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Meeting Investors' Goals

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Meeting Investors' Goals

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Gain insight into a topic and learn the fundamentals.
4.8

1,826 reviews

9 hours to complete
Flexible schedule
Learn at your own pace
94%
Most learners liked this course

Gain insight into a topic and learn the fundamentals.
4.8

1,826 reviews

9 hours to complete
Flexible schedule
Learn at your own pace
94%
Most learners liked this course

Build your subject-matter expertise

This course is part of the Investment Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

In this course, you will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can be at the market level.

You will first explore the different biases that we, as humans, are subjected to when facing investment decisions and how they may impact the outcomes of these decisions. Moreover, you will see how emotions and ethical concerns such as honesty and trust influence market participants. When they are considered as a group rather than individually, you will discover how rationality and irrationality can drive asset prices to and away from their fair value. Finally, you will be presented with different portfolio construction methodologies and investment styles that make up the landscape of today's portfolio management industry. At key points throughout the course, you will benefit from the practical knowledge of experts from our corporate partner, UBS, in how to build and manage clients' portfolios.

In this introductory week, we will start by illustrating how emotions can hinder sensible investment decisions. You will then have the opportunity to check if you master the concepts of the first course that are important for this second course. Finally, we will lay the ground for next week’s content by looking at rational decision making.

What's included

7 videos2 readings3 assignments1 discussion prompt

7 videosβ€’Total 36 minutes
  • Why you should choose this courseβ€’2 minutes
  • An example: buying is easy, but when is it a good time to sell? - Buyingβ€’8 minutes
  • An example: buying is easy, but when is it a good time to sell? - Holdingβ€’3 minutes
  • An example: buying is easy, but when is it a good time to sell? - Sellingβ€’10 minutes
  • The key things you need to know to define your investment profile - UBS guest speakerβ€’4 minutes
  • What you will learn in this Moduleβ€’1 minute
  • Rational decision makingβ€’7 minutes
2 readingsβ€’Total 15 minutes
  • Course syllabusβ€’5 minutes
  • Glossaryβ€’10 minutes
3 assignmentsβ€’Total 22 minutes
  • Practice quiz on the relevant content of Course 1 (Understanding Financial Markets)β€’10 minutes
  • Guess 2/3 of the averageβ€’2 minutes
  • Graded quiz on the content of Week 1β€’10 minutes
1 discussion promptβ€’Total 10 minutes
  • What about you?β€’10 minutes

The focus of this second week is on you, the investor: what are the reasons you participate in financial markets? How do you make investment decisions? What can go wrong in your decision process and what are the consequences? What can you do about it? To answer these questions, we will talk about cognitive biases, emotions and moral values and their respective link with investment decisions.

What's included

15 videos1 assignment1 peer review1 discussion prompt

15 videosβ€’Total 83 minutes
  • How our brain may misinterpret informationβ€’5 minutes
  • The basic steps in investmentβ€’2 minutes
  • Biases when choosing which assets to look atβ€’3 minutes
  • Biases when processing financial informationβ€’5 minutes
  • Biases when rebalancing you portfolioβ€’5 minutes
  • Biases when evaluating performanceβ€’3 minutes
  • Wrap upβ€’3 minutes
  • How our emotions impact our investment decisionsβ€’5 minutes
  • Why we tradeβ€’6 minutes
  • What can we learn from this?β€’10 minutes
  • The role of media in financial marketsβ€’11 minutes
  • Honesty and trust in investment decision making - Study designβ€’10 minutes
  • Honesty and trust in investment decision making - Study resultsβ€’6 minutes
  • Impact Investing - UBS guest speakerβ€’5 minutes
  • Are emotions always a bad thing in investing?β€’5 minutes
1 assignmentβ€’Total 10 minutes
  • Graded quiz on the content of Week 2β€’10 minutes
1 peer reviewβ€’Total 40 minutes
  • Cognitive biasesβ€’40 minutes
1 discussion promptβ€’Total 10 minutes
  • How would you enforce trust?β€’10 minutes

In this third week, we will have a look at investors’ behavior as a group. How does it impact asset prices? How do these prices reflect available information? What does it imply for the profitability of some trading strategies? What can go wrong in this price formation process and how can (and did) it cause financial bubbles and crises? This week also features as special guest: Prof. Jean-Pierre Danthine, former vice-chairman of the Swiss National Bank, who will offer insights into some of these issues.

What's included

18 videos2 assignments1 discussion prompt

18 videosβ€’Total 138 minutes
  • What you will learn in this Moduleβ€’1 minute
  • Defining market efficiencyβ€’6 minutes
  • Testing for the efficient market hypothesis: Weak formβ€’7 minutes
  • Testing for the efficient market hypothesis: Semi strong formβ€’6 minutes
  • Testing for the efficient market hypothesis: Strong formβ€’4 minutes
  • Overview of different origins of financial crisesβ€’4 minutes
  • A first example for the development and fallout of a real crisis: the VW scandalβ€’5 minutes
  • A second example for the development and fallout of a real crisis: oil shocks - 1970sβ€’8 minutes
  • A second example for the development and fallout of a real crisis: oil shocks - 2000sβ€’6 minutes
  • A first example of an anticipation crisis: 1987 - The "Fed Model"β€’9 minutes
  • A first example of an anticipation crisis: 1987 - The crashβ€’9 minutes
  • A second example of an anticipation crisis: 2000β€’10 minutes
  • The perfect storm: the global financial crisis - Global imbalancesβ€’10 minutes
  • The perfect storm: the global financial crisis - Policy errorsβ€’9 minutes
  • The perfect storm: the global financial crisis - Lax regulationβ€’7 minutes
  • How do central banks deal with the issue of financial (in)stability? - Course 1 recapβ€’11 minutes
  • How do central banks deal with the issue of financial (in)stability? - Asset pricesβ€’9 minutes
  • An interview with Prof. Jean-Pierre Danthineβ€’16 minutes
2 assignmentsβ€’Total 20 minutes
  • Graded quiz on market efficiencyβ€’10 minutes
  • Graded quiz on the origins of financial bubbles and crisesβ€’10 minutes
1 discussion promptβ€’Total 10 minutes
  • Do you think markets are efficient?β€’10 minutes

In this final week, we will look at two main portfolio construction methodologies: top-down and bottom-up. We will see how they differ but also how they can be combined. In the second lesson, we will review some important investment styles that are commonly used in the portfolio management industry. In this final lesson, you will also be given the opportunity to experiment with different trading strategies and compare your results with fellow learners.

What's included

11 videos2 assignments2 discussion prompts

11 videosβ€’Total 87 minutes
  • What you will learn in this Moduleβ€’5 minutes
  • Building a portfolio the top-down way – Definitionβ€’9 minutes
  • Building a portfolio the top-down way – Useβ€’8 minutes
  • Building a portfolio the top-down way – Importanceβ€’6 minutes
  • Portfolio construction via bottom-up - UBS guest speakerβ€’8 minutes
  • Value versus growthβ€’13 minutes
  • Fundamental or quantitative driven style? - UBS guest speakerβ€’4 minutes
  • Contrarian versus momentum - Momentumβ€’11 minutes
  • Contrarian versus momentum - Contrarianβ€’8 minutes
  • Core & satelliteβ€’12 minutes
  • Thematic investing - UBS guest speakerβ€’3 minutes
2 assignmentsβ€’Total 20 minutes
  • Graded quiz on portfolio constructionβ€’10 minutes
  • Graded quiz on investment stylesβ€’10 minutes
2 discussion promptsβ€’Total 25 minutes
  • Give it a try: Momentumβ€’15 minutes
  • Give it a try: Contrarianβ€’10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Instructor ratings
4.9 (174 ratings)
University of Geneva
4 Coursesβ€’253,866 learners

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Showing 3 of 1826

PM
Β·

Reviewed on Oct 17, 2020

Truly remarkable course. In-depth teaching of different investment portfolio styles, constructions, approaches, etc. Absolutely recommended and look forward to progressing in this specialization!

AD
Β·

Reviewed on Jul 15, 2017

this is a very good course. I couldn't have learnt much anywhere else. The practical examples and assignment help you get a grip on how to apply your skills to the real world.

LW
Β·

Reviewed on Mar 7, 2019

My only complaint was the assignment requiring evaluation by other students as this made the asynchronous nature of the course more synchronous and dependent on others.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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