Promoting Yourself at Work: Branding & Networking
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Promoting Yourself at Work: Branding & Networking
This course is part of Career Effectiveness: Balance, Networking & Collaboration Specialization
Instructor: Evan Kimbrell
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What you'll learn
Build a sustainable networking and visibility system that feels authentic, not transactional
Create stronger career opportunities through outreach, mentors, sponsors, and case stories
Promote your work ethically through content, communication, and everyday reputation-building habits
Skills you'll gain
- Interviewing Skills
- Relationship Management
- Branding
- Brand Awareness
- Mentorship
- Self-Awareness
- Trustworthiness
- Communication Strategies
- Content Strategy
- Web Presence
- Sales Pipelines
- Content Creation
- Professional Development
- Professional Networking
- Relationship Building
- Rapport Building
- Brand Strategy
- Value Propositions
Details to know
April 2026
8 assignments
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- Earn a shareable career certificate
There are 4 modules in this course
This course will help you build a practical, sustainable system for professional visibility without feeling fake, pushy, or overly self-promotional. You’ll learn how to maintain real relationships, reach out with confidence, conduct informational interviews that create value, and identify mentors and sponsors who can support your growth. You’ll also learn how to show your work through content, case stories, internal talks, and everyday communication habits that strengthen your reputation over time.
What makes this course unique is its grounded, non-gross approach to personal branding and networking. Instead of treating visibility like self-promotion for its own sake, the course shows how relationship-building, generosity, credibility, and consistency work together. It gives you practical systems you can actually use: relationship pipelines, lightweight CRM habits, outreach cadences, content strategies, and a personal visibility plan that fits real life. Whether you want to grow inside your current company or create more external career opportunities, this course will help you become more visible, more trusted, and more top of mind in a way that feels authentic.
What's included
3 videos9 readings2 assignments
3 videos•Total 18 minutes
- Networking as Relationship Pipelines (Warm, Dormant, New)•6 minutes
- Giver Mindset & Value Exchanges•6 minutes
- Lightweight CRM Habits•7 minutes
9 readings•Total 165 minutes
- Why Relationship Depth Beats Contact Volume•10 minutes
- Worksheet: Relationship Pipeline Mapper•15 minutes
- Going deeper into relationship pipelines and networking that lasts•25 minutes
- Example Pack: 20 Small Professional Gestures That Create Real Value•10 minutes
- 15 Non-Awkward Ways to Offer Value•10 minutes
- Making networking feel generous, useful, and sustainable•35 minutes
- Example Pack: 15 Great CRM Entries•15 minutes
- Weekly Relationship Review Checklist•15 minutes
- Going deeper on building a lightweight personal CRM•30 minutes
2 assignments•Total 90 minutes
- Build Your Relationship Pipeline: Mira’s Network Mapping Scenario•60 minutes
- Module 1 Knowledge Check•30 minutes
What's included
3 videos6 readings2 assignments
3 videos•Total 17 minutes
- Outreach Cadences That Don’t Feel Awkward•5 minutes
- Informational Interviews that Don’t Waste People’s Time•6 minutes
- Mentor & Sponsor Mapping•6 minutes
6 readings•Total 160 minutes
- Weak Outreach vs Strong Outreach•15 minutes
- Practical guides for outreach that feels natural, specific, and easy to answer•30 minutes
- Worksheet: Informational Interview Prep Builder•30 minutes
- Sharpening your approach to informational interviews•40 minutes
- Examples List: Mentor Behavior vs Sponsor Behavior•10 minutes
- Mapping mentors and sponsors for real career momentum•35 minutes
2 assignments•Total 90 minutes
- Applying Outreach, Informational Interviews, and Mentor/Sponsor Mapping•60 minutes
- Module 2 Knowledge Check•30 minutes
What's included
3 videos6 readings2 assignments
3 videos•Total 21 minutes
- Content Strategy for Career Visibility (LinkedIn, Slack, Communities)•8 minutes
- Portfolio Pieces & Case Stories from Everyday Work•7 minutes
- Public Speaking, Panels & Internal Visibility•7 minutes
6 readings•Total 135 minutes
- Examples List: One Work Insight, Three Different Posts•15 minutes
- Turning everyday updates into a visibility strategy•30 minutes
- What Makes a Work Example Credible, Not Just Impressive•10 minutes
- Strengthening your case stories and work portfolio•30 minutes
- Examples List: Weak Speaking Topics vs Strong Speaking Topics•15 minutes
- Extending your visibility through talks, panels, and internal knowledge-sharing•35 minutes
2 assignments•Total 90 minutes
- Show Your Work: Content, Case Stories, and Internal Visibility•60 minutes
- Module 3 Knowledge Check•30 minutes
What's included
3 videos6 readings2 assignments
3 videos•Total 20 minutes
- Ethical Self-Promotion (Signal, Don’t Brag)•6 minutes
- Integrating Branding into Daily Work•8 minutes
- Your Personal Visibility System (Putting It All Together)•7 minutes
6 readings•Total 155 minutes
- Worksheet: Ethical Self-Promotion Message Builder•30 minutes
- Practicing self-promotion with accuracy, generosity, and trust•35 minutes
- Examples List: Ordinary Work Behaviors → Stronger Brand Signals•10 minutes
- Making your day-to-day work reinforce your brand•35 minutes
- Why Visibility Systems Fail (and How to Make Them Stick)•10 minutes
- Building a visibility rhythm you can actually sustain•35 minutes
2 assignments•Total 90 minutes
- Build Your Ethical Visibility Plan•60 minutes
- Module 4 Knowledge Check•30 minutes
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