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⇱ The AI Value Playbook: Making AI Work in the Real World | Coursera


The AI Value Playbook: Making AI Work in the Real World

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The AI Value Playbook: Making AI Work in the Real World

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand core AI concepts and their practical applications

  • Develop strategies to integrate AI into business operations

  • Learn how to drive competitive advantage through AI

Details to know

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Assessments

34 assignments

Taught in English

There are 34 modules in this course

In this course, you'll learn how to leverage AI to drive business value and strategy. Gain insights into AI's role in business operations and how to implement it effectively. You'll be guided through real-world applications, industry perspectives, and actionable strategies to maximize AI’s impact. What sets this course apart is its focus on practical, business-driven results, ensuring that you understand how to implement AI in your organization. Designed for non-technical business leaders, this course is perfect for those seeking to unlock the potential of AI in their companies.

In this section, we explore practical AI strategies for business growth, focusing on data-driven decision frameworks and scalable integration models for non-technical leaders.

What's included

2 videos1 reading1 assignment

2 videosβ€’Total 2 minutes
  • Course Overviewβ€’1 minute
  • Introduction - Overview Videoβ€’1 minute
1 readingβ€’Total 20 minutes
  • Introduction - The Readingβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • AI and Organizational Transformationβ€’10 minutes

In this section, we explore core AI concepts, types like machine learning and generative AI, and the AI technology stack to understand their business applications and limitations.

What's included

1 video4 readings1 assignment

1 videoβ€’Total 1 minute
  • Overview of AI Concepts and Technology Stack - Overview Videoβ€’1 minute
4 readingsβ€’Total 40 minutes
  • Introductionβ€’10 minutes
  • AI Training Techniquesβ€’10 minutes
  • Generative AI and LLMs in More Detailβ€’10 minutes
  • The Commercial Opportunities of the Democratization of LLMsβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Foundations of AI and Its Practical Applicationsβ€’10 minutes

In this section, we explore real-time speech recognition and conversational AI applications for meeting optimization and collaborative knowledge sharing in enterprise environments.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • CEO of Otter.ai - Overview Videoβ€’1 minute
1 readingβ€’Total 20 minutes
  • CEO of Otter.ai - The Readingβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • Otter.ai and AI-Powered Collaborationβ€’10 minutes

In this section, we explore integrating generative AI with proprietary data to enhance business operations, focusing on reducing hallucination, bias, and ensuring compliance for reliable AI deployment.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Founder and CEO at Vectara - Overview Videoβ€’1 minute
1 readingβ€’Total 30 minutes
  • Founder and CEO at Vectara - The Readingβ€’30 minutes
1 assignmentβ€’Total 10 minutes
  • Exploring AI and Its Impact on Technology and Workβ€’10 minutes

In this section, we explore AI integration in customer service, focusing on ROI, human-AI collaboration, and strategic deployment for improved satisfaction and operational efficiency.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Co-Founder and CEO at Cognigy - Overview Videoβ€’1 minute
1 readingβ€’Total 30 minutes
  • Co-Founder and CEO at Cognigy - The Readingβ€’30 minutes
1 assignmentβ€’Total 10 minutes
  • AI in Enterprise and Customer Serviceβ€’10 minutes

In this section, we explore data governance, integrated platforms, and business value alignment to drive sustainable growth through analytics and strategic data management.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Chief Information Officer at GLP - Overview Videoβ€’1 minute
1 readingβ€’Total 20 minutes
  • Chief Information Officer at GLP - The Readingβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • Data-Driven Business Transformationβ€’10 minutes

In this video, we introduces Ruben Ortega, a General Partner at Enjoy the Work, and highlights his professional experience.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • General Partner at Enjoy the Work - Overview Videoβ€’1 minute
1 readingβ€’Total 30 minutes
  • General Partner at Enjoy the Work - The Readingβ€’30 minutes
1 assignmentβ€’Total 10 minutes
  • Data-Driven Decision Making and Organizational Successβ€’10 minutes

In this section, we explore AI observability and explainability for enterprise applications, emphasizing measurable metrics, transparent systems, and responsible AI frameworks to ensure trust and compliance.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Principal AI Scientist at Fiddler AI - Overview Videoβ€’1 minute
1 readingβ€’Total 30 minutes
  • Principal AI Scientist at Fiddler AI - The Readingβ€’30 minutes
1 assignmentβ€’Total 10 minutes
  • AI Transparency and Enterprise Adoptionβ€’10 minutes

In this section, we explore integrating AI and data into business strategies to enhance efficiency and revenue through stakeholder mapping and data-driven frameworks.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Global Chief Technology Officer at GroupM (WPP) - Overview Videoβ€’1 minute
1 readingβ€’Total 20 minutes
  • Global Chief Technology Officer at GroupM (WPP) - The Readingβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • Technology Leadership and Data Initiative Insightsβ€’10 minutes

In this section, we explore AI-driven contract management solutions, analyze legal tech challenges, and design modular systems to enhance efficiency and innovation in legal workflows.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Co-Founder and CEO of ContractPodAi - Overview Videoβ€’1 minute
1 readingβ€’Total 30 minutes
  • Co-Founder and CEO of ContractPodAi - The Readingβ€’30 minutes
1 assignmentβ€’Total 10 minutes
  • ContractPodAi and AI in Legal Operationsβ€’10 minutes

In this section, we explore data-driven decision-making, customer behavior analysis using SQL, and designing low-stakes data products to build trust and achieve measurable outcomes.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • AI and Data Science Consultant Technologist and instructor - Overview Videoβ€’1 minute
1 readingβ€’Total 20 minutes
  • AI and Data Science Consultant Technologist and instructor - The Readingβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • Data-Driven Decision Making in Businessβ€’10 minutes

In this section, we explore the last mile approach to align data strategies with business value, analyze value chain opportunities, and implement decentralized team structures for measurable outcomes.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Group Chief Data and AI Officer at ITV - Overview Videoβ€’1 minute
1 readingβ€’Total 30 minutes
  • Group Chief Data and AI Officer at ITV - The Readingβ€’30 minutes
1 assignmentβ€’Total 10 minutes
  • Data and AI Strategy in Organizational Transformationβ€’10 minutes

In this section, we explore strategic AI implementation through phased pilots, customer segmentation, and data-driven decision-making to drive business improvements and stakeholder buy-in.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • AI Tech Entrepreneur and Board Member - Overview Videoβ€’1 minute
1 readingβ€’Total 20 minutes
  • AI Tech Entrepreneur and Board Member - The Readingβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • AI Leadership and Strategic Implementationβ€’10 minutes

In this section, we explore synthetic data generation, causal ML integration, and knowledge-based AI architectures, emphasizing their practical applications in industrial and financial domains.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Applied AI Architect - Overview Videoβ€’1 minute
1 readingβ€’Total 30 minutes
  • Applied AI Architect - The Readingβ€’30 minutes
1 assignmentβ€’Total 10 minutes
  • Insights from Phil Harvey on AI and Data Workβ€’10 minutes

In this section, we explore AI opportunities in high-volume processes, strategies for responsible adoption, and challenges in implementation. Key concepts include automation, ethical integration, and collaboration for impactful solutions.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Director, Intelligent Industry at Capgemini Invent - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Director, Intelligent Industry at Capgemini Invent - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Strategic AI and Organizational Transformationβ€’10 minutes

In this section, we explore aligning data strategies with stakeholder needs, using 2x2 matrices for prioritization, and balancing data quality for faster impact.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Key Takeaways - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Head of Data, Analytics and AI at Levi Strauss & Co. - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Data-Driven Decision Making in Retailβ€’10 minutes

In this section, we explore capability-based project execution, data integration, and designing insurance products through real-world health data insights and incremental delivery strategies.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • CTO/CDO in Insuretech, Payments, and Healthtech - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • CTO/CDO in Insuretech, Payments, and Healthtech - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Strategic Insights from Vickey Rodrigues in Tech Leadershipβ€’10 minutes

In this section, we explore integrating data for cross-functional insights, leveraging AI in creative strategies, and designing frameworks for data transparency and collaboration.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Former Global Chief Innovation Officer at McCann Worldgroup - Overview Videoβ€’1 minute
1 readingβ€’Total 20 minutes
  • Former Global Chief Innovation Officer at McCann Worldgroup - The Readingβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • Innovation and Leadership in Marketingβ€’10 minutes

In this section, we explore implementing CRM systems, analyzing data for insights, and designing unified data structures to enhance clarity and business outcomes.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Head of Data and Internal Systems at Agilio - Overview Videoβ€’1 minute
1 readingβ€’Total 30 minutes
  • Head of Data and Internal Systems at Agilio - The Readingβ€’30 minutes
1 assignmentβ€’Total 10 minutes
  • Data Leadership and Organizational Impactβ€’10 minutes

In this section, we explore data-driven decision-making, aligning strategies with business outcomes, and designing scalable governance frameworks for transformational impact.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Chief Data and Technology Officer at Outra - Overview Videoβ€’1 minute
1 readingβ€’Total 30 minutes
  • Chief Data and Technology Officer at Outra - The Readingβ€’30 minutes
1 assignmentβ€’Total 10 minutes
  • Data and Technology Leadership Insightsβ€’10 minutes

In this section, we explore data governance frameworks and engagement metrics to drive business value, emphasizing structured data practices and their role in strategic decision-making and reader engagement.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Director of Data Governance and Architecture at the Financial Times - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Director of Data Governance and Architecture at the Financial Times - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Data Governance and Strategic Decision-Makingβ€’10 minutes

In this section, we explore data-driven decision-making, business problem-solving with data science, and designing scalable solutions for operational efficiency in diverse industries.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Data Science at Wolt and Doordash - Overview Videoβ€’1 minute
1 readingβ€’Total 20 minutes
  • Data Science at Wolt and Doordash - The Readingβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • Data Science in Business Operationsβ€’10 minutes

In this section, we explore user-centric design, customer journey analysis, and omnichannel strategies to enhance engagement and drive data-informed business outcomes.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Global Head of Customer Experience at a Multinational Energy Company - Overview Videoβ€’1 minute
1 readingβ€’Total 10 minutes
  • Global Head of Customer Experience at a Multinational Energy Company - The Readingβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Customer Experience and Data Integration in a Global Energy Companyβ€’10 minutes

In this section, we explore probabilistic modeling in data science, communication of AI limitations to leadership, and real-world applications in mobility solutions.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Former Global Head of Data Science and Strategy at Ford Pro - Overview Videoβ€’1 minute
1 readingβ€’Total 30 minutes
  • Former Global Head of Data Science and Strategy at Ford Pro - The Readingβ€’30 minutes
1 assignmentβ€’Total 10 minutes
  • Data Science and Business Strategy in Automotive Innovationβ€’10 minutes

In this section, we examine AI-driven localization workflows, scalable dubbing solutions, and the economic impact of reducing barriers to global content access.

What's included

1 video1 reading1 assignment

1 videoβ€’Total 1 minute
  • Chief Business Development Officer at Deepdub - Overview Videoβ€’1 minute
1 readingβ€’Total 20 minutes
  • Chief Business Development Officer at Deepdub - The Readingβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • AI and Localization in Modern Content Creationβ€’10 minutes

In this section, we examine how RAG and LLMs enhance personalized learning for healthcare technicians, focusing on context-aware systems and tailored educational applications.

What's included

1 video3 readings1 assignment

1 videoβ€’Total 1 minute
  • LLMs and RAG Enable Hyper-Personalized Education for Healthcare Technicians - Overview Videoβ€’1 minute
3 readingsβ€’Total 30 minutes
  • Introductionβ€’10 minutes
  • Defining the Use Case and Knowledge Discoveryβ€’10 minutes
  • Responsiveness, Balance, and Copyright Adherenceβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Enhancing Education Through AI Technologiesβ€’10 minutes

In this section, we explore AI personalization in non-English digital communities, focusing on inclusivity and relevance.

What's included

1 video3 readings1 assignment

1 videoβ€’Total 1 minute
  • AI Personalization Increases Engagement in Nascent Tech Communities - Overview Videoβ€’1 minute
3 readingsβ€’Total 40 minutes
  • Introductionβ€’10 minutes
  • Feature Development and Language Prioritizationβ€’10 minutes
  • Using Open Source to Help Launch Multiple Models at Scaleβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • AI Personalization and User Engagement in Global Tech Communitiesβ€’10 minutes

In this section, we explore AI-powered virtual agents that enhance service efficiency. Key concepts include secure deployment, context-dependent solutions, and scalable enterprise strategies.

What's included

1 video2 readings1 assignment

1 videoβ€’Total 1 minute
  • AI-Powered Virtual Agent Augments Service Efficiency - Overview Videoβ€’1 minute
2 readingsβ€’Total 20 minutes
  • Introductionβ€’10 minutes
  • Scoping the requirementsβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • AI-Powered Virtual Agent Case Studyβ€’10 minutes

In this section, we explore how generative AI transforms innovation through data-driven creativity and business integration.

What's included

1 video5 readings1 assignment

1 videoβ€’Total 1 minute
  • Generative AI Creates a Paradigm Shift in Innovation Processes - Overview Videoβ€’1 minute
5 readingsβ€’Total 50 minutes
  • Introductionβ€’10 minutes
  • The Business Challengeβ€’10 minutes
  • Experimentation and Trialβ€’10 minutes
  • Realizing Practical Applicationsβ€’10 minutes
  • Adoption and Integrationβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Exploring the Impact of Generative AI on Innovationβ€’10 minutes

In this section, we explore using enterprise data to enhance customer profitability through stakeholder engagement, incremental data management, and actionable insights for sustainable business growth.

What's included

1 video3 readings1 assignment

1 videoβ€’Total 1 minute
  • Unlocking Profit Potential Leveraging Enterprise Data for Customer Profitability - Overview Videoβ€’1 minute
3 readingsβ€’Total 30 minutes
  • Introductionβ€’10 minutes
  • Developing a Clear Vision and Roadmap and Engaging Business Stakeholdersβ€’10 minutes
  • Results and Impactβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Leveraging Data for Customer Profitability Insightsβ€’10 minutes

In this section, we explore AI-driven strategies for predicting and reducing customer churn through data analysis and actionable insights.

What's included

1 video4 readings1 assignment

1 videoβ€’Total 1 minute
  • Minimizing Customer Churn with AI - Overview Videoβ€’1 minute
4 readingsβ€’Total 50 minutes
  • Introductionβ€’10 minutes
  • Approachβ€’10 minutes
  • Developing a minimum viable product (MVP)β€’10 minutes
  • Evaluating Modeling Techniques for Churn Predictionβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • AI Strategies for Customer Retentionβ€’10 minutes

In this section, we explore how language models like ChatGPT improve audience insights and marketing strategies through real-world case studies.

What's included

1 video3 readings1 assignment

1 videoβ€’Total 1 minute
  • Enhancing Marketing Strategies Through the Power of LLMs - Overview Videoβ€’1 minute
3 readingsβ€’Total 50 minutes
  • Introductionβ€’20 minutes
  • Approachβ€’20 minutes
  • Developing a Tailored Positioning and Strategyβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Leveraging Large Language Models in Marketingβ€’10 minutes

In this section, we examine how multimodal LLMs enhance software development and customer innovation through AI integration, focusing on internal and external applications for efficiency and creativity.

What's included

1 video3 readings1 assignment

1 videoβ€’Total 1 minute
  • Multimodal LLMs Redefine Software Development and Customer Innovation - Overview Videoβ€’1 minute
3 readingsβ€’Total 50 minutes
  • Introductionβ€’20 minutes
  • Using AI Internally Within Lightricksβ€’10 minutes
  • Using AI Externally to Innovate with Customersβ€’20 minutes
1 assignmentβ€’Total 10 minutes
  • Exploring the Role of Multimodal LLMs in Modern Technologyβ€’10 minutes

In this section, we explore AI strategies for operational efficiency, value creation, and scalable frameworks across industries, emphasizing measurable outcomes and strategic alignment.

What's included

1 video8 readings1 assignment

1 videoβ€’Total 1 minute
  • Where We've Got To and What's Next - Overview Videoβ€’1 minute
8 readingsβ€’Total 100 minutes
  • Introductionβ€’10 minutes
  • Is the Application of Your AI Project Targeting the Right Need to Make an Impact?β€’10 minutes
  • Develop a Minimum Viable Productβ€’30 minutes
  • Building Efficient and Safe AI Systemsβ€’10 minutes
  • Solution Design Integrityβ€’10 minutes
  • Design Trustworthy AI Systemsβ€’10 minutes
  • Organizing Talentβ€’10 minutes
  • Secure Early Wins and Drive User Adoptionβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Strategic AI Implementation and Business Alignmentβ€’10 minutes

Instructor

Packt
1,926 Coursesβ€’560,010 learners

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

This course is currently available only to learners who have paid or received financial aid, when available.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,