Social Impact Strategy: Tools for Entrepreneurs and Innovators
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Social Impact Strategy: Tools for Entrepreneurs and Innovators
Instructor: Peter Frumkin
57,580 already enrolled
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There are 4 modules in this course
This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who take this course will be better prepared to launch social impact
organizations of their own invention. By moving through four stages, Define, Design, Pilot, and Scale, students will turn their passion for changing the world into concrete plans for launching a nonprofit or for-profit venture designed to achieve a social goal. This course will allow students to systematically think through problems; develop and test an innovative solution; assess risk, competition, and performance; and spread impact in a way that is financially sustainable. Students who complete the course become eligible to apply for an in-person educational experience, called the Global Social Impact House. GSIH is a seven-day residential program that provides fellows with the tools, community and training they need to advance their ventures. Workshops are customized to the needs of fellows and explore advanced concepts in business models, design thinking and leadership. The program is also designed to help fellows build meaningful, global connections while living together in an inspirational host location. For more information on the Global Social Impact House, please visit: https://csis.upenn.edu/residential-program/gsih/
Learn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course.
What's included
7 videos1 reading1 assignment2 discussion prompts
7 videos•Total 33 minutes
- 0.1. What to Expect in this Course•2 minutes
- 1.1 Introduction to Social Innovation•6 minutes
- 1.2 Traditional approaches to public problem solving•5 minutes
- 1.3 A social entrepreneur's approach to problem solving•6 minutes
- 1.4 Introduction to the social enterprise and the social enterprise spectrum•6 minutes
- 1.5 The Importance of the business model•1 minute
- 1.6 Traits of social enterprise across the spectrum•6 minutes
1 reading•Total 10 minutes
- Recommended Readings for Week 1. Introduction•10 minutes
1 assignment•Total 40 minutes
- Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship•40 minutes
2 discussion prompts•Total 20 minutes
- Introductions•10 minutes
- Admirable social innovators and entrepreneurs•10 minutes
Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire.
What's included
11 videos1 reading1 assignment2 discussion prompts
11 videos•Total 58 minutes
- 2.1 How Do We Find Innovations? Introduction to the Design Process•7 minutes
- 2.2 Why is Design Thinking Important for Social Innovation?•4 minutes
- 2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy•5 minutes
- 2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map•6 minutes
- 2.5 How to Design Part 3: Prototyping•3 minutes
- 2.6 Embracing Creativity and Innovation•4 minutes
- 2.7 Articulating your Roadmap to Impact: The Logic Model•3 minutes
- 2.8 The Logic Model: Critical Elements•6 minutes
- 2.9 The Logic Model: How to Use It•7 minutes
- 2.10 Three Examples of Logic Models•10 minutes
- 2.11 Tips for Building a Strong Logic Model•2 minutes
1 reading•Total 10 minutes
- Recommended Readings for Week 2: Define and Design•10 minutes
1 assignment•Total 30 minutes
- Week 2 Quiz: Finding Innovations and the Road to Impact•30 minutes
2 discussion prompts•Total 20 minutes
- Mind Mapping for Powerful Insights and Potential Solutions•10 minutes
- Logic Models for Building a Roadmap to Impact•10 minutes
We must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation.
What's included
10 videos1 reading1 assignment2 discussion prompts
10 videos•Total 47 minutes
- 3.1 Two Approaches to Measuring Performance: Social Return on Investment (SROI) and Ratings•6 minutes
- 3.2 A Third Approach to Measuring Performance: The Balanced Scorecard•5 minutes
- 3.3 Examples of Balanced Scorecards•7 minutes
- 3.4 How to Develop a Balanced Scorecard - Overview•2 minutes
- 3.5 How to Develop a Balanced Scorecard - Detail•7 minutes
- 3.6 What is Scale?•4 minutes
- 3.7 The Importance of Scale in the Social Sector•2 minutes
- 3.8 Five Approaches to Scale - Overview•3 minutes
- 3.9 Five Approaches to Scale - Details and Implications•5 minutes
- 3.10 Approaching Scale Critically•5 minutes
1 reading•Total 10 minutes
- Recommended Readings for Week 3. Pilot and Scale•10 minutes
1 assignment•Total 30 minutes
- Week 3 Quiz: Performance Measurement and Scale•30 minutes
2 discussion prompts•Total 20 minutes
- Performance Measurement•10 minutes
- Paths to Scale•10 minutes
This course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum.
What's included
13 videos1 reading1 assignment2 discussion prompts
13 videos•Total 59 minutes
- 4.1 Why you Need a Business Model•8 minutes
- 4.2 Features of the Business Model•3 minutes
- 4.3 Business Models along the Business Model Spectrum•4 minutes
- 4.4 Choosing a Model - Introduction•5 minutes
- 4.5 Choosing a Model - How to Choose•5 minutes
- 4.6 Drilling Down on Assessment 2: Competitive Positioning•7 minutes
- 4.7 Competitive Positioning: Market Characteristics and Differentiation•5 minutes
- 4.8 An Example of Competitive Positioning: Blue Avocado•6 minutes
- 4.9 An Example of Competitive Positioning: Jolkona•4 minutes
- 4.10 Key Criteria of Competitive Positioning Assessment•3 minutes
- 4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result•6 minutes
- 4.12 Balancing Mission and Profit•2 minutes
- 4.14 The bottom line•1 minute
1 reading•Total 10 minutes
- Recommended Readings for Week 4. Sector Selection and Business Models•10 minutes
1 assignment•Total 30 minutes
- Week 4 Quiz: Sector Selection and Business Models•30 minutes
2 discussion prompts•Total 20 minutes
- Sector Selection and Competitive Positioning•10 minutes
- What's Next and Staying in Touch•10 minutes
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Reviewed on Nov 25, 2023
This course has helped better my understanding of social entrepreneurship as well as help me figure out my next steps towards furthering my pursuits in the social entrepreneurship world.
Reviewed on Jul 28, 2024
Amazing experience! I've learned a lot from this course on how to start an organization that could alleviate the sufferings of certain population if not all of my society.
Reviewed on Aug 30, 2020
Great course, questionable scoring model on quizzes. Can get 12 out of 13 questions correct yet still score a 54%. Too much emphasis on one question rather than broad understanding of concepts.
Frequently asked questions
This is the only Coursera class that invites students who complete the course to apply for an in-person educational experience, called the Global Social Impact House: http://socialimpactstrategy.org/residential/gsih.
The course is available on the following dates:
Oct 3 - Nov 7
Oct 31 - Dec 5
Nov 28 - Jan 2
Dec 26 - Jan 30
Jan 23 - Feb 27
Feb 20 - Mar 27
No, you do not have to pay for the certificate. You simply have to complete the course and apply for consideration. For more information on the Global Social Impact House, please visit: socialimpactstrategy.org/residential/gsih
More questions
Financial aid available,
