Sales Skills: Coach Buyers Through Complex Decisions
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Sales Skills: Coach Buyers Through Complex Decisions
This course is part of Advanced Sales Training: Challenging, Coaching And Closing Specialization
Instructor: The Expert Academy
Included with
Recommended experience
Recommended experience
What you'll learn
Coach buyers through complex internal decision processes
Diagnose hesitation and prevent “no decision” outcomes
Align stakeholders and maintain momentum in complex deals
Skills you'll gain
- Stakeholder Management
- Stakeholder Engagement
- Cultural Sensitivity
- Emotional Intelligence
- Closing (Sales)
- Mental Health
- Stakeholder Communications
- Communication Strategies
- Sales
- Influencing
- Coaching
- B2B Sales
- Collaboration
- Sales Process
- Decision Making
- Rapport Building
- Empathy & Emotional Intelligence
- Empathy
- Employee Coaching
- Active Listening
Details to know
April 2026
8 assignments
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There are 4 modules in this course
This course teaches sales professionals how to coach buyers through complex decision processes where uncertainty, competing priorities and multiple stakeholders often slow progress. Building on the challenger-style foundations from Course 1, you will learn how to guide conversations that uncover hidden concerns and support customers as they evaluate competing options.
You’ll develop diagnostic coaching skills that help identify hesitation, risk perception and internal misalignment early in the buying process. Through practical frameworks and real-world scenarios, you will strengthen your communication, emotional intelligence and active listening abilities so you can influence internal champions and support stakeholder alignment. Designed for sales professionals working in complex B2B environments, this course equips you to maintain deal momentum and prevent “no decision” outcomes. By the end, you will be able to guide buyers through internal discussions with clarity and confidence, preparing you for the advanced objection-handling and closing techniques explored in the final course.
This module explores how emotional intelligence strengthens customer relationships and supports complex B2B decision-making. You’ll learn how self-awareness, empathy, emotional regulation, and perspective-taking influence the quality of every interaction with stakeholders. The module introduces practical techniques for recognising emotional cues, managing difficult conversations and responding constructively when tension or uncertainty arises. You’ll see how emotionally intelligent communication helps build rapport, reduce resistance, and strengthen trust across buying groups. By the end of the module, you’ll know how to apply emotional intelligence to create positive customer experiences that support stronger relationships and long-term sales success.
What's included
6 videos2 readings2 assignments
6 videos•Total 38 minutes
- The Foundations Of Effective Collaboration •8 minutes
- Building Strong Team Relationships•6 minutes
- Navigating Team Dynamics And Conflict•5 minutes
- Enhancing Problem Solving And Decision Making•6 minutes
- Creating A Culture Of Collaboration•6 minutes
- Sustaining Long-Term Collaboration And Continuous Improvement •7 minutes
2 readings•Total 20 minutes
- Lesson Descriptions: Team Collaboration And Shared Success•10 minutes
- Project: Designing Your Team Collaboration Blueprint•10 minutes
2 assignments•Total 60 minutes
- Active Listening Knowledge Check•30 minutes
- Applying Active Listening Techniques•30 minutes
This module focuses on active listening as a core communication skill that strengthens trust and improves decision-making in complex sales conversations. You’ll learn how to listen with intention, remove common communication barriers, interpret non-verbal cues and ask questions that deepen understanding. The module shows how effective listening helps uncover hidden concerns, surface stakeholder priorities and reduce resistance during high-stakes discussions. By the end of the module, you’ll be able to communicate with greater clarity, empathy and confidence, strengthening your ability to guide complex conversations and build trust across stakeholder groups.
What's included
6 videos2 readings2 assignments
6 videos•Total 37 minutes
- Understanding Active Listening •8 minutes
- Developing Focused Listening Skills •5 minutes
- Asking Questions And Clarifying Messages•6 minutes
- Managing Emotions And Biases •7 minutes
- Applying Active Listening In Leadership •5 minutes
- Sustaining Active Listening As A Habit•6 minutes
2 readings•Total 20 minutes
- Lesson Descriptions: Active Listening For Trust And Rapport•10 minutes
- Project: Building Your Active Listening Blueprint•10 minutes
2 assignments•Total 60 minutes
- Active Listening Knowledge Check•30 minutes
- Applying Active Listening Strategies•30 minutes
This module explores how emotional intelligence strengthens customer relationships and supports complex B2B decision-making. You’ll learn how self-awareness, empathy, emotional regulation and perspective-taking influence the quality of every interaction with stakeholders. The module introduces practical techniques for recognising emotional cues, managing difficult conversations and responding constructively when tension or uncertainty arises. You’ll see how emotionally intelligent communication helps build rapport, reduce resistance and strengthen trust across buying groups. By the end of the module, you’ll know how to apply emotional intelligence to create positive customer experiences that support stronger relationships and long-term sales success.
What's included
6 videos3 readings2 assignments
6 videos•Total 40 minutes
- Introduction To Emotional Intelligence In Customer Service And Sales•6 minutes
- Emotional Intelligence, Customer Service And Sales•9 minutes
- Customer Service And Emotional Triggers•9 minutes
- Emotional Intelligence And Rapport Building•5 minutes
- The Benefits Of Emotional Intelligence To Customer Service•6 minutes
- How To Develop Self-Awareness And Emotional Intelligence•6 minutes
3 readings•Total 30 minutes
- Lesson Descriptions: Emotional Intelligence And Buyer Relationships•10 minutes
- Worksheets: Emotional Intelligence And Buyer Relationships•10 minutes
- Project: Building Emotional Intelligence In Customer Interactions•10 minutes
2 assignments•Total 60 minutes
- Emotional Intelligence And Customer Relationships Knowledge Check•30 minutes
- Applying Emotional Intelligence Strategies•30 minutes
This module explores how mental health awareness and emotional intelligence shape behaviour, communication and collaboration in professional environments. You’ll examine the factors that influence mental wellbeing at work, including stress, workload, interpersonal relationships and organisational culture. The module introduces practical approaches for creating supportive and psychologically safe environments where individuals feel respected, heard and able to contribute effectively. You’ll learn strategies for recognising stress, building resilience, promoting work-life balance and supporting wellbeing within teams. You will also explore how emotionally intelligent leadership helps organisations address mental health challenges constructively and foster stronger working relationships. By the end of the module, you’ll understand how mental health awareness and empathetic leadership contribute to healthier workplace dynamics, stronger collaboration and more productive decision-making.
What's included
5 videos3 readings2 assignments
5 videos•Total 40 minutes
- Understanding Mental Health In The Workplace•10 minutes
- Creating A Supportive Work Environment•8 minutes
- Stress Management And Resilience Building•8 minutes
- Training For Managers And Leaders•8 minutes
- Community Resources And Employee Assistance Programs•7 minutes
3 readings•Total 30 minutes
- Lesson Descriptions: Emotional Intelligence And Relationship Building•10 minutes
- Worksheet: Promoting Mental Health Awareness In The Workplace•10 minutes
- Project: Mental Health Awareness Action Plan For Your Organisation•10 minutes
2 assignments•Total 60 minutes
- Mental Health Awareness And Team Wellbeing Knowledge Check•30 minutes
- Applying Emotional Intelligence And Team Wellbeing•30 minutes
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