Updated in May 2025.

This course now features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Master the art of cold calling and prospecting with this comprehensive course designed to elevate your sales techniques. Gain actionable insights into setting appointments, overcoming objections, and crafting authentic, engaging sales scripts. This course equips you with the tools to convert calls into opportunities, build stronger relationships, and achieve measurable results. Your journey begins with foundational strategies for pre-call planning, including objective setting and developing a calling framework. Progress through techniques to confidently approach gatekeepers, handle objections and deliver compelling voicemails. From identifying decision-makers to securing appointments, each module provides practical tips and examples to sharpen your skills. Later, dive into advanced techniques like uncovering client needs, mastering social selling, and avoiding common prospecting pitfalls. Learn to maintain a full pipeline, foster trust without over-contacting, and successfully navigate follow-up calls. The course emphasizes creating a seamless, confident sales process tailored to different scenarios. This course is ideal for sales professionals, entrepreneurs, and anyone involved in client acquisition. Whether you're a beginner or seeking to refine your skills, no prior experience is needed—just a willingness to learn and practice.