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URL: https://www.coursera.org/learn/promotional-materials-every-musician-needs

⇱ Promotional Materials Every Musician Needs | Coursera

Promotional Materials Every Musician Needs

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Promotional Materials Every Musician Needs

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn the three types of resumes (performance resume, general music resume, and skills resume), when to use them, and how to format them.

  • Apply basic concepts of composition, lighting, and audio quality to create compelling promotional images and demo videos.

  • Write a selection of prose biographies for a variety of settings that illustrate your artist’s Mission Statement.

  • Identify the key components and visual “feel” of a professional website.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Musician’s Professional Toolbox: Your Portfolio Career Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

As the saying goes, first impressions are everything, especially in the arts. That's why it's so important to have the skills and knowledge you need to create effective promotional materials that will help you stand out from the crowd.

In this course, you will learn everything you need to know about creating powerful promotional materials that effectively showcase your talent and enhance your professional image. From artist bios and captivating headshots to polished resumes/CVs, persuasive cover letters, attractive websites, and engaging promotional videos, this course will walk you through the promotional materials you need to establish a strong and professional presence in the music industry. By mastering the art of creating compelling promotional materials, you can effectively showcase your talent, convey your unique brand identity, and leave a lasting impression on your target audience. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

In this module, you will learn the content and formatting principles behind a variety of resume types and create three different resumes based on your professional training and experience.

What's included

2 videos4 readings1 assignment1 peer review3 discussion prompts

2 videos•Total 80 minutes
  • Resumes and CVs I: Types & Purposes•47 minutes
  • Resumes and CVs II: Formatting•33 minutes
4 readings•Total 22 minutes
  • Course Updates and Accessibility Support•1 minute
  • Welcome Musicians!•1 minute
  • Assignments and Honors Track•10 minutes
  • Angela Beeching, "12 ways to fine-tune your CV"•10 minutes
1 assignment•Total 30 minutes
  • Resumes and CVs•30 minutes
1 peer review•Total 90 minutes
  • Musical Resume/CV Activity•90 minutes
3 discussion prompts•Total 30 minutes
  • Meet Your Peers!•10 minutes
  • General Discussion Board•10 minutes
  • Transferrable Skills•10 minutes

In this module, you will learn to write compelling biographical materials and effective cover letters for a variety of uses.

What's included

2 videos2 readings1 assignment1 peer review1 discussion prompt

2 videos•Total 35 minutes
  • Your Prose Bio•18 minutes
  • Cover Letters•18 minutes
2 readings•Total 20 minutes
  • Harris, "Butt heads with the artist bio"•10 minutes
  • Baer, "Here is the incredible cover letter Leonardo Da Vinci wrote in the 1480s"•10 minutes
1 assignment•Total 30 minutes
  • Cover Letters and Bios•30 minutes
1 peer review•Total 90 minutes
  • Musical Biography or Cover Letter •90 minutes
1 discussion prompt•Total 10 minutes
  • Musician Bios•10 minutes

In this module, you will learn principles of design and content required to create compelling promotional materials through visual, audio, and web-based means.

What's included

4 videos1 reading1 assignment1 peer review1 discussion prompt

4 videos•Total 75 minutes
  • Essential Content•12 minutes
  • Visual Materials I: What makes a good headshot?•23 minutes
  • Visual Materials II: What makes a good promo video?•16 minutes
  • Visual Materials III: What makes a good website?•25 minutes
1 reading•Total 10 minutes
  • Brown, "10 pieces of essential content"•10 minutes
1 assignment•Total 30 minutes
  • Images, Demos, and Websites•30 minutes
1 peer review•Total 90 minutes
  • Headshot, Storyboard or Website Mockup Activity•90 minutes
1 discussion prompt•Total 10 minutes
  • Website Critique•10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

University of Colorado Boulder
4 Courses•2,791 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.