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⇱ Modern Retail Management and E-Commerce | Coursera


Modern Retail Management and E-Commerce

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Modern Retail Management and E-Commerce

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Gain insight into a topic and learn the fundamentals.
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Analyze retail formats, operations, and business models in traditional and digital retail.

  • Apply pricing, merchandising, and inventory management strategies to improve retail performance.

  • Evaluate e-commerce trends, customer behavior, and retail growth opportunities effectively.

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Recently updated!

June 2026

Assessments

36 assignments

Taught in English

There are 9 modules in this course

Master the principles, strategies, and operational practices that drive success in modern retail businesses. This comprehensive course provides a practical understanding of retail management, covering everything from retail formats and merchandising to inventory control, pricing strategies, digital commerce, and business growth.

The course begins with the foundations of retail, helping learners understand how retail has evolved, the differences between organized and unorganized retail, and the various formats used by retailers to serve customers effectively. Learners will gain insights into the structure and dynamics of the retail industry. As the course progresses, learners explore retail business models, discount strategies, e-commerce systems, omnichannel retailing, and global retail expansion. The course highlights how retailers adapt to changing customer expectations and leverage digital technologies to remain competitive. Key operational topics include merchandising, inventory management, SKU planning, assortment strategies, and supply chain management. Learners will understand how retailers optimize product availability, improve customer satisfaction, and maximize operational efficiency. The course also focuses on pricing and profitability, covering pricing strategies, financial performance metrics, ROI analysis, and retail decision-making frameworks. Learners will gain practical knowledge to improve margins and business performance. Advanced modules examine store design, sourcing strategies, promotions, customer experience optimization, retail analytics, and emerging industry trends. Learners will also develop strategic thinking skills required to scale retail operations and compete effectively in dynamic markets. By the end of this course, learners will be able to analyze retail operations, implement merchandising and pricing strategies, optimize inventory and store performance, and develop effective retail business plans that support sustainable growth in both physical and digital retail environments.

Understand core retail concepts, organized vs unorganized retail, and evolution of retail formats.

What's included

9 videos4 assignments

9 videosβ€’Total 44 minutes
  • Introduction to Retail Managementβ€’7 minutes
  • What is Retailβ€’3 minutes
  • Unorganised Retailβ€’7 minutes
  • Unorganised Retail Continueβ€’4 minutes
  • Organised Retailβ€’2 minutes
  • Dept Stores to Speciality Storesβ€’7 minutes
  • Dept Stores to Speciality Stores Continueβ€’5 minutes
  • Drug Storesβ€’4 minutes
  • Value Storesβ€’5 minutes
4 assignmentsβ€’Total 60 minutes
  • Understanding Retail Basicsβ€’10 minutes
  • Traditional Retail Landscapeβ€’10 minutes
  • Evolution of Retail Formatsβ€’10 minutes
  • Foundations of Retailβ€’30 minutes

Explore retail formats, discount strategies, and e-commerce business models.

What's included

9 videos4 assignments

9 videosβ€’Total 68 minutes
  • Factory Outletsβ€’6 minutes
  • Extreme Discount Storesβ€’10 minutes
  • Exclusive Brand Storesβ€’8 minutes
  • CSD and CPSβ€’10 minutes
  • Ecommersβ€’7 minutes
  • Ecommers Operationsβ€’5 minutes
  • No Upfront Costsβ€’8 minutes
  • Additional Sales Channelβ€’10 minutes
  • Veriable Cost Structureβ€’5 minutes
4 assignmentsβ€’Total 60 minutes
  • Discount & Brand Retailingβ€’10 minutes
  • Specialized Retail Channelsβ€’10 minutes
  • E-commerce Advantagesβ€’10 minutes
  • Retail Formats & Business Models β€’30 minutes

Analyze e-commerce systems, policies, hybrid models, and B2B/global expansion.

What's included

9 videos4 assignments

9 videosβ€’Total 74 minutes
  • Robust Payment Systemsβ€’11 minutes
  • Erase of Useβ€’7 minutes
  • Erase of Use Continueβ€’9 minutes
  • General Policiesβ€’4 minutes
  • Clicks and Blicksβ€’7 minutes
  • B2B Marketingβ€’13 minutes
  • B2B Marketing Stepsβ€’8 minutes
  • International Marketingβ€’9 minutes
  • International Marketing Continueβ€’7 minutes
4 assignmentsβ€’Total 60 minutes
  • Online Retail Systemsβ€’10 minutes
  • Retail Policies & Hybrid Modelsβ€’10 minutes
  • B2B & Global Expansionβ€’10 minutes
  • Digital Retail & Policies β€’30 minutes

Learn retail marketing, merchandising techniques, and sales-driven strategies.

What's included

9 videos4 assignments

9 videosβ€’Total 70 minutes
  • More on International Marketingβ€’5 minutes
  • Retail Marketingβ€’6 minutes
  • Locationβ€’8 minutes
  • Intro to Merchandisingβ€’12 minutes
  • Core and Seasonal Rangeβ€’9 minutes
  • Discounted Range for Sale Seasonβ€’10 minutes
  • Visual Merchandisingβ€’4 minutes
  • EOSSβ€’5 minutes
  • Sales Termβ€’11 minutes
4 assignmentsβ€’Total 60 minutes
  • Global & Retail Marketingβ€’10 minutes
  • Merchandising Foundationsβ€’10 minutes
  • Visual Merchandising & Sales Eventsβ€’10 minutes
  • Retail Marketing & Merchandising β€’30 minutes

Understand inventory control, SKU tracking, and product assortment strategies.

What's included

9 videos4 assignments

9 videosβ€’Total 73 minutes
  • Budget and Achievementβ€’13 minutes
  • Opening stock and Closing Stockβ€’7 minutes
  • Key Jargonsβ€’3 minutes
  • Category Managementβ€’5 minutes
  • Stock Keep Unitβ€’11 minutes
  • Stock Keep Unit Continueβ€’9 minutes
  • Product Lineβ€’8 minutes
  • Product Line Continueβ€’6 minutes
  • Product Assortmentβ€’11 minutes
4 assignmentsβ€’Total 60 minutes
  • Sales Planning & Inventory Basicsβ€’10 minutes
  • Category & SKU Managementβ€’10 minutes
  • Product Strategyβ€’10 minutes
  • Retail Finance & Inventory β€’30 minutes

Apply pricing strategies, ROI analysis, and financial performance metrics.

What's included

9 videos4 assignments

9 videosβ€’Total 85 minutes
  • Assortment Mixβ€’10 minutes
  • Scrambled Assortmentβ€’9 minutes
  • Retail Pricingβ€’5 minutes
  • Retail Pricing Continueβ€’12 minutes
  • RoIβ€’9 minutes
  • RoI Investment Capitalβ€’12 minutes
  • ROI Revenue vs Expenditureβ€’11 minutes
  • GSTβ€’3 minutes
  • Barcoding-EANβ€’14 minutes
4 assignmentsβ€’Total 60 minutes
  • Assortment & Pricing Strategyβ€’10 minutes
  • Advanced Pricing & ROIβ€’10 minutes
  • Financial Performance Metricsβ€’10 minutes
  • Pricing & Profitability β€’30 minutes

Examine sourcing, store layout, operations, and in-store experience optimization.

What's included

9 videos4 assignments

9 videosβ€’Total 86 minutes
  • Procurement and Sourcingβ€’9 minutes
  • Procurement and Sourcing Continueβ€’9 minutes
  • Intro to Store Layoutβ€’10 minutes
  • Store Layout Continueβ€’8 minutes
  • More on Store Layoutβ€’8 minutes
  • Store Essentialsβ€’10 minutes
  • In-Store Experienceβ€’12 minutes
  • Store Operationsβ€’11 minutes
  • In Store Promotionβ€’9 minutes
4 assignmentsβ€’Total 60 minutes
  • Procurement & Sourcingβ€’10 minutes
  • Store Layout Planningβ€’10 minutes
  • In-Store Experienceβ€’10 minutes
  • Supply Chain & Store Design β€’30 minutes

Explore promotions, digital strategy, and evolving retail landscape trends.

What's included

9 videos4 assignments

9 videosβ€’Total 88 minutes
  • Outdoor Promotionβ€’13 minutes
  • Intro to Global Retail Industry Trendsβ€’9 minutes
  • Global Retail Landscapeβ€’10 minutes
  • Merger and Acquisitionβ€’11 minutes
  • Digital Strategyβ€’10 minutes
  • Offers and Discountsβ€’8 minutes
  • Fresh Fruit Businessβ€’11 minutes
  • Challenging and Changing Retail Landscapeβ€’5 minutes
  • Leading Retailers Overviewβ€’11 minutes
4 assignmentsβ€’Total 60 minutes
  • Marketing Promotionsβ€’10 minutes
  • Industry Dynamicsβ€’10 minutes
  • Emerging Retail Modelsβ€’10 minutes
  • Promotions & Retail Trendsβ€’30 minutes

Develop strategic thinking, analyze global trends, and scale retail businesses.

What's included

10 videos4 assignments

10 videosβ€’Total 87 minutes
  • Retail Giants Strategiesβ€’8 minutes
  • Global Retail Leadersβ€’7 minutes
  • Retail Case Studiesβ€’7 minutes
  • Lessons from Top Retailersβ€’9 minutes
  • Indian Retail Industry Trendsβ€’11 minutes
  • Indian Retail Industry Trends Continueβ€’9 minutes
  • Retail Success Factorsβ€’8 minutes
  • Strategy & Executionβ€’9 minutes
  • Customer-Centric Retailβ€’11 minutes
  • Scaling Retail Successβ€’8 minutes
4 assignmentsβ€’Total 60 minutes
  • Learning from Leadersβ€’10 minutes
  • Indian Retail Insightsβ€’10 minutes
  • Achieving Retail Successβ€’10 minutes
  • Retail Strategy & Success β€’30 minutes

Instructor

EDUCBA
1,591 Coursesβ€’326,930 learners

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