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URL: https://www.coursera.org/learn/on-page-seo

⇱ On-Page SEO | Coursera


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On-Page SEO

This course is part of multiple programs.

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Gain insight into a topic and learn the fundamentals.
4 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4 hours to complete
Flexible schedule
Learn at your own pace

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Shareable certificate

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Recently updated!

January 2026

Assessments

1 assignment

Taught in English

Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 8 modules in this course

Get the tools and tactics to have near-perfect on-page SEO copywriting and organization for your website in 1 day.

I'll show you how to create pages that have ideal on-page SEO. If your pages are content pages like articles, blog posts, or sales pages for products, I'll show you how to create them so that: Your page is the most attractive one on the Google search result page and gets a high clickthrough percentage from search results Your page is optimized for both: SEO keywords AND your website visitors so that they engage with your content and buy from your sales pages If you are new to on-page SEO, this course will clear up confusion about which tools to use and what to write on your website and where. SEO is often made into something extremely complex, but the truth is that it can be very simple. Your on-page SEO must target the right keywords using correct ways, and I walk you through that in this course by sharing my screen and showing exactly what I do. Once you correctly implement your on-page SEO, it is something you can set and forget, which will free up your time to begin working on the next steps in the SEO process like your off-page SEO which includes domain authority building, link-building and getting your website to rank better. INSTRUCTOR BACKGROUND I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide, helping them create 6- and 7-figure businesses in the process, and I would love to help you. I am an expert growth marketer, and I create winning marketing strategies for my clients on a daily basis. Now it is your turn to benefit from my marketing strategies to grow your business and fulfill your dreams. BONUSES INCLUDED * Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable * Personal invitation to my Facebook community after you complete the course * My list of 50 business-success skills when you complete the course RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. NEW: SEO COPYWRITING FOR ARTICLE WRITING Some students have been asking for examples of SEO article writing and I recently added an example SEO article. The example is a typical article I get from a copywriter and I walk you through every common and important element of SEO article copywriting so you can do it as a freelancer for clients. SEO ARTICLE WRITING FOR FREELANCERS If you are an SEO freelancer and you want to know exactly how to write your articles and how to deliver them to clients, there are tutorials that walk you through every part of SEO article writing starting from the title to different elements like image SEO, article length, and much more. HOW SEO COPYWRITING IS DIFFERENT THAN SALES COPYWRITING The term "copywriting" is used in different contexts. There is a specific field of sales copywriting which focuses on writing that sells. We cover some sales copywriting in this course. On the other hand, there is SEO copywriting which is the kind of copywriting you would do if you were writing a blog post for SEO. SEO copywriting is the primary focus of this course. SEMRUSH TOOL The course goes over a number of SEO tools including SEMRush. Some of these tools require you to enter your contact and email information. You don't have to use those tools if you are not comfortable giving out that information. Also, SEMRush is a paid tool, but it does offer a free trial. CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE    When you complete 100% of the videos in this on page SEO course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your on page SEO marketing expertise, and that you have completed a certain number of hours of on page SEO. Invest in your future. Enroll now and start growing your business.

What's included

2 videos

2 videosβ€’Total 6 minutes
  • On-page SEO course introductionβ€’3 minutes
  • Example of a structure of a website designed for SEOβ€’3 minutes

What's included

10 videos

10 videosβ€’Total 44 minutes
  • Introduction to on-page SEOβ€’6 minutes
  • How to set the SEO title and description meta tags for any pageβ€’3 minutes
  • WordPress Yoast plugin for on-page SEOβ€’11 minutes
  • Shopify title and description for Ecommerce SEO copywritingβ€’8 minutes
  • Featured snippets and rich snippets to enhance SERP clickthrough rateβ€’6 minutes
  • Meta tag writing exerciseβ€’1 minute
  • Meta tag writing exercise - answerβ€’2 minutes
  • Second meta title exercise with a music websiteβ€’2 minutes
  • Second meta tag exerciseβ€’2 minutes
  • Second meta title exercise with a music website - answerβ€’3 minutes

What's included

19 videos

19 videosβ€’Total 89 minutes
  • Cornerstone content to help you rank higher in SEOβ€’4 minutes
  • The skyscraper method to build the best on-page SEO contentβ€’2 minutes
  • Google EAT and YMYL - quality content according to Googleβ€’5 minutes
  • Correct use of H1 and H2 tagsβ€’4 minutes
  • Change in Google use of meta tagsβ€’6 minutes
  • Title tooltip tagβ€’6 minutes
  • Image ALT tag for SEOβ€’2 minutes
  • No-follow vs. follow linksβ€’5 minutes
  • On page link attributes like nofollow, UGC, and sponsoredβ€’4 minutes
  • How to interlink your website's pages for SEO boostβ€’9 minutes
  • Advanced on-page interlinking strategy to boost your SEOβ€’8 minutes
  • Creating a link to itself in HTML to boost your on-page SEOβ€’4 minutes
  • Creative way to use nofollow on different pages in on-page SEOβ€’4 minutes
  • Linking out for SEOβ€’3 minutes
  • How long should each blog post or page be?β€’3 minutes
  • Page keyword density checkerβ€’7 minutes
  • Content freshness to rank higherβ€’6 minutes
  • Few more strategies for content freshnessβ€’2 minutes
  • Rank higher and boost sales through lowering your bounce rateβ€’4 minutes

What's included

8 videos

8 videosβ€’Total 33 minutes
  • Section introduction - Artificial Intelligence tool for on-page SEOβ€’2 minutes
  • Beginning to use the On-Page AI toolβ€’7 minutes
  • Word recommendations and related wordsβ€’7 minutes
  • Over-optimization and keyword stuffing protectionβ€’5 minutes
  • Fitting into Google categories (a little known but important topic)β€’2 minutes
  • Competitor analysis for on-page SEOβ€’4 minutes
  • Content suggestions and swipe contentβ€’3 minutes
  • Topic authority questions & generating SEO content with Artificial Intelligenceβ€’4 minutes

What's included

4 videos

4 videosβ€’Total 20 minutes
  • On-page experimentβ€’5 minutes
  • Experiment update in August, 2 months laterβ€’9 minutes
  • What I do to my pages to make them rank higherβ€’5 minutes
  • Big spike just a few days laterβ€’1 minute

What's included

2 videos

2 videosβ€’Total 8 minutes
  • If you are doing SEO article writing for a clientβ€’6 minutes
  • How to begin using Google Docs for SEO article writing if you don't use it yetβ€’2 minutes

What's included

8 videos

8 videosβ€’Total 24 minutes
  • Introducing on-page SEO copywriting and combining it with sales copywritingβ€’2 minutes
  • CHECKLIST: Sales page conversion checklist to boost sales in addition to SEOβ€’5 minutes
  • EXAMPLE sales page that balances SEO copywriting and conversion optimizationβ€’3 minutes
  • Writing enticing meta tags to increase Google search result page clickthroughβ€’8 minutes
  • Exercise for boosting conversionβ€’1 minute
  • Exercise for boosting conversion - answerβ€’2 minutes
  • On-page SEO meta title exercise building from a previous exerciseβ€’1 minute
  • On-page SEO Exercise for boosting conversion - answerβ€’3 minutes

What's included

3 videos1 assignment

3 videosβ€’Total 15 minutes
  • Google Panda penalty for thin content - be careful not to trigger thisβ€’3 minutes
  • Artificial Intelligence detector tools, and how to avoid SEO AI detectionβ€’7 minutes
  • Google forming the policy for AI-generated contentβ€’4 minutes
1 assignmentβ€’Total 30 minutes
  • Course testβ€’30 minutes

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Instructor

Alex Genadinik
117 Coursesβ€’31,371 learners

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