VOOZH about

URL: https://www.coursera.org/learn/matrix-your-discounts

⇱ Matrix Your Discounts | Coursera


Matrix Your Discounts

Ends soon! Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Build a weighted decision matrix to evaluate discount options based on margin impact, deal term, and competitive pressure

  • Compare and analyze multiple discount scenarios systematically to move beyond gut-feel decisions in complex B2B deals

  • Apply a repeatable framework for making consistent, defensible discount decisions that withstand stakeholder scrutiny

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

April 2026

Assessments

4 assignmentsΒΉ

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Deal Negotiation, Pricing Strategy & Stakeholder Mapping Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Matrix Your Discounts is an intermediate-to-advanced course designed for sales professionals who already manage B2B deals and have hands-on experience with pricing, discounting, and internal approval workflows. In complex, multi-year deals, discount decisions often rely on instinct or pressure from stakeholders. This course helps you move beyond gut feel by introducing a structured approach to evaluating discount options. You will learn to build and apply a weighted decision matrix that evaluates discounts based on factors such as margin impact, deal term, and competitive pressure. Through short videos, applied readings, coach dialogues, hands-on Excel activities, and scenario-based assessments, you will practice using this framework to compare options, interpret results, and refine your approach when customer outcomes differ from expectations. By the end of the course, you will have a repeatable method for making clearer, more consistent, and defensible discount decisions in real B2B sales situations.

In this module, you move from intuition-based discounting to structured decision-making by building and applying a weighted decision matrix. You will define deal criteria, assign meaningful weights, score multiple discount scenarios in Excel, and select a recommended option based on documented tradeoffs that you can clearly explain and defend.

What's included

2 videos2 readings2 assignments

2 videosβ€’Total 8 minutes
  • Welcome & Course Introductionβ€’3 minutes
  • Scoring Discount Scenarios in Excelβ€’4 minutes
2 readingsβ€’Total 10 minutes
  • From Gut Feel to Framework: Discount Decisions Explainedβ€’5 minutes
  • HOL Walkthrough: Build Your Discount Decision Matrix β€’5 minutes
2 assignmentsβ€’Total 25 minutes
  • Hands-on Learning: Build Your Discount Decision Matrixβ€’15 minutes
  • Applying Weighted Decision Matrices in Salesβ€’10 minutes

In this module, you analyze what happens when a customer chooses a different option than the matrix predicts. You will compare outcomes to assumptions, adjust weights to reflect customer priorities, and practice refining the matrix responsibly-treating deal outcomes as feedback to improve future discount decisions rather than as failures.

What's included

2 videos2 readings2 assignments

2 videosβ€’Total 5 minutes
  • Adjusting Weights After the Client Chooses Option Bβ€’3 minutes
  • Course Completion and Next Stepsβ€’2 minutes
2 readingsβ€’Total 10 minutes
  • Using Deal Outcomes to Improve Future Decisionsβ€’5 minutes
  • HOL Walkthrough: Match the Style β€’5 minutes
2 assignmentsβ€’Total 30 minutes
  • Hands-on Learning: Refine the Matrix After Customer Selectionβ€’10 minutes
  • Graded Assessment: Discount Strategy Decision Matrix Analysis. β€’20 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Explore more from Business Strategy

Why people choose Coursera for their career

πŸ‘ Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
πŸ‘ Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
πŸ‘ Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
πŸ‘ Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

ΒΉ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.