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⇱ Persuasion in Business Communications | Coursera

Persuasion in Business Communications

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Master how to craft a persuasive speech with a strong opening and clear goals.

  • Learn how to engage your audience with compelling stories and visuals to enhance persuasion.

  • Develop the ability to refine your persuasive communication through video practice and feedback.

  • Gain the confidence to navigate tough conversations and communicate persuasively in high-stakes situations.

Details to know

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Recently updated!

May 2026

Assessments

2 assignments

Taught in English

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This course is part of the Master Business Communication: Body Language & PowerPoint Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course

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A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. In this course, you will learn the art of persuasion in business communication, an essential skill for leaders, managers, and professionals. The course is designed to help you craft and deliver persuasive speeches, master communication strategies, and build lasting credibility with your audience. By exploring key aspects of persuasive communication, you will enhance your ability to influence others, whether you're presenting to clients, colleagues, or stakeholders. Throughout the course, you will first discover the building blocks of a successful persuasive speech, including identifying goals, creating impactful messages, and crafting strong openings. You will also dive into the importance of supporting your arguments with compelling stories and visuals, which will elevate your delivery and keep your audience engaged. Additionally, you will have opportunities to practice your skills, with video rehearsals and feedback to refine your approach. As you move forward, the course will guide you through developing a complete persuasive presentation, from crafting a powerful conclusion to engaging in difficult dialogues. You will also have access to resources that will help you continue learning beyond the course, ensuring your skills grow over time. This course is ideal for anyone looking to boost their persuasive communication abilities in a business setting. Whether you're an entrepreneur, manager, or professional seeking to refine your presentation skills, this course will help you communicate more effectively and persuasively. No prior experience in public speaking is required, but a desire to improve communication skills is essential. This course is suitable for learners at an intermediate level. By the end of the course, you will be able to craft persuasive messages, deliver compelling speeches, engage audiences with powerful storytelling, and confidently navigate difficult communication scenarios.

In this module, we will explore how to set clear persuasion goals for your speech and develop strategies to craft messages that resonate with your audience. We will also uncover common mistakes and techniques for avoiding them to ensure your speech is both engaging and convincing. Lastly, we will practice creating persuasive elements to fine-tune your delivery.

What's included

9 videos1 reading

9 videos•Total 59 minutes
  • How to Give a Persuasive Speech Promo•1 minute
  • How to Give a Persuasive Speech Intro•3 minutes
  • How to Give a Persuasive Speech Goal•1 minute
  • How to Give a Persuasive Speech Messages•3 minutes
  • How to Give a Persuasive Speech: Why Most Aren't Persuasive•2 minutes
  • Stories•16 minutes
  • PowerPoint and Other Visuals•12 minutes
  • Video Practice•19 minutes
  • How to Give a Persuasive Speech Final Video Rehearsal•3 minutes
1 reading•Total 10 minutes
  • Introduction to the Course 'Persuasion in Business Communications'•10 minutes

In this module, we will dive into the process of crafting and structuring your persuasive talk. You'll learn how to navigate challenging conversations and enhance your persuasive abilities by practicing real-world dialogue. This section also includes insights from an expert, TJ Walker, to guide your learning.

What's included

4 videos

4 videos•Total 8 minutes
  • How to Give a Persuasive Speech Conclusion•1 minute
  • Time to Give TJ a Piece of Your Mind•1 minute
  • Who Is TJ Walker?•3 minutes
  • $10,000 Guarantee This Course Will Make You a Better Communicator•2 minutes

In this module, we will focus on refining your persuasive communication skills by exploring additional resources and answering any questions you have. You'll gain deeper insights into your current strengths and learn how to continuously improve your persuasive delivery through targeted exercises and expert feedback.

What's included

2 videos1 reading2 assignments

2 videos•Total 3 minutes
  • If You Like to Learn by Reading•1 minute
  • Your Communications Questions Will Be Answered Here, in Video•1 minute
1 reading•Total 10 minutes
  • Conclusion to the Course 'Persuasion in Business Communications'•10 minutes
2 assignments•Total 75 minutes
  • Full Course Practice Assessment•15 minutes
  • Full Course Assessment•60 minutes

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Frequently asked questions

Persuasion in Business Communications focuses on the art of crafting and delivering persuasive messages in a business context. It is relevant because strong persuasive skills are critical in influencing decision-making, motivating teams, and driving organizational success. Whether you're presenting a pitch, negotiating, or leading a meeting, being able to communicate persuasively can set you apart in today's competitive business environment.

This course teaches how to develop and deliver persuasive speeches that engage and influence an audience. It covers everything from setting clear goals, structuring persuasive messages, and using storytelling, to enhancing your delivery with visual aids. It’s designed to help learners hone their persuasive communication skills and achieve better outcomes in their professional interactions.

After completing the course, you'll be able to craft persuasive speeches with clear goals and compelling messages. You'll learn how to captivate your audience with strong introductions and conclusions, incorporate powerful stories, and use visuals effectively. You'll also practice and refine your delivery, ensuring you can confidently influence and persuade in any business setting.

No prior knowledge or experience in communication is required to enroll in this course. It's designed to be accessible to anyone interested in improving their persuasion skills, whether you're a beginner or someone looking to refine your existing abilities.

This course is for anyone who wants to improve their persuasion skills in a professional setting. It is especially useful for business professionals, managers, marketers, salespeople, and entrepreneurs who need to persuade others in meetings, presentations, or negotiations. If you're looking to become a more influential communicator, this course is for you.

The course contains 1 hour of video content. Depending on how much time you spend practicing and reviewing, you can complete it at your own pace, but the core content can be covered in a relatively short amount of time.

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

This course is currently available only to learners who have paid or received financial aid, when available.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,