VOOZH about

URL: https://www.coursera.org/learn/smm-with-ai

⇱ Social Media Marketing with AI | Coursera


Social Media Marketing with AI

Ends soon! Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Social Media Marketing with AI

Instructor: Anton Voroniuk

Top Instructor

Included with

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Use AI tools to plan, create, and optimize high-performing social media campaigns

  • Generate engaging content, visuals, and videos tailored to each platform

  • Analyze performance, automate workflows, and improve ROI with AI-driven insights

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

April 2026

Assessments

7 assignments¹

AI Graded see disclaimer
Taught in English

There are 6 modules in this course

This course teaches you how to use AI to transform the way you plan, create, and manage social media marketing. You’ll learn how to build complete campaigns from idea to execution, generate engaging content and visuals in minutes, and make smarter decisions using data-driven insights. Along the way, you’ll develop practical skills to streamline workflows, boost creativity, and significantly increase your efficiency.

By completing the course, you’ll be able to produce high-quality posts, videos, and ads tailored to different platforms, while also optimizing performance and improving ROI with AI-powered tools. You’ll gain a clear advantage in a competitive market by working faster and more strategically, without sacrificing quality. What sets this course apart is its hands-on, action-oriented approach. You won’t just learn concepts—you’ll apply them through real tasks and build assets you can use immediately. Designed for both beginners and experienced marketers, this course helps you stay ahead by combining cutting-edge AI tools with proven social media strategies.

Explore how AI is transforming social media marketing workflows and learn how to effectively use key tools from day one.

What's included

4 videos1 reading1 assignment

4 videosTotal 12 minutes
  • Introduction to the Course1 minute
  • The Evolution of Social Media Marketing Workflows4 minutes
  • Introduction to Key AI Tools and How to Choose Them5 minutes
  • Quick-Win: Generate 10 Content Ideas for Your Niche in Seconds3 minutes
1 readingTotal 10 minutes
  • Best Practices for Working With AI 10 minutes
1 assignmentTotal 10 minutes
  • Test Your Knowledge10 minutes

Learn how to plan, research, and structure high-impact social media campaigns using AI-powered insights and strategies.

What's included

5 videos1 reading1 assignment

5 videosTotal 17 minutes
  • Creating Goal-Driven Campaigns4 minutes
  • Building an Audience Persona3 minutes
  • Performing Market Research and Competitor Insights3 minutes
  • Designing Platform-Specific Strategies4 minutes
  • Building a Content Calendar and Plan3 minutes
1 readingTotal 10 minutes
  • Budget Planning and ROI Forecasting with AI 10 minutes
1 assignmentTotal 10 minutes
  • Test Your Knowledge10 minutes

Master the creation of engaging, platform-optimized content using AI for captions, articles, and video concepts.

What's included

5 videos1 reading2 assignments

5 videosTotal 12 minutes
  • Crafting Engaging Posts and Captions2 minutes
  • Transforming Your Text with AI2 minutes
  • Writing Product Descriptions2 minutes
  • Creating Blog Articles and Long-Form Content3 minutes
  • Developing Video Ideas, Scripts, and Concepts3 minutes
1 readingTotal 10 minutes
  • Adapting Content for Various Platforms 10 minutes
2 assignmentsTotal 30 minutes
  • Create Your First AI-Generated Caption20 minutes
  • Test Your Knowledge10 minutes

Discover how to produce eye-catching visuals and multimedia assets using AI-powered design and image-generation tools.

What's included

6 videos1 reading1 assignment

6 videosTotal 19 minutes
  • AI Tool Overview for Visual Content4 minutes
  • Designing Visuals in Canva2 minutes
  • Adapting Visuals for Different Platforms2 minutes
  • Generating Images from Text Prompts 2 minutes
  • Producing Social Media Creatives4 minutes
  • Converting Images into Short Video Formats5 minutes
1 readingTotal 10 minutes
  • Fundamentals of Prompting for Visual Design10 minutes
1 assignmentTotal 10 minutes
  • Test Your Knowledge10 minutes

Learn how to execute, monitor, and optimize social media campaigns while leveraging AI for performance and engagement.

What's included

4 videos2 readings1 assignment

4 videosTotal 8 minutes
  • Planning and Launching Ad Campaigns2 minutes
  • Writing High-Performing Ad Copy2 minutes
  • Discovering and Evaluating Influencers2 minutes
  • Managing Comments and Community Interactions1 minute
2 readingsTotal 20 minutes
  • Monitoring Performance and Optimizing Campaigns10 minutes
  • Campaign Reporting and Stakeholder Communication10 minutes
1 assignmentTotal 10 minutes
  • Test Your Knowledge10 minutes

Wrap up your learning by exploring ethical considerations, leveraging prompt libraries, and completing a final assessment.

What's included

2 videos1 reading1 assignment

2 videosTotal 6 minutes
  • AI Ethics in Social Media Marketing5 minutes
  • Conclusion1 minute
1 readingTotal 10 minutes
  • Prompt Library for Social Media Marketing10 minutes
1 assignmentTotal 30 minutes
  • Final Assessment30 minutes

Instructor

Instructor ratings
5.0 (5 ratings)

Top Instructor

SkillsBooster Academy
66 Courses35,865 learners

Explore more from Marketing

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.