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Data Storytelling - From Insight to Impact

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Data Storytelling - From Insight to Impact

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

9 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

9 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Master presentation techniques to deliver insights with confidence.

  • Design clear and impactful data visualizations for effective storytelling.

  • Use neuroscience principles to enhance audience engagement and decision-making.

  • Apply storytelling frameworks to transform data into compelling narratives.

Details to know

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Assessments

13 assignments

Taught in English

There are 14 modules in this course

This course features Coursera Coach!

A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. In this course, you will master the art of turning raw data into compelling narratives that engage, inform, and inspire action. You’ll explore critical data presentation mistakes, discover the neuroscience of storytelling, and learn how to apply the GAME framework for structuring your presentations. By the end, you’ll be able to create impactful data stories using proven techniques, from audience analysis to effective visualization. Throughout the journey, you’ll develop a strong understanding of the ABT framework and its application to data analytics, along with case studies that offer real-world insight into the power of data storytelling. You'll also explore advanced strategies like the Pyramid Principle, and refine your skills with engaging exercises that allow you to build and present your own stories. The course is designed for anyone looking to enhance their data presentation skills. Whether you're a beginner or have some experience, you'll find valuable tools, frameworks, and tips that help you craft stories that captivate your audience. With interactive resources, peer support, and expert guidance, you'll walk away with both the confidence and competence to present data persuasively.

In this module, we will introduce you to the course structure, outline the best ways to maximize your learning, and address common concerns about storytelling. You'll gain clarity on what to expect and discover how storytelling is a skill that can be learned and mastered.

What's included

3 videos1 reading

3 videosTotal 8 minutes
  • What you can expect & how to do this course [Text Lecture]1 minute
  • What you can expect & how to do this course5 minutes
  • "I'm not a natural storyteller."2 minutes
1 readingTotal 10 minutes
  • Full Course Recourses10 minutes

In this module, we will explore common pitfalls in data presentations through real-world examples and interactive exercises. You'll learn to recognize ineffective storytelling habits, set a personal benchmark for improvement, and leverage peer support to enhance your data communication skills.

What's included

5 videos1 assignment

5 videosTotal 11 minutes
  • The presentation I messed up6 minutes
  • Video: spot the presentation mistakes [Text Lecture]1 minute
  • Create your own presentation baseline1 minute
  • Create your own presentation baseline [Text Lecture]2 minutes
  • You are not alone: Buddy System1 minute
1 assignmentTotal 15 minutes
  • WHY: Data presentation mistakes you might be making - Assessment15 minutes

In this module, we will uncover the science behind storytelling and its profound impact on decision-making. You'll explore why narratives resonate more than raw data, examine compelling case studies, and gain a deeper appreciation for the role of storytelling in data communication.

What's included

6 videos1 assignment

6 videosTotal 20 minutes
  • Learn about the Neuroscience of Decision-Making [Text Lecture]1 minute
  • Learn about the Neuroscience of Decision-Making6 minutes
  • Why Data Storytelling matters9 minutes
  • Why Data Storytelling matters [Text Lecture]1 minute
  • My cousin who smoked cigarettes2 minutes
  • My cousin who smoked cigarettes [Text Lecture]1 minute
1 assignmentTotal 15 minutes
  • WHY: The Science of Storytelling - Assessment15 minutes

In this module, we will break down the essential first steps in crafting a compelling data presentation. You'll explore the GAME framework, learn how to identify your audience’s needs, and apply psychological techniques to make your message more persuasive. Through exercises and real-world strategies, you'll gain the tools to create presentations that resonate and drive action.

What's included

16 videos1 assignment

16 videosTotal 40 minutes
  • GAME framework3 minutes
  • GAME framework [Text Lecture]1 minute
  • Goal: use these 3 Storytelling Chemicals6 minutes
  • Goal: use these 3 Storytelling Chemicals [Text Lecture]1 minute
  • Goal: determine the focus of your Data presentation3 minutes
  • Audience: ask these questions2 minutes
  • Audience: ask these questions [Text Lecture]1 minute
  • Audience: 4 preferred ways of communication7 minutes
  • Audience: 4 preferred ways of communication [Text Lecture]5 minutes
  • Audience: get their buy-in with the IKEA effect2 minutes
  • Audience: get their buy-in with the IKEA effect [Text Lecture]1 minute
  • Audience: think about what language they speak1 minute
  • Audience: think about what language they speak [Text Lecture]2 minutes
  • Audience: The Curse of Knowledge3 minutes
  • Message & Expression1 minute
  • Exercise: use the GAME framework in practice1 minute
1 assignmentTotal 15 minutes
  • HOW: The first step of your Data Presentation - Assessment15 minutes

In this module, we will explore what makes a story engaging and how to craft one using the ABT (And, But, Therefore) framework. You'll practice structuring your own data-driven narratives, learn how to visualize them effectively, and analyze real-world examples to refine your storytelling skills. By the end, you’ll be equipped to turn complex data into stories that captivate and persuade.

What's included

10 videos1 assignment

10 videosTotal 25 minutes
  • What's a good story? Introducing the ABT framework11 minutes
  • Applying the ABT framework in Data & Analytics4 minutes
  • Exercise: create your own ABT story1 minute
  • Exercise: create your own ABT story [Text Lecture]1 minute
  • How to visualize your ABT story [Text Lecture 1]1 minute
  • How to visualize your ABT story4 minutes
  • How to visualize your ABT story [Text Lecture 2]1 minute
  • ABT framework - how to practice in real life2 minutes
  • The ABT framework - more resources1 minute
  • Shark tank pitch (spot the storytelling elements)1 minute
1 assignmentTotal 15 minutes
  • HOW: Creating a Good Story - Assessment15 minutes

In this module, we will explore the essential components of building a strong data story. Through case studies, character development, and structured storytelling techniques, you'll learn how to craft narratives that make complex data both engaging and impactful. By applying frameworks like the Pyramid Principle and creating data trailers, you'll transform raw insights into stories that captivate and drive action.

What's included

14 videos1 assignment

14 videosTotal 36 minutes
  • How to create an effective Data storyline7 minutes
  • Case 1 - introduction2 minutes
  • Case 1 - introduction [Text Lecture]1 minute
  • Case 1 - solution2 minutes
  • Case 1 - solution [Text Lecture]1 minute
  • Characters in your Data Story4 minutes
  • Characters in your Data Story [Text lecture]2 minutes
  • Case 2 - introduction1 minute
  • Case 2 - introduction [Text lecture]1 minute
  • Case 2 - solution5 minutes
  • Case 2 - solution [Text lecture]1 minute
  • Data trailer4 minutes
  • Pyramid Principle3 minutes
  • Pyramid Principle [Text lecture]3 minutes
1 assignmentTotal 15 minutes
  • HOW: Building your Data Story - Assessment15 minutes

In this module, we will explore how to use PowerPoint as a powerful storytelling tool rather than a distraction. You'll learn to refine your content, simplify complex data, and avoid common presentation pitfalls. With insights from real-world examples and expert advice, you'll craft slides that enhance—rather than hinder—your data story’s impact.

What's included

6 videos1 assignment

6 videosTotal 12 minutes
  • Funeral for your darlings: choose the right insights3 minutes
  • Funeral for your darlings: choose the right insights [Text lecture]1 minute
  • How to avoid overwhelming your audience (examples)5 minutes
  • How to avoid overwhelming your audience (examples) [Text lecture]1 minute
  • Death by PowerPoint (TED talk)1 minute
  • How to deal with people asking to send the presentation2 minutes
1 assignmentTotal 15 minutes
  • HOW: Using PowerPoint Effectively - Assessment15 minutes

In this module, we will explore how to prepare effectively in the days leading up to your presentation. You'll learn rehearsal techniques, identify which parts of your presentation need the most attention, and develop strategies to handle nerves. By the end, you’ll be equipped to deliver your data story with confidence and clarity.

What's included

3 videos1 assignment

3 videosTotal 7 minutes
  • Revision: How to practice your presentation2 minutes
  • Revision: which part to practice most?1 minute
  • How to deal with presentation stress: 2 mindsets4 minutes
1 assignmentTotal 15 minutes
  • HOW: The Days Before Your Presentation - Assessment15 minutes

In this module, we will focus on the techniques that transform a good presentation into a great one. You’ll learn how to use voice, body language, and stage presence effectively, while also discovering strategies to keep your audience engaged through verbal cliffhangers and metaphors. Whether presenting in person or remotely, you’ll gain the skills to deliver your data story with confidence and impact.

What's included

10 videos1 assignment

10 videosTotal 22 minutes
  • Do a visual and auditory assessment3 minutes
  • The Verbal Cliffhanger: how to keep your audience engaged3 minutes
  • How to get rid of filler words (the UHMs, and AHs)2 minutes
  • Voice: tip for speaking more clearly1 minute
  • Voice: How NOT to talk in your presentation (uptalk)2 minutes
  • Voice: How NOT to talk in your presentation (uptalk) [Text Lecture]1 minute
  • Body language: two tips you haven't heard before3 minutes
  • Own the stage (walk around, come closer)3 minutes
  • Tip for remote presentations1 minute
  • How to use metaphors2 minutes
1 assignmentTotal 15 minutes
  • HOW: Presenting with Impact - Assessment15 minutes

In this module, we will explore advanced persuasion techniques to make your data storytelling more compelling. You'll learn how to present insights in a way that resonates with your audience, apply psychological principles to drive action, and simplify complex numbers for better understanding. By mastering these strategies, you'll ensure your data stories leave a lasting impression.

What's included

5 videos1 assignment

5 videosTotal 6 minutes
  • Talk benefits, not features1 minute
  • Loss Aversion3 minutes
  • Loss Aversion [Text Lecture]1 minute
  • How to present numbers (book summary)1 minute
  • 7 principles to make your ideas stick [Text Lecture]1 minute
1 assignmentTotal 15 minutes
  • BONUS: How to make insights more persuasive - Assessment15 minutes

In this module, we will explore the principles of effective data visualization, from choosing the right charts to designing impactful dashboards. You'll learn how to craft compelling chart titles, analyze real-world examples, and avoid common visualization pitfalls. By mastering these techniques, you'll turn raw data into visuals that tell a powerful, persuasive story.

What's included

7 videos1 assignment

7 videosTotal 10 minutes
  • Data Visualization best practices2 minutes
  • Chart Junk3 minutes
  • The Power of Chart Titles2 minutes
  • Data Visualization example: A Day in the Life of 1,000 Americans1 minute
  • 6 Data Visualization lessons from 1 image1 minute
  • Choose your chart1 minute
  • Dashboard design1 minute
1 assignmentTotal 15 minutes
  • BONUS: Effective Data Visualization - Assessment15 minutes

In this module, we will provide additional resources to help you continue improving your data storytelling skills. You'll learn how to uncover meaningful stories in everyday life, gain insights from expert speakers, and explore recommended books for deeper learning. Whether through coaching calls, TED Talks, or practical storytelling exercises, these resources will help you become a more confident and persuasive communicator.

What's included

11 videos1 assignment

11 videosTotal 70 minutes
  • How to find more stories in your life [Text Lecture 1]1 minute
  • How to find more stories in your life2 minutes
  • How to find more stories in your life [Text Lecture 2]1 minute
  • 7 TED Talks in 7 days to become a confident speaker!4 minutes
  • Famous meme - 5 hidden lessons for Data Storytelling [Text Lecture]1 minute
  • My book - People Skills for Analytical Thinkers [Text Lecture]1 minute
  • Group coaching call - April 18th 202357 minutes
  • Group coaching call - April 18th 2023 [Text Lecture]1 minute
  • Data Storytelling with the ABT framework1 minute
  • Data Storytelling1 minute
  • Book Recommendations1 minute
1 assignmentTotal 15 minutes
  • More bonus resources - Assessment15 minutes

In this module, we will focus on reflecting on your progress throughout the course. You'll learn how to assess your data storytelling skills, compare your presentations before and after the course, and identify areas for continued improvement. By applying these evaluation techniques, you'll ensure ongoing growth and mastery in delivering impactful data stories.

What's included

1 video

1 videoTotal 1 minute
  • Evaluate your next presentation1 minute

In this final module, we will wrap up the course with a request for your feedback and suggestions for improvement. You'll also receive guidance on how to continue honing your storytelling skills beyond this course. By reflecting on your progress and planning your next steps, you'll ensure that your journey in data storytelling doesn’t end here but continues to grow and evolve.

What's included

3 videos2 assignments

3 videosTotal 4 minutes
  • Asking a favor1 minute
  • Asking a favor [Text Lecture]1 minute
  • Don't end here: Tips for next steps2 minutes
2 assignmentsTotal 75 minutes
  • Full Course Practice Assessment15 minutes
  • Full Course Assessment60 minutes

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

This course is currently available only to learners who have paid or received financial aid, when available.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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