
- Welcome & Course Introductionβ’3 minutes
- Scoring Discount Scenarios in Excelβ’4 minutes
2 readingsβ’Total 10 minutes
- From Gut Feel to Framework: Discount Decisions Explainedβ’5 minutes
- HOL Walkthrough: Build Your Discount Decision Matrix β’5 minutes
2 assignmentsβ’Total 25 minutes
- Hands-on Learning: Build Your Discount Decision Matrixβ’15 minutes
- Applying Weighted Decision Matrices in Salesβ’10 minutes
In this module, you analyze what happens when a customer chooses a different option than the matrix predicts. You will compare outcomes to assumptions, adjust weights to reflect customer priorities, and practice refining the matrix responsibly-treating deal outcomes as feedback to improve future discount decisions rather than as failures.
What's included
2 videos2 readings2 assignments
2 videosβ’Total 5 minutes
- Adjusting Weights After the Client Chooses Option Bβ’3 minutes
- Course Completion and Next Stepsβ’2 minutes
2 readingsβ’Total 10 minutes
- Using Deal Outcomes to Improve Future Decisionsβ’5 minutes
- HOL Walkthrough: Match the Style β’5 minutes
2 assignmentsβ’Total 30 minutes
- Hands-on Learning: Refine the Matrix After Customer Selectionβ’10 minutes
- Graded Assessment: Discount Strategy Decision Matrix Analysis. β’20 minutes
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