Social Media Marketing with AI
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Recommended experience
Recommended experience
What you'll learn
Use AI tools to plan, create, and optimize high-performing social media campaigns
Generate engaging content, visuals, and videos tailored to each platform
Analyze performance, automate workflows, and improve ROI with AI-driven insights
Skills you'll gain
- Digital Marketing Campaigns
- Advertising Campaigns
- Content Creation
- Social Media Campaigns
- Social Media Strategy
- Responsible AI
- Campaign Planning
- Campaign Management
- Data-Driven Marketing
- Social Media Content
- Social Media Analytics
- Microsoft Copilot
- Social Media Management
- AI powered creativity
- Social Media Marketing
- Artificial Intelligence
Tools you'll learn
Details to know
April 2026
See how employees at top companies are mastering in-demand skills
There are 6 modules in this course
This course teaches you how to use AI to transform the way you plan, create, and manage social media marketing. You’ll learn how to build complete campaigns from idea to execution, generate engaging content and visuals in minutes, and make smarter decisions using data-driven insights. Along the way, you’ll develop practical skills to streamline workflows, boost creativity, and significantly increase your efficiency.
By completing the course, you’ll be able to produce high-quality posts, videos, and ads tailored to different platforms, while also optimizing performance and improving ROI with AI-powered tools. You’ll gain a clear advantage in a competitive market by working faster and more strategically, without sacrificing quality. What sets this course apart is its hands-on, action-oriented approach. You won’t just learn concepts—you’ll apply them through real tasks and build assets you can use immediately. Designed for both beginners and experienced marketers, this course helps you stay ahead by combining cutting-edge AI tools with proven social media strategies.
Explore how AI is transforming social media marketing workflows and learn how to effectively use key tools from day one.
What's included
4 videos1 reading1 assignment
4 videos•Total 12 minutes
- Introduction to the Course•1 minute
- The Evolution of Social Media Marketing Workflows•4 minutes
- Introduction to Key AI Tools and How to Choose Them•5 minutes
- Quick-Win: Generate 10 Content Ideas for Your Niche in Seconds•3 minutes
1 reading•Total 10 minutes
- Best Practices for Working With AI •10 minutes
1 assignment•Total 10 minutes
- Test Your Knowledge•10 minutes
Learn how to plan, research, and structure high-impact social media campaigns using AI-powered insights and strategies.
What's included
5 videos1 reading1 assignment
5 videos•Total 17 minutes
- Creating Goal-Driven Campaigns•4 minutes
- Building an Audience Persona•3 minutes
- Performing Market Research and Competitor Insights•3 minutes
- Designing Platform-Specific Strategies•4 minutes
- Building a Content Calendar and Plan•3 minutes
1 reading•Total 10 minutes
- Budget Planning and ROI Forecasting with AI •10 minutes
1 assignment•Total 10 minutes
- Test Your Knowledge•10 minutes
Master the creation of engaging, platform-optimized content using AI for captions, articles, and video concepts.
What's included
5 videos1 reading2 assignments
5 videos•Total 12 minutes
- Crafting Engaging Posts and Captions•2 minutes
- Transforming Your Text with AI•2 minutes
- Writing Product Descriptions•2 minutes
- Creating Blog Articles and Long-Form Content•3 minutes
- Developing Video Ideas, Scripts, and Concepts•3 minutes
1 reading•Total 10 minutes
- Adapting Content for Various Platforms •10 minutes
2 assignments•Total 30 minutes
- Create Your First AI-Generated Caption•20 minutes
- Test Your Knowledge•10 minutes
Discover how to produce eye-catching visuals and multimedia assets using AI-powered design and image-generation tools.
What's included
6 videos1 reading1 assignment
6 videos•Total 19 minutes
- AI Tool Overview for Visual Content•4 minutes
- Designing Visuals in Canva•2 minutes
- Adapting Visuals for Different Platforms•2 minutes
- Generating Images from Text Prompts •2 minutes
- Producing Social Media Creatives•4 minutes
- Converting Images into Short Video Formats•5 minutes
1 reading•Total 10 minutes
- Fundamentals of Prompting for Visual Design•10 minutes
1 assignment•Total 10 minutes
- Test Your Knowledge•10 minutes
Learn how to execute, monitor, and optimize social media campaigns while leveraging AI for performance and engagement.
What's included
4 videos2 readings1 assignment
4 videos•Total 8 minutes
- Planning and Launching Ad Campaigns•2 minutes
- Writing High-Performing Ad Copy•2 minutes
- Discovering and Evaluating Influencers•2 minutes
- Managing Comments and Community Interactions•1 minute
2 readings•Total 20 minutes
- Monitoring Performance and Optimizing Campaigns•10 minutes
- Campaign Reporting and Stakeholder Communication•10 minutes
1 assignment•Total 10 minutes
- Test Your Knowledge•10 minutes
Wrap up your learning by exploring ethical considerations, leveraging prompt libraries, and completing a final assessment.
What's included
2 videos1 reading1 assignment
2 videos•Total 6 minutes
- AI Ethics in Social Media Marketing•5 minutes
- Conclusion•1 minute
1 reading•Total 10 minutes
- Prompt Library for Social Media Marketing•10 minutes
1 assignment•Total 30 minutes
- Final Assessment•30 minutes
Instructor
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Course
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LearnKartS
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University of California, Davis
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SkillsBooster Academy
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