SEO Audits: Find & Fix Common Website SEO Issues
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SEO Audits: Find & Fix Common Website SEO Issues
This course is part of Strategic SEO for Digital Marketing Success Specialization
Instructor: Skillshare
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There are 5 modules in this course
Want to learn how to spot and fix the exact issues that are holding a website back from ranking? In this practical, step-by-step course, your instructor, award-winning SEO expert Joshua George walks you through the full SEO audit process his agency uses to get real results.
This class is perfect for freelancers, marketers, business owners, or aspiring SEOs who want to strengthen their technical skills and build a strong SEO foundation that actually gets websites onto the first page of Google. By the end of the course, you’ll be able to: * Understand what an SEO audit is and why it’s essential * Identify and fix the most common technical SEO issues * Audit key elements like site speed, URLs, XML sitemaps, broken links, duplicate content, and more * Analyze on-page elements like title tags, headings, and thin content * Evaluate internal linking structures and backlink profiles * Use free and paid tools to carry out detailed audits with confidence To be successful in this course, you should have a basic understanding of SEO concepts and website structure. With a clear, hands-on format and real-time demos, Joshua makes every step actionable—so you can start applying your new skills immediately. Instructor bio: Joshua George is the founder of ClickSlice, an award-winning SEO agency based in London. His journey into SEO began in 2013 when he built his own eCommerce site and discovered the power of ranking on Google. Within three years, Joshua had mastered SEO and has since helped countless businesses boost their visibility and revenue online. Dedicated to staying ahead in the ever-changing digital landscape, Joshua frequently attends global SEO conferences to keep up with Google’s latest algorithm updates and trends. When he’s not consulting for businesses, he values time with his family and believes deeply in the motto: family is everything.
This module lays the groundwork for the rest of the course by introducing the concept of an SEO audit—what it is, why it matters, and what outcomes to expect. You’ll explore how search engines work and how to break a website audit into manageable, strategic parts. You’ll also get familiar with the essential tools used by SEO professionals to crawl a site and identify technical issues.
What's included
7 videos1 reading1 assignment1 discussion prompt
7 videos•Total 21 minutes
- SEO Audit - Class Overview•2 minutes
- What To Expect + Proof This Works•3 minutes
- What We're Going To Cover In This Section•1 minute
- What Is An SEO Audit + How Google Works•3 minutes
- The 4 Parts To Every SEO Audit•3 minutes
- What Tools Can You Use For An SEO Audit?•3 minutes
- Crawling Your Website - An Overview•5 minutes
1 reading•Total 10 minutes
- Project Instructions•10 minutes
1 assignment•Total 30 minutes
- Module 1 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
- New Discussion Prompt•10 minutes
In this module, you'll take a closer look at foundational technical issues that can affect your site’s search rankings. From crawlability and canonical versions to sitemap validity, site speed, and mobile readiness—you'll learn to spot and correct issues that often prevent websites from being indexed and ranked properly.
What's included
5 videos1 assignment1 discussion prompt
5 videos•Total 19 minutes
- What We're Going To Cover In This Section•1 minute
- Check That Only One Version Of The Site Is Browseable•4 minutes
- XML Sitemap Check•4 minutes
- Check The Website’s Page Speed•6 minutes
- Check If The Site Is Mobile Friendly•4 minutes
1 assignment•Total 30 minutes
- Module 2 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
- New Discussion Prompt•10 minutes
On-page elements are critical for helping both users and search engines understand your content. This module focuses on checking and improving URLs, titles, meta descriptions, and heading tags. You’ll learn how to spot what’s missing or broken—and how to fix it for better search engine visibility.
What's included
5 videos1 assignment1 discussion prompt
5 videos•Total 49 minutes
- What We're Going To Cover In This Section•1 minute
- URLs - 404 Pages + Optimised URLs•12 minutes
- Page Titles•13 minutes
- Meta Descriptions•11 minutes
- Heading Tags (H1 & H2s)•12 minutes
1 assignment•Total 30 minutes
- Module 3 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
- New Discussion Prompt•10 minutes
In this module, you’ll dive deeper into your site’s content and internal structure. You’ll learn how to identify and address low-value or problematic content and make sure your internal linking system supports both user navigation and search engine indexing.
What's included
4 videos1 assignment1 discussion prompt
4 videos•Total 18 minutes
- How To Find Duplicate Content•4 minutes
- How To Find Thin Content•5 minutes
- How To Find Broken Links On Your Website•4 minutes
- How To Analyze A Site’s Internal Link Structure•5 minutes
1 assignment•Total 30 minutes
- Module 4 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
- New Discussion Prompt•10 minutes
Wrap up your SEO audit with a look at off-page SEO and performance metrics. In this module, you’ll assess the quality and structure of your backlink profile and use analytics tools to interpret organic traffic trends. You’ll leave with a full audit workflow and a clearer understanding of how to prioritize fixes for better results.
What's included
5 videos1 assignment1 peer review1 discussion prompt
5 videos•Total 10 minutes
- What We're Going To Cover In This Section•1 minute
- Analyze A Website Backlink Profile•4 minutes
- What We're Going To Cover In This Section•1 minute
- Analyze Organic Search Traffic•4 minutes
- Conclusion... goodbye for now•1 minute
1 assignment•Total 30 minutes
- Module 5 Quiz•30 minutes
1 peer review•Total 60 minutes
- Course Project•60 minutes
1 discussion prompt•Total 10 minutes
- New Discussion Prompt•10 minutes
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