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URL: https://www.coursera.org/learn/product-strategy-lifecycle-data-insights-collaboration

⇱ Product Strategy: Lifecycle, Data Insights, Collaboration | Coursera


Product Strategy: Lifecycle, Data Insights, Collaboration

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Product Strategy: Lifecycle, Data Insights, Collaboration

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Gain insight into a topic and learn the fundamentals.
3.9

10 reviews

Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
3.9

10 reviews

Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Details to know

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Assessments

2 assignmentsΒΉ

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Product Strategy in the age of GenAI Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

Are you ready to dive into the captivating world of product strategy, where data, innovation, and collaboration converge to create market triumphs? Join us on an immersive journey that will transform you into a strategic thinker, capable of driving product success from conception to market dominance.

Over the next hour, we'll navigate the intricate landscape of product development, exploring the art of leveraging data-driven insights, mastering the product lifecycle, and fostering a collaborative leadership culture. Real-world case studies with industry champions will bring the concepts to life, showcasing the strategies and teamwork propelling products to their industries' forefront. Get ready to elevate your product game, unlock your strategic potential, and become a catalyst for market leadership. This course is designed for a diverse audience including Product Managers, Marketing Professionals, Data Analysts, Business Strategists, and Team Leaders. These roles will benefit from a deep dive into digital communication strategies, enabling them to enhance their effectiveness in their respective fields. By mastering the principles of digital engagement, these professionals can drive better outcomes, improve team collaboration, and create more impactful marketing campaigns. Participants should come with a basic knowledge of product development processes and familiarity with market analysis techniques. An understanding of team dynamics and leadership principles is also essential. Additionally, an interest in data-driven decision-making will ensure participants can fully leverage the insights provided in the course, applying them to real-world scenarios to achieve tangible results. Upon completing this course, learners will be able to describe the product lifecycle stages and strategic actions at each phase, interpret market data to derive actionable insights for product strategy, and apply principles of collaborative leadership to foster innovation and execution. Additionally, they will be equipped to build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

This course offers a deep dive into the captivating world of product strategy, where data, innovation, and collaboration converge to create market triumphs. Join us on an immersive journey to become a strategic thinker, driving product success from conception to market dominance.

What's included

11 videos4 readings2 assignments2 discussion prompts

11 videosβ€’Total 50 minutes
  • Introduction to the Course & Meet Your Instructorβ€’2 minutes
  • Introduction to the Product Lifecycle β€’5 minutes
  • Strategic Planning at Each Lifecycle Stage β€’4 minutes
  • Case Study: Successful Product Lifecycle Management β€’5 minutes
  • The Role of Data in Market Analysis β€’6 minutes
  • Techniques for Analyzing Market Data β€’5 minutes
  • Case Study: Data-Driven Product Success Stories β€’7 minutes
  • Principles of Collaborative Leadership β€’5 minutes
  • Fostering Team Collaboration for Product Development β€’5 minutes
  • Case Study: Leadership Driving Product Excellence β€’5 minutes
  • Congratulations and Continuous Learning Journey β€’2 minutes
4 readingsβ€’Total 20 minutes
  • Welcome to the Course: Course Overviewβ€’5 minutes
  • Strategies for Extending Product Lifespan β€’5 minutes
  • Utilizing Data to Identify Market Opportunities β€’5 minutes
  • Building High-Performing Teams for Product Strategy β€’5 minutes
2 assignmentsβ€’Total 50 minutes
  • Product Strategy: Lifecycle, Data Insights, Collaborationβ€’20 minutes
  • Product Strategy in Practiceβ€’30 minutes
2 discussion promptsβ€’Total 10 minutes
  • Enhancing Customer Acquisition and Loyalty through Effective Branding Strategiesβ€’5 minutes
  • Improving Marketing Strategies with Data-Driven Acquisition Analyticsβ€’5 minutes

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Instructors

3 Coursesβ€’17,739 learners

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AL
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Reviewed on Oct 3, 2024

This is a great course and the details are get into the points.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

ΒΉ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.