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URL: https://www.coursera.org/learn/pricing-strategies-and-negotiation

⇱ Pricing Strategies - 2026 | Coursera


Pricing Strategies - 2026

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Pricing Strategies - 2026

This course is part of multiple programs.

Included with

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Gain insight into a topic and learn the fundamentals.
2 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
2 hours to complete
Flexible schedule
Learn at your own pace

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Shareable certificate

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Recently updated!

January 2026

Assessments

1 assignment

Taught in English

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This course is available as part of
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  • Gain a foundational understanding of a subject or tool
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  • Earn a shareable career certificate

There are 6 modules in this course

Maximize your profit from each customer with accurate pricing!

This course will teach you: Product pricing strategy Service pricing strategy Sales negotiation How to maximize your LTV (lifetime customer value) These are the three essential components of making sure that you get the most out of every client. Most first-time entrepreneurs struggle with choosing the right price for their business. But the key to maximizing revenue from each customer is the LTV (lifetime customer value).  In this course, in addition to explaining how to price different products, I explain how to get those same customers to come back to your business many more times, and buy many additional times from you, often increasing revenue by thousands of percent. This course also teaches you business negotiation skills, which can maximize your profit. PRICING STRATEGY CASE STUDY The course contains a pricing case study of one of my products that has been sold for as little as $20 and as much as $5,000 for the exact same product. I explain complete negotiation tactics around it. If you have a new business or a product that you are not sure how to price, get this course today and learn how to find an ideal price for your product or service. INSTRUCTOR BACKGROUND I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you. I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams. BONUSES INCLUDED * Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable * Personal invitation to my Facebook community after you complete the course * My list of 50 business-success skills when you complete the course * Be entered to get chosen for my student of the month status and have your business featured RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. Invest in your future. Enroll now.

What's included

5 videos

5 videosβ€’Total 23 minutes
  • What to expect from this pricing course and food for thought to beginβ€’2 minutes
  • LTV introduction and how lifetime customer value impacts your pricing strategyβ€’6 minutes
  • Strategies to boost LTV in many ways with many examplesβ€’8 minutes
  • Benefits of raising LTV if you plan or want to run adsβ€’2 minutes
  • Discount and promotional strategyβ€’5 minutes

What's included

3 videos

3 videosβ€’Total 15 minutes
  • Pricing introductionβ€’6 minutes
  • Pricing across marketplaces like Amazon, Udemy, Etsy and othersβ€’5 minutes
  • More notes on selling in marketplacesβ€’4 minutes

What's included

3 videos

3 videosβ€’Total 19 minutes
  • Free vs. paid apps, and the freemium business modelβ€’7 minutes
  • Should you tell your pricing upfront?β€’6 minutes
  • Same item sold for $20 to $5,000 on my path to finding the ideal way to sellβ€’6 minutes

What's included

2 videos

2 videosβ€’Total 9 minutes
  • Follow this pattern as a freelancer or an agencyβ€’7 minutes
  • Also sell services that can be long-term servicesβ€’2 minutes

What's included

3 videos

3 videosβ€’Total 14 minutes
  • Section introduction to book pricingβ€’4 minutes
  • Pricing Kindle booksβ€’7 minutes
  • Pricing paperback booksβ€’3 minutes

What's included

2 videos1 assignment

2 videosβ€’Total 6 minutes
  • Pricing for coaching programsβ€’3 minutes
  • Up-selling challengeβ€’3 minutes
1 assignmentβ€’Total 30 minutes
  • Course testβ€’30 minutes

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Instructor

Alex Genadinik
117 Coursesβ€’33,092 learners

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Frequently asked questions

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Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,