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URL: https://www.coursera.org/learn/searchengineoptimization

⇱ Search Engine Optimization | Coursera

Search Engine Optimization

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Search Engine Optimization

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Gain insight into a topic and learn the fundamentals.
4.0

10 reviews

Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.0

10 reviews

Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Master SEO fundamentals and processes

  • Implement effective on-page and off-page SEO

  • Utilize Google tools like My Business and Analytics

  • Develop link-building and sitemap management skills

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Strategic Digital Marketing Channels - SEO & SEM Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

This comprehensive SEO program will equip you with the skills needed to excel in entry-level roles in digital marketing. You'll learn to optimize websites, enhance search rankings, and drive traffic through effective SEO strategies.

By the end of this course, you will be able to: - Understand SEO Fundamentals: Learn the evolution, processes, and components of search engines. - Implement On-page and Off-page SEO: Optimize meta tags, content, images, and site speed for better search rankings. - Utilize Google Tools: Master tools like My Business, Ads Keyword Planner, Trends, Analytics, and Search Console. - Develop Link Building Strategies: Create effective link-building plans and combat link spam. - Create and Manage Sitemaps: Enhance website navigation and user experience with well-structured sitemaps. - Stay Updated with SEO Trends: Adapt to mobile optimization, voice search, and personalization trends. - Avoid SEO Pitfalls: Identify and prevent black hat tactics, slow page-load times, and other common issues. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common SEO tasks, building practical skills to prepare you for the job market.

This SEO program offers a strong grasp of the basics of SEO and search engine optimization, designed to equip you with essential skills in digital marketing. Learn about the evolution of search engines, their processes, and components. Understand how search engines work and the role of web directories. Dive into SEO, its advantages, barriers, and types, and enhance your digital marketing strategies. Industry experts will guide you with hands-on activities and examples that simulate common SEO tasks, helping you build your skills and prepare for the job market. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common SEO tasks, building practical skills to prepare you for the job market.

What's included

127 videos8 readings8 assignments

127 videos•Total 278 minutes
  • Search Engine Optimization Introduction•4 minutes
  • What Will You Learn•2 minutes
  • Introduction to SEO•2 minutes
  • Evolution of Search Engines•2 minutes
  • Search Engine Process and Components•2 minutes
  • Working of a Search Engine•1 minute
  • Web Directories•2 minutes
  • What Is Search Engine Optimization•2 minutes
  • Advantages of SEO•1 minute
  • Barriers in SEO•1 minute
  • SEO Techniques•4 minutes
  • Quick Recap•3 minutes
  • Introduction to On-Page and Off-Page SEO•1 minute
  • On-Page SEO•1 minute
  • Title Tag Optimization•1 minute
  • Meta Keywords and Descriptions•2 minutes
  • Heading Tags•3 minutes
  • Engaging Content•2 minutes
  • Image Optimization and Interactive Media•1 minute
  • Outbound and Internal Links•1 minute
  • On-Site SEO•2 minutes
  • URL Optimization•1 minute
  • Sitemaps•2 minutes
  • Domain Trust and Local Domains•1 minute
  • Mobile Site Optimization and Responsive Websites•2 minutes
  • Yoast•1 minute
  • Site-Loading Speed•1 minute
  • Off-Page SEO•1 minute
  • Demo Ahrefs•4 minutes
  • Social Media•1 minute
  • Blogging•2 minutes
  • Localizations and Citations•1 minute
  • Inbound Links•1 minute
  • Quick Recap•2 minutes
  • Introduction to Technical SEO•2 minutes
  • Technical SEO Overview•2 minutes
  • Factors in Technical SEO Overview•2 minutes
  • Internet Search Engine Algorithms•1 minute
  • Mechanism of Web Crawlers•1 minute
  • Google Search Algorithms•2 minutes
  • Google Business Profile•1 minute
  • Google Ads Keyword Planner•1 minute
  • Demo Keyword Planner•6 minutes
  • Google Trends•2 minutes
  • Demo Google Trends•4 minutes
  • PageSpeed Insights•2 minutes
  • Demo PageSpeed Insights•7 minutes
  • Google Analytics•2 minutes
  • Google Search Console•1 minute
  • Search Appearance•1 minute
  • Search Traffic•1 minute
  • Google Index•1 minute
  • Crawling•1 minute
  • Use of Robots.txt File•2 minutes
  • How to Find and Fix 404 Errors•2 minutes
  • Security Issues•1 minute
  • Site Settings•2 minutes
  • Google Panda Google Penguin and Google•2 minutes
  • Google Penguin•2 minutes
  • Google Panda•1 minute
  • Google Panda Penalty Recovery•1 minute
  • Google Penguin Penalty Recovery•2 minutes
  • Real Ranking Signals•1 minute
  • Market Analysis and User Psychology•1 minute
  • Industry Key Drivers•1 minute
  • Comprehend and Connect with User•2 minutes
  • Significance of UI and UX Design•1 minute
  • Quick Recap•1 minute
  • Introduction to Link Building and Link Marketing•1 minute
  • Impact of Links on Search Engine Rankings•1 minute
  • Six Ways Search Engine Judges Links•2 minutes
  • The Psychology of Linking•1 minute
  • Types of Link Building•2 minutes
  • Important Factors of Link Building•2 minutes
  • Link Building Resources and Utilities•1 minute
  • Link Building Tools•2 minutes
  • Choosing the Right Link Building Strategy•3 minutes
  • Content Syndication•1 minute
  • Incentive-Based Link Marketing•1 minute
  • Search Engines Battle with Link Spam•2 minutes
  • Social Networking for Links•2 minutes
  • Quick Recap•2 minutes
  • Demo Yoast SEO•17 minutes
  • Demo Moz•4 minutes
  • Spotlight•1 minute
  • Introduction to Connecting E-Commerce•2 minutes
  • The Mission of Search Engines•2 minutes
  • The Market Share of Search Engines•3 minutes
  • Human Goals of Searching•2 minutes
  • Determining Searchers Intent•2 minutes
  • How People Search•2 minutes
  • How Search Engines Drives Commerce on Web•3 minutes
  • Eye Tracking How Users Scan Results Pages •1 minute
  • Click Tracking•2 minutes
  • Quick Recap•3 minutes
  • Introduction to Obstacles in SEO•2 minutes
  • Black Hat SEO•2 minutes
  • Irrelevant Content•2 minutes
  • Targeting the Wrong Audience•2 minutes
  • Competition•2 minutes
  • Overlooking Social Media as a Medium•2 minutes
  • Ignorance of UX for a Website•2 minutes
  • Missing XML and HTML Sitemaps•2 minutes
  • Slow Page Load Time•2 minutes
  • Use of Flash on a Site•1 minute
  • JavaScript Accessibility Issues•1 minute
  • Quick Recap•2 minutes
  • Introduction to Sitemaps•1 minute
  • Types of Sitemaps•3 minutes
  • Creating a Sitemap•3 minutes
  • Popular Sitemap Generators•3 minutes
  • MindNode•2 minutes
  • WriteMaps•1 minute
  • DynoMapper•1 minute
  • Quick Recap•2 minutes
  • Demo Screaming Frog•10 minutes
  • Introduction to the Future of SEO•1 minute
  • The Ongoing Evolution of Search •4 minutes
  • Searchable Content and Content Types•3 minutes
  • Personalization Localization and User Influence on Search•4 minutes
  • The Increasing Importance of Local Mobile and Voice Recognition Search•3 minutes
  • Increased Market Saturation and Competition•2 minutes
  • SEO as an Enduring Art Form•2 minutes
  • Quick Recap•2 minutes
  • Demo Semrush•16 minutes
  • Spotlight•2 minutes
  • Case Study on Kentucky Fried Chicken KFC•3 minutes
8 readings•Total 80 minutes
  • Introduction to SEO•10 minutes
  • On-Page and Off-Page SEO•10 minutes
  • Technical SEO•10 minutes
  • Link Building and Link Marketing•10 minutes
  • Connecting E-Commerce•10 minutes
  • Obstacles in SEO•10 minutes
  • Sitemaps•10 minutes
  • The Future of SEO•10 minutes
8 assignments•Total 90 minutes
  • Quiz on Introduction to SEO•10 minutes
  • Quiz on On-Page and Off-Page SEO•10 minutes
  • Quiz on Technical SEO•10 minutes
  • Quiz on Link Building and Link Marketing•10 minutes
  • Quiz on Connecting E-Commerce•10 minutes
  • Quiz on Obstacles in SEO•10 minutes
  • Quiz on Sitemaps•10 minutes
  • Quiz on the Future of SEO•20 minutes

This SEO program offers a strong grasp of the basics of SEO and search engine optimization, designed to equip you with essential skills in digital marketing. Learn about the evolution of search engines, their processes, and components. Understand how search engines work and the role of web directories. Dive into SEO, its advantages, barriers, and types, and enhance your digital marketing strategies. Industry experts will guide you with hands-on activities and examples that simulate common SEO tasks, helping you build your skills and prepare for the job market. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common SEO tasks, building practical skills to prepare you for the job market.

What's included

1 reading2 assignments

1 reading•Total 10 minutes
  • Search Engine Optimization Practice Project•10 minutes
2 assignments•Total 240 minutes
  • Assessment for Search Engine Optimization 1•120 minutes
  • Assessment for Search Engine Optimization 2•120 minutes

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Instructor

Simplilearn
23 Courses•28,058 learners

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Frequently asked questions

You can learn Search Engine Optimization (SEO) by enrolling in comprehensive SEO courses, reading industry blogs, and practicing with real-world projects. This SEO course offers a structured approach to mastering SEO fundamentals, on-page and off-page techniques, and utilizing essential SEO tools, ensuring you're well-equipped for the digital marketing landscape.

An SEO course teaches you the strategies and techniques to optimize websites for search engines. It covers essential topics like keyword research, on-page and off-page SEO, link building, and using tools like Google Analytics and Search Console. This course ensures you gain practical skills to improve website visibility and search rankings.

Yes, SEO is a promising career with growing demand as businesses seek to enhance their online presence. It offers diverse job opportunities, competitive salaries, and the chance to work in various industries. This SEO course prepares you for a successful career in this dynamic field by providing in-depth knowledge and practical experience.

SEO can be challenging due to its evolving nature and the need for a strategic approach. However, with the right training and practice, it becomes manageable. This SEO course simplifies complex concepts, making it easier for you to master SEO techniques and stay updated with industry trends.

Basic coding knowledge can be beneficial for SEO, but it's not a strict requirement. Many SEO tasks can be performed without coding skills. This SEO course covers both technical and non-technical aspects, ensuring you can effectively optimize websites regardless of your coding background.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,