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Sales Skills: Coach Buyers Through Complex Decisions

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Sales Skills: Coach Buyers Through Complex Decisions

Included with

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Coach buyers through complex internal decision processes

  • Diagnose hesitation and prevent “no decision” outcomes

  • Align stakeholders and maintain momentum in complex deals

Details to know

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Add to your LinkedIn profile

Recently updated!

April 2026

Assessments

8 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Advanced Sales Training: Challenging, Coaching And Closing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This course teaches sales professionals how to coach buyers through complex decision processes where uncertainty, competing priorities and multiple stakeholders often slow progress. Building on the challenger-style foundations from Course 1, you will learn how to guide conversations that uncover hidden concerns and support customers as they evaluate competing options.

You’ll develop diagnostic coaching skills that help identify hesitation, risk perception and internal misalignment early in the buying process. Through practical frameworks and real-world scenarios, you will strengthen your communication, emotional intelligence and active listening abilities so you can influence internal champions and support stakeholder alignment. Designed for sales professionals working in complex B2B environments, this course equips you to maintain deal momentum and prevent “no decision” outcomes. By the end, you will be able to guide buyers through internal discussions with clarity and confidence, preparing you for the advanced objection-handling and closing techniques explored in the final course.

This module explores how emotional intelligence strengthens customer relationships and supports complex B2B decision-making. You’ll learn how self-awareness, empathy, emotional regulation, and perspective-taking influence the quality of every interaction with stakeholders. The module introduces practical techniques for recognising emotional cues, managing difficult conversations and responding constructively when tension or uncertainty arises. You’ll see how emotionally intelligent communication helps build rapport, reduce resistance, and strengthen trust across buying groups. By the end of the module, you’ll know how to apply emotional intelligence to create positive customer experiences that support stronger relationships and long-term sales success.

What's included

6 videos2 readings2 assignments

6 videosTotal 38 minutes
  • The Foundations Of Effective Collaboration 8 minutes
  • Building Strong Team Relationships6 minutes
  • Navigating Team Dynamics And Conflict5 minutes
  • Enhancing Problem Solving And Decision Making6 minutes
  • Creating A Culture Of Collaboration6 minutes
  • Sustaining Long-Term Collaboration And Continuous Improvement 7 minutes
2 readingsTotal 20 minutes
  • Lesson Descriptions: Team Collaboration And Shared Success10 minutes
  • Project: Designing Your Team Collaboration Blueprint10 minutes
2 assignmentsTotal 60 minutes
  • Active Listening Knowledge Check30 minutes
  • Applying Active Listening Techniques30 minutes

This module focuses on active listening as a core communication skill that strengthens trust and improves decision-making in complex sales conversations. You’ll learn how to listen with intention, remove common communication barriers, interpret non-verbal cues and ask questions that deepen understanding. The module shows how effective listening helps uncover hidden concerns, surface stakeholder priorities and reduce resistance during high-stakes discussions. By the end of the module, you’ll be able to communicate with greater clarity, empathy and confidence, strengthening your ability to guide complex conversations and build trust across stakeholder groups.

What's included

6 videos2 readings2 assignments

6 videosTotal 37 minutes
  • Understanding Active Listening 8 minutes
  • Developing Focused Listening Skills 5 minutes
  • Asking Questions And Clarifying Messages6 minutes
  • Managing Emotions And Biases 7 minutes
  • Applying Active Listening In Leadership 5 minutes
  • Sustaining Active Listening As A Habit6 minutes
2 readingsTotal 20 minutes
  • Lesson Descriptions: Active Listening For Trust And Rapport10 minutes
  • Project: Building Your Active Listening Blueprint10 minutes
2 assignmentsTotal 60 minutes
  • Active Listening Knowledge Check30 minutes
  • Applying Active Listening Strategies30 minutes

This module explores how emotional intelligence strengthens customer relationships and supports complex B2B decision-making. You’ll learn how self-awareness, empathy, emotional regulation and perspective-taking influence the quality of every interaction with stakeholders. The module introduces practical techniques for recognising emotional cues, managing difficult conversations and responding constructively when tension or uncertainty arises. You’ll see how emotionally intelligent communication helps build rapport, reduce resistance and strengthen trust across buying groups. By the end of the module, you’ll know how to apply emotional intelligence to create positive customer experiences that support stronger relationships and long-term sales success.

What's included

6 videos3 readings2 assignments

6 videosTotal 40 minutes
  • Introduction To Emotional Intelligence In Customer Service And Sales6 minutes
  • Emotional Intelligence, Customer Service And Sales9 minutes
  • Customer Service And Emotional Triggers9 minutes
  • Emotional Intelligence And Rapport Building5 minutes
  • The Benefits Of Emotional Intelligence To Customer Service6 minutes
  • How To Develop Self-Awareness And Emotional Intelligence6 minutes
3 readingsTotal 30 minutes
  • Lesson Descriptions: Emotional Intelligence And Buyer Relationships10 minutes
  • Worksheets: Emotional Intelligence And Buyer Relationships10 minutes
  • Project: Building Emotional Intelligence In Customer Interactions10 minutes
2 assignmentsTotal 60 minutes
  • Emotional Intelligence And Customer Relationships Knowledge Check30 minutes
  • Applying Emotional Intelligence Strategies30 minutes

This module explores how mental health awareness and emotional intelligence shape behaviour, communication and collaboration in professional environments. You’ll examine the factors that influence mental wellbeing at work, including stress, workload, interpersonal relationships and organisational culture. The module introduces practical approaches for creating supportive and psychologically safe environments where individuals feel respected, heard and able to contribute effectively. You’ll learn strategies for recognising stress, building resilience, promoting work-life balance and supporting wellbeing within teams. You will also explore how emotionally intelligent leadership helps organisations address mental health challenges constructively and foster stronger working relationships. By the end of the module, you’ll understand how mental health awareness and empathetic leadership contribute to healthier workplace dynamics, stronger collaboration and more productive decision-making.

What's included

5 videos3 readings2 assignments

5 videosTotal 40 minutes
  • Understanding Mental Health In The Workplace10 minutes
  • Creating A Supportive Work Environment8 minutes
  • Stress Management And Resilience Building8 minutes
  • Training For Managers And Leaders8 minutes
  • Community Resources And Employee Assistance Programs7 minutes
3 readingsTotal 30 minutes
  • Lesson Descriptions: Emotional Intelligence And Relationship Building10 minutes
  • Worksheet: Promoting Mental Health Awareness In The Workplace10 minutes
  • Project: Mental Health Awareness Action Plan For Your Organisation10 minutes
2 assignmentsTotal 60 minutes
  • Mental Health Awareness And Team Wellbeing Knowledge Check30 minutes
  • Applying Emotional Intelligence And Team Wellbeing30 minutes

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The Expert Academy
16 Courses1,013 learners

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