Practical Generative AI with ChatGPT
Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Practical Generative AI with ChatGPT
Included with
Learn more
Ask Coursera
Recommended experience
Recommended experience
What you'll learn
Master prompt engineering to get reliable AI outputs
Develop custom GPTs tailored to business needs
Integrate AI tools to boost productivity and creativity
Skills you'll gain
Tools you'll learn
Details to know
11 assignments
See how employees at top companies are mastering in-demand skills
There are 11 modules in this course
This course offers practical insights into leveraging ChatGPT for real-world applications, from prompt engineering to custom GPT development. With the growing importance of AI in professional workflows, mastering these techniques is crucial for boosting productivity and creativity.
By the end of this course, learners will be able to efficiently integrate ChatGPT into their everyday tasks, enhancing their work processes. Whether itβs writing content, conducting research, or building AI-driven tools, this course provides actionable steps that can be applied immediately. What sets this course apart is its combination of theory with hands-on applications. You'll not only learn the theoretical foundations of prompt engineering but also dive into real-world case studies that demonstrate the practical use of ChatGPT in various industries. This course is designed for professionals in marketing, development, research, and business strategy. A basic understanding of AI concepts is helpful but not required, making it accessible to those with no advanced technical background.
In this section, we explore practical applications of generative AI using tools like ChatGPT, focusing on text and image synthesis, and ethical deployment strategies. Key concepts include multimodality, retrieval augmented generation, and responsible AI use, with real-world examples to highlight transformative potential in industries.
What's included
2 videos7 readings1 assignment
2 videosβ’Total 2 minutes
- Course Overviewβ’1 minute
- Introduction to Generative AI - Overview Videoβ’1 minute
7 readingsβ’Total 100 minutes
- Introductionβ’20 minutes
- Text Generationβ’10 minutes
- Music Generationβ’10 minutes
- Video Generationβ’10 minutes
- Definitionβ’30 minutes
- AI Agentsβ’10 minutes
- Legal and Ethical Landscape of Generative AIβ’10 minutes
1 assignmentβ’Total 10 minutes
- Exploring Generative AI Fundamentalsβ’10 minutes
In this section, we explore OpenAI's ChatGPT and its broader model families, focusing on practical applications for natural language tasks and API integration. We examine model capabilities, use cases, and workflows to enhance AI-driven project development and efficiency.
What's included
1 video4 readings1 assignment
1 videoβ’Total 1 minute
- OpenAI and ChatGPT Beyond the Market Hype - Overview Videoβ’1 minute
4 readingsβ’Total 60 minutes
- Introductionβ’10 minutes
- An Overview of OpenAI Model Familiesβ’10 minutes
- Getting Started with ChatGPTβ’20 minutes
- The Art of the Possible with ChatGPTβ’20 minutes
1 assignmentβ’Total 10 minutes
- Exploring OpenAI and ChatGPT Technologiesβ’10 minutes
In this section, we explore prompt engineering techniques to enhance interactions with large language models (LLMs) by implementing zero-, one-, and few-shot learning. We focus on principles like clear instructions, delimiters, and ethical considerations to reduce bias and improve model reliability in real-world GenAI applications.
What's included
1 video6 readings1 assignment
1 videoβ’Total 1 minute
- Understanding Prompt Engineering - Overview Videoβ’1 minute
6 readingsβ’Total 120 minutes
- Introductionβ’20 minutes
- One-Shot Learningβ’20 minutes
- Split Complex Tasks Into Subtasksβ’20 minutes
- Generate Many Outputs Then Use the Model to Pick the Best Oneβ’20 minutes
- Exploring Some Advanced Techniquesβ’20 minutes
- Definitionβ’20 minutes
1 assignmentβ’Total 10 minutes
- Mastering Prompt Engineering Techniquesβ’10 minutes
In this section, we explore how to use ChatGPT to automate daily tasks, generate text content with structured prompts, and retrieve documentation through natural language queries. The focus is on practical applications for improving productivity in organizing agendas, creating content, and conducting research efficiently.
What's included
1 video4 readings1 assignment
1 videoβ’Total 1 minute
- Boosting Day-to-Day Productivity with ChatGPT - Overview Videoβ’1 minute
4 readingsβ’Total 80 minutes
- Introductionβ’20 minutes
- Generating Textβ’20 minutes
- Improving Writing Skills and Translationβ’20 minutes
- Quick Information Retrieval and Competitive Intelligenceβ’20 minutes
1 assignmentβ’Total 10 minutes
- Enhancing Productivity with AI Writing and Research Toolsβ’10 minutes
In this section, we explore how developers can use ChatGPT for code review, optimization, and debugging, as well as generate documentation and explain machine learning models. The content covers practical applications like translating programming languages and working with code on canvas, emphasizing productivity improvements and efficient collaboration.
What's included
1 video4 readings1 assignment
1 videoβ’Total 1 minute
- Developing the Future with ChatGPT - Overview Videoβ’1 minute
4 readingsβ’Total 80 minutes
- Introductionβ’20 minutes
- Generating Documentation and Code Explainabilityβ’20 minutes
- Understanding ML Model Interpretabilityβ’20 minutes
- Translation Among Different Programming Languagesβ’20 minutes
1 assignmentβ’Total 10 minutes
- Exploring AI's Role in Modern Developmentβ’10 minutes
In this section, we explore how marketers can use ChatGPT for strategy development, A/B testing, and sentiment analysis to enhance marketing efficiency and decision-making. Key concepts include leveraging ChatGPT for product development, optimizing SEO, and analyzing textual data to gain customer insights, all aimed at improving real-world marketing outcomes.
What's included
1 video5 readings1 assignment
1 videoβ’Total 1 minute
- Mastering Marketing with ChatGPT - Overview Videoβ’1 minute
5 readingsβ’Total 80 minutes
- Introductionβ’20 minutes
- Bonus Promptsβ’10 minutes
- A/B Testing for Marketing Comparisonβ’20 minutes
- Definitionβ’10 minutes
- Sentiment Analysis for Quality and Customer Satisfactionβ’20 minutes
1 assignmentβ’Total 10 minutes
- Marketing Strategies with AI Toolsβ’10 minutes
In this section, we explore how ChatGPT can assist researchers in brainstorming literature, designing experiments, and formatting bibliographies. The content emphasizes practical AI prompts for enhancing research efficiency and output quality through structured, adaptable tools.
What's included
1 video5 readings1 assignment
1 videoβ’Total 1 minute
- Research Reinvented with ChatGPT - Overview Videoβ’1 minute
5 readingsβ’Total 90 minutes
- Introductionβ’20 minutes
- Bonus Promptsβ’10 minutes
- Providing Support for the Design and Framework of Your Experimentβ’20 minutes
- Bonus Promptsβ’20 minutes
- Generating a Presentation of the Studyβ’20 minutes
1 assignmentβ’Total 10 minutes
- Navigating Research with AIβ’10 minutes
In this section, we explore how to use DALL-E for image generation through effective prompt design and leverage ChatGPT as a designer assistant for tasks like UX design and style transfer. We also examine GPT store plugins to automate visual workflows, enhancing creative processes with multimodal AI capabilities.
What's included
1 video4 readings1 assignment
1 videoβ’Total 1 minute
- Unleashing Creativity Visually with ChatGPT - Overview Videoβ’1 minute
4 readingsβ’Total 120 minutes
- Introductionβ’30 minutes
- Adding Style, Techniques, and Aspect Ratioβ’30 minutes
- Style Transferβ’30 minutes
- Wixβ’30 minutes
1 assignmentβ’Total 10 minutes
- Visual Creativity and AI Prompt Designβ’10 minutes
In this section, we explore the creation of purpose-specific GPTs using OpenAI's no-code platform, focusing on customization for tasks like productivity, coding, and marketing. We analyze their performance in real-world scenarios and discuss publishing them for broader use, emphasizing practical applications and tailored AI solutions.
What's included
1 video5 readings1 assignment
1 videoβ’Total 1 minute
- Exploring GPTs - Overview Videoβ’1 minute
5 readingsβ’Total 130 minutes
- Introductionβ’20 minutes
- Personal Assistantβ’20 minutes
- Code Assistantβ’30 minutes
- Marketing Assistantβ’30 minutes
- Research Assistantβ’30 minutes
1 assignmentβ’Total 10 minutes
- Exploring GPTs and Their Practical Applicationsβ’10 minutes
In this section, we explore integrating OpenAI model APIs using Python SDKs and designing enterprise applications with Azure OpenAI for scalable AI solutions. Key concepts include GenAI patterns in healthcare and finance, architectural components like memory and vector databases, and ethical AI development practices.
What's included
1 video7 readings1 assignment
1 videoβ’Total 1 minute
- Leveraging OpenAI's Models for Enterprise-Scale Applications - Overview Videoβ’1 minute
7 readingsβ’Total 130 minutes
- Introductionβ’20 minutes
- Case Studyβ’20 minutes
- How to Use OpenAI Models' APIs with the Python SDKβ’20 minutes
- Architectural Patterns to Build Applications With Models' APIsβ’20 minutes
- Modelsβ’20 minutes
- Functionsβ’10 minutes
- Introducing the Public Cloud Azure OpenAIβ’20 minutes
1 assignmentβ’Total 10 minutes
- Enterprise AI Application Integrationβ’10 minutes
In this section, we examine the current state of generative AI, focusing on ethical frameworks, industry impacts, and models beyond OpenAI. Key concepts include responsible AI guidelines, diverse model landscapes, and future trends in AI development and application.
What's included
1 video2 readings1 assignment
1 videoβ’Total 1 minute
- Epilogue and Final Thoughts - Overview Videoβ’1 minute
2 readingsβ’Total 40 minutes
- Introductionβ’20 minutes
- Ethical Implications of Generative AI and Why We Need Responsible AIβ’20 minutes
1 assignmentβ’Total 10 minutes
- Evolution and Impact of Generative AI Technologiesβ’10 minutes
Instructor
Offered by
Explore more from Software Development
- Status: Free TrialV
Vanderbilt University
Course
- Status: Free Trial
Course
Why people choose Coursera for their career
Frequently asked questions
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. Youβll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. Youβll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
More questions
Financial aid available,
