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Smarter Content Creation with Microsoft Copilot

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Smarter Content Creation with Microsoft Copilot

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2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
5.0

11 reviews

Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll step through the process of using Microsoft Copilot to generate high performing content at scale.

By the end of this course, you’ll be able to: Explain the various types of content that can be created with Microsoft Copilot's GenAI Generate content ideas with Microsoft Copilot Produce high performing content at scale with Microsoft Copilot Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Welcome to 'Smarter Content Creation with Microsoft Copilot'! By enrolling in this course, you are taking the next step to transforming your marketing creative with GenAI. In the first module of this course, we'll learn the various types of content that can be created with Microsof Copilot. Then we will learn the best practices for Mirosoft Copilot around brainstorming and idea refinement for content themes and calendars. And lastly, you will learn how to apply Microsoft Copilot to generate high performing creative at scale. By the end of this module, you will know how to use Microsoft Copilot to generate smarter creative content. So let's get started!

What's included

9 videos4 readings4 assignments3 ungraded labs

9 videos•Total 38 minutes
  • Generating SEO & SEM Content at Scale with Microsoft Copilot•7 minutes
  • Creating Personalized Email, Support and PR Scripts With Microsoft Copilot•6 minutes
  • Creating Written Content for Social Media•4 minutes
  • Generating Images for your Email, Landing Pages, and Website•5 minutes
  • Generating Images for Organic Social•3 minutes
  • Creating Images for Your Ads•4 minutes
  • Setting your Brand Voice in Microsoft Copilot•3 minutes
  • Analyze and Grade Content With Microsoft Copilot•4 minutes
  • Generate Improved Versions for Each Piece of Content You Want to Optimize•4 minutes
4 readings•Total 40 minutes
  • Course Syllabus•10 minutes
  • How to Get Started with Microsoft Copilot•10 minutes
  • Note on Feature Limitations•10 minutes
  • Content Types You Can Create with Copilot•10 minutes
4 assignments•Total 120 minutes
  • Types of Content Microsoft Copilot Can Generate•30 minutes
  • How to Use Microsoft Copilot Designer to Create Images•30 minutes
  • How to Analyze Content with Microsoft Copilot•30 minutes
  • Module 1 Quiz: Microsoft Copilot’s GenAI Content Opportunities•30 minutes
3 ungraded labs•Total 180 minutes
  • Create an Email Script for a New Shoe Insole Company•60 minutes
  • Create an Image for Organic Social for the New Shoe Insole Company•60 minutes
  • Set Your Brand Voice Assignment•60 minutes

In the second module of this course, we'll review how to generate ideas for content generation with Microsoft Copilot. You will also learn how to use Microsoft Copilot to refine your ideas and outline a content calendar for your organization.

What's included

8 videos1 reading4 assignments3 ungraded labs

8 videos•Total 35 minutes
  • The Power of Ideas in Content Creation•4 minutes
  • Implementing a Brainstorming Framework with GenAI•6 minutes
  • When Should You Refine Your Ideas?•3 minutes
  • Steps to Optimize Your Idea Refinement with GenAI•7 minutes
  • Setting the Right Criteria for Refinement with GenAI•5 minutes
  • Generate your Content Calendar Outlines with GenAI•4 minutes
  • Possible Content Calendar Features with GenAI•3 minutes
  • Incorporating A/B Testing in Your Content Calendar•3 minutes
1 reading•Total 10 minutes
  • Brainstorming With Copilot•10 minutes
4 assignments•Total 120 minutes
  • How to Brainstorm Content Ideas with GenAI•30 minutes
  • Refining Ideas with GenAI•30 minutes
  • Generate a Content Calendar with Microsoft Copilot•30 minutes
  • Module 2 Quiz: Idea Generation with Microsoft Copilot’s GenAI•30 minutes
3 ungraded labs•Total 180 minutes
  • Brainstorm Ideas for the New Shoe Insole Company•60 minutes
  • Refine Ideas From the Last Assignment•60 minutes
  • Creating a Content Calendar for the New Shoe Insole Company•60 minutes

In the third module of this course, we will use Microsoft Copilot to create high performing content. We'll dive deep into three main creative types: Paid Search Ads, Social Media Posts, and SEO. And we'll utilize the work we did in the last two modules.

What's included

9 videos1 reading4 assignments3 ungraded labs

9 videos•Total 46 minutes
  • Create a Content Framework for Different Content Types•6 minutes
  • Use Microsoft Copilot to Generate Compelling and Attention-Grabbing Titles•6 minutes
  • Structure Your Copywriting to Incorporate Your Brand's Voice•3 minutes
  • Leveraging Content Performance Data with Microsoft Copilot•5 minutes
  • Analyze and Generate Insights from Your Marketing Performance Data•5 minutes
  • Incorporate Content Performance Data with Microsoft Copilot•2 minutes
  • Generate High Performing Paid Search Ads with Microsoft Copilot•6 minutes
  • Generate High Performing Social Ads with Microsoft Copilot•7 minutes
  • Generate High Performing SEO Content with Microsoft Copilot•5 minutes
1 reading•Total 10 minutes
  • Establish Content Frameworks Around Voice in Your AI Content Efforts•10 minutes
4 assignments•Total 120 minutes
  • Training Your Copilot with a Content Framework•30 minutes
  • Including Performance Data to Create Higher Performing Content•30 minutes
  • Generating Paid Search, Social and SEO Content•30 minutes
  • Module 3 Quiz: Using Microsoft Copilot’s GenAI to Generate Higher Performing Content•30 minutes
3 ungraded labs•Total 180 minutes
  • Using Microsoft Copilot’s GenAI to Generate Higher Performing Content•60 minutes
  • Upload Marketing Performance Data and Generating Insights•60 minutes
  • Generate Paid Search, Social, and SEO Content•60 minutes

In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment, concluding this Specialization.

What's included

1 assignment

1 assignment•Total 30 minutes
  • Final Exam: Smarter Content Creation with Microsoft Copilot•30 minutes

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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