Data Storytelling - From Insight to Impact
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Data Storytelling - From Insight to Impact
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What you'll learn
Master presentation techniques to deliver insights with confidence.
Design clear and impactful data visualizations for effective storytelling.
Use neuroscience principles to enhance audience engagement and decision-making.
Apply storytelling frameworks to transform data into compelling narratives.
Skills you'll gain
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
There are 14 modules in this course
This course features Coursera Coach!
A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. In this course, you will master the art of turning raw data into compelling narratives that engage, inform, and inspire action. You’ll explore critical data presentation mistakes, discover the neuroscience of storytelling, and learn how to apply the GAME framework for structuring your presentations. By the end, you’ll be able to create impactful data stories using proven techniques, from audience analysis to effective visualization. Throughout the journey, you’ll develop a strong understanding of the ABT framework and its application to data analytics, along with case studies that offer real-world insight into the power of data storytelling. You'll also explore advanced strategies like the Pyramid Principle, and refine your skills with engaging exercises that allow you to build and present your own stories. The course is designed for anyone looking to enhance their data presentation skills. Whether you're a beginner or have some experience, you'll find valuable tools, frameworks, and tips that help you craft stories that captivate your audience. With interactive resources, peer support, and expert guidance, you'll walk away with both the confidence and competence to present data persuasively.
In this module, we will introduce you to the course structure, outline the best ways to maximize your learning, and address common concerns about storytelling. You'll gain clarity on what to expect and discover how storytelling is a skill that can be learned and mastered.
What's included
3 videos1 reading
3 videos•Total 8 minutes
- What you can expect & how to do this course [Text Lecture]•1 minute
- What you can expect & how to do this course•5 minutes
- "I'm not a natural storyteller."•2 minutes
1 reading•Total 10 minutes
- Full Course Recourses•10 minutes
In this module, we will explore common pitfalls in data presentations through real-world examples and interactive exercises. You'll learn to recognize ineffective storytelling habits, set a personal benchmark for improvement, and leverage peer support to enhance your data communication skills.
What's included
5 videos1 assignment
5 videos•Total 11 minutes
- The presentation I messed up•6 minutes
- Video: spot the presentation mistakes [Text Lecture]•1 minute
- Create your own presentation baseline•1 minute
- Create your own presentation baseline [Text Lecture]•2 minutes
- You are not alone: Buddy System•1 minute
1 assignment•Total 15 minutes
- WHY: Data presentation mistakes you might be making - Assessment•15 minutes
In this module, we will uncover the science behind storytelling and its profound impact on decision-making. You'll explore why narratives resonate more than raw data, examine compelling case studies, and gain a deeper appreciation for the role of storytelling in data communication.
What's included
6 videos1 assignment
6 videos•Total 20 minutes
- Learn about the Neuroscience of Decision-Making [Text Lecture]•1 minute
- Learn about the Neuroscience of Decision-Making•6 minutes
- Why Data Storytelling matters•9 minutes
- Why Data Storytelling matters [Text Lecture]•1 minute
- My cousin who smoked cigarettes•2 minutes
- My cousin who smoked cigarettes [Text Lecture]•1 minute
1 assignment•Total 15 minutes
- WHY: The Science of Storytelling - Assessment•15 minutes
In this module, we will break down the essential first steps in crafting a compelling data presentation. You'll explore the GAME framework, learn how to identify your audience’s needs, and apply psychological techniques to make your message more persuasive. Through exercises and real-world strategies, you'll gain the tools to create presentations that resonate and drive action.
What's included
16 videos1 assignment
16 videos•Total 40 minutes
- GAME framework•3 minutes
- GAME framework [Text Lecture]•1 minute
- Goal: use these 3 Storytelling Chemicals•6 minutes
- Goal: use these 3 Storytelling Chemicals [Text Lecture]•1 minute
- Goal: determine the focus of your Data presentation•3 minutes
- Audience: ask these questions•2 minutes
- Audience: ask these questions [Text Lecture]•1 minute
- Audience: 4 preferred ways of communication•7 minutes
- Audience: 4 preferred ways of communication [Text Lecture]•5 minutes
- Audience: get their buy-in with the IKEA effect•2 minutes
- Audience: get their buy-in with the IKEA effect [Text Lecture]•1 minute
- Audience: think about what language they speak•1 minute
- Audience: think about what language they speak [Text Lecture]•2 minutes
- Audience: The Curse of Knowledge•3 minutes
- Message & Expression•1 minute
- Exercise: use the GAME framework in practice•1 minute
1 assignment•Total 15 minutes
- HOW: The first step of your Data Presentation - Assessment•15 minutes
In this module, we will explore what makes a story engaging and how to craft one using the ABT (And, But, Therefore) framework. You'll practice structuring your own data-driven narratives, learn how to visualize them effectively, and analyze real-world examples to refine your storytelling skills. By the end, you’ll be equipped to turn complex data into stories that captivate and persuade.
What's included
10 videos1 assignment
10 videos•Total 25 minutes
- What's a good story? Introducing the ABT framework•11 minutes
- Applying the ABT framework in Data & Analytics•4 minutes
- Exercise: create your own ABT story•1 minute
- Exercise: create your own ABT story [Text Lecture]•1 minute
- How to visualize your ABT story [Text Lecture 1]•1 minute
- How to visualize your ABT story•4 minutes
- How to visualize your ABT story [Text Lecture 2]•1 minute
- ABT framework - how to practice in real life•2 minutes
- The ABT framework - more resources•1 minute
- Shark tank pitch (spot the storytelling elements)•1 minute
1 assignment•Total 15 minutes
- HOW: Creating a Good Story - Assessment•15 minutes
In this module, we will explore the essential components of building a strong data story. Through case studies, character development, and structured storytelling techniques, you'll learn how to craft narratives that make complex data both engaging and impactful. By applying frameworks like the Pyramid Principle and creating data trailers, you'll transform raw insights into stories that captivate and drive action.
What's included
14 videos1 assignment
14 videos•Total 36 minutes
- How to create an effective Data storyline•7 minutes
- Case 1 - introduction•2 minutes
- Case 1 - introduction [Text Lecture]•1 minute
- Case 1 - solution•2 minutes
- Case 1 - solution [Text Lecture]•1 minute
- Characters in your Data Story•4 minutes
- Characters in your Data Story [Text lecture]•2 minutes
- Case 2 - introduction•1 minute
- Case 2 - introduction [Text lecture]•1 minute
- Case 2 - solution•5 minutes
- Case 2 - solution [Text lecture]•1 minute
- Data trailer•4 minutes
- Pyramid Principle•3 minutes
- Pyramid Principle [Text lecture]•3 minutes
1 assignment•Total 15 minutes
- HOW: Building your Data Story - Assessment•15 minutes
In this module, we will explore how to use PowerPoint as a powerful storytelling tool rather than a distraction. You'll learn to refine your content, simplify complex data, and avoid common presentation pitfalls. With insights from real-world examples and expert advice, you'll craft slides that enhance—rather than hinder—your data story’s impact.
What's included
6 videos1 assignment
6 videos•Total 12 minutes
- Funeral for your darlings: choose the right insights•3 minutes
- Funeral for your darlings: choose the right insights [Text lecture]•1 minute
- How to avoid overwhelming your audience (examples)•5 minutes
- How to avoid overwhelming your audience (examples) [Text lecture]•1 minute
- Death by PowerPoint (TED talk)•1 minute
- How to deal with people asking to send the presentation•2 minutes
1 assignment•Total 15 minutes
- HOW: Using PowerPoint Effectively - Assessment•15 minutes
In this module, we will explore how to prepare effectively in the days leading up to your presentation. You'll learn rehearsal techniques, identify which parts of your presentation need the most attention, and develop strategies to handle nerves. By the end, you’ll be equipped to deliver your data story with confidence and clarity.
What's included
3 videos1 assignment
3 videos•Total 7 minutes
- Revision: How to practice your presentation•2 minutes
- Revision: which part to practice most?•1 minute
- How to deal with presentation stress: 2 mindsets•4 minutes
1 assignment•Total 15 minutes
- HOW: The Days Before Your Presentation - Assessment•15 minutes
In this module, we will focus on the techniques that transform a good presentation into a great one. You’ll learn how to use voice, body language, and stage presence effectively, while also discovering strategies to keep your audience engaged through verbal cliffhangers and metaphors. Whether presenting in person or remotely, you’ll gain the skills to deliver your data story with confidence and impact.
What's included
10 videos1 assignment
10 videos•Total 22 minutes
- Do a visual and auditory assessment•3 minutes
- The Verbal Cliffhanger: how to keep your audience engaged•3 minutes
- How to get rid of filler words (the UHMs, and AHs)•2 minutes
- Voice: tip for speaking more clearly•1 minute
- Voice: How NOT to talk in your presentation (uptalk)•2 minutes
- Voice: How NOT to talk in your presentation (uptalk) [Text Lecture]•1 minute
- Body language: two tips you haven't heard before•3 minutes
- Own the stage (walk around, come closer)•3 minutes
- Tip for remote presentations•1 minute
- How to use metaphors•2 minutes
1 assignment•Total 15 minutes
- HOW: Presenting with Impact - Assessment•15 minutes
In this module, we will explore advanced persuasion techniques to make your data storytelling more compelling. You'll learn how to present insights in a way that resonates with your audience, apply psychological principles to drive action, and simplify complex numbers for better understanding. By mastering these strategies, you'll ensure your data stories leave a lasting impression.
What's included
5 videos1 assignment
5 videos•Total 6 minutes
- Talk benefits, not features•1 minute
- Loss Aversion•3 minutes
- Loss Aversion [Text Lecture]•1 minute
- How to present numbers (book summary)•1 minute
- 7 principles to make your ideas stick [Text Lecture]•1 minute
1 assignment•Total 15 minutes
- BONUS: How to make insights more persuasive - Assessment•15 minutes
In this module, we will explore the principles of effective data visualization, from choosing the right charts to designing impactful dashboards. You'll learn how to craft compelling chart titles, analyze real-world examples, and avoid common visualization pitfalls. By mastering these techniques, you'll turn raw data into visuals that tell a powerful, persuasive story.
What's included
7 videos1 assignment
7 videos•Total 10 minutes
- Data Visualization best practices•2 minutes
- Chart Junk•3 minutes
- The Power of Chart Titles•2 minutes
- Data Visualization example: A Day in the Life of 1,000 Americans•1 minute
- 6 Data Visualization lessons from 1 image•1 minute
- Choose your chart•1 minute
- Dashboard design•1 minute
1 assignment•Total 15 minutes
- BONUS: Effective Data Visualization - Assessment•15 minutes
In this module, we will provide additional resources to help you continue improving your data storytelling skills. You'll learn how to uncover meaningful stories in everyday life, gain insights from expert speakers, and explore recommended books for deeper learning. Whether through coaching calls, TED Talks, or practical storytelling exercises, these resources will help you become a more confident and persuasive communicator.
What's included
11 videos1 assignment
11 videos•Total 70 minutes
- How to find more stories in your life [Text Lecture 1]•1 minute
- How to find more stories in your life•2 minutes
- How to find more stories in your life [Text Lecture 2]•1 minute
- 7 TED Talks in 7 days to become a confident speaker!•4 minutes
- Famous meme - 5 hidden lessons for Data Storytelling [Text Lecture]•1 minute
- My book - People Skills for Analytical Thinkers [Text Lecture]•1 minute
- Group coaching call - April 18th 2023•57 minutes
- Group coaching call - April 18th 2023 [Text Lecture]•1 minute
- Data Storytelling with the ABT framework•1 minute
- Data Storytelling•1 minute
- Book Recommendations•1 minute
1 assignment•Total 15 minutes
- More bonus resources - Assessment•15 minutes
In this module, we will focus on reflecting on your progress throughout the course. You'll learn how to assess your data storytelling skills, compare your presentations before and after the course, and identify areas for continued improvement. By applying these evaluation techniques, you'll ensure ongoing growth and mastery in delivering impactful data stories.
What's included
1 video
1 video•Total 1 minute
- Evaluate your next presentation•1 minute
In this final module, we will wrap up the course with a request for your feedback and suggestions for improvement. You'll also receive guidance on how to continue honing your storytelling skills beyond this course. By reflecting on your progress and planning your next steps, you'll ensure that your journey in data storytelling doesn’t end here but continues to grow and evolve.
What's included
3 videos2 assignments
3 videos•Total 4 minutes
- Asking a favor•1 minute
- Asking a favor [Text Lecture]•1 minute
- Don't end here: Tips for next steps•2 minutes
2 assignments•Total 75 minutes
- Full Course Practice Assessment•15 minutes
- Full Course Assessment•60 minutes
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Fractal Analytics
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Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
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