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⇱ Solve Business Problems with AI and Machine Learning | Coursera


Solve Business Problems with AI and Machine Learning

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Solve Business Problems with AI and Machine Learning

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Gain insight into a topic and learn the fundamentals.
4.4

125 reviews

Intermediate level

Recommended experience

Flexible schedule
1 week at 10 hours a week
Learn at your own pace
97%
Most learners liked this course

Gain insight into a topic and learn the fundamentals.
4.4

125 reviews

Intermediate level

Recommended experience

Flexible schedule
1 week at 10 hours a week
Learn at your own pace
97%
Most learners liked this course

What you'll learn

  • Identify appropriate applications of AI and machine learning within a given business situation.

  • Formulate a machine learning approach to solve specific business problems.

  • Select appropriate tools to solve given machine learning problems.

  • Protect data privacy and promote ethical practices when developing and deploying AI and machine learning projects.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignmentsΒΉ

AI Graded see disclaimer
Taught in English

Build your Machine Learning expertise

This course is part of the CertNexus Certified Artificial Intelligence Practitioner Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from CertNexus

There are 4 modules in this course

Artificial intelligence (AI) and machine learning (ML) have become an essential part of the toolset for many organizations. When used effectively, these tools provide actionable insights that drive critical decisions and enable organizations to create exciting, new, and innovative products and services.

This is the first of four courses in the Certified Artificial Intelligence Practitioner (CAIP) professional certification. This course is meant as an entry point into the world of AI/ML. You'll learn about the business problems that AI/ML can solve, as well as the specific AI/ML technologies that can solve them. In addition, you'll get an overview of the general workflow involved in machine learning, as well as the tools and other resources that support it. This course also promotes the importance of ethics in AI/ML, and provides you with techniques for addressing ethical challenges. Ultimately, this course will get you thinking about the "why?" of AI/ML, and it will ensure that your more technical work in later courses is done with clear business goals in mind.

Deep learning, machine learning (ML), and other forms of artificial intelligence (AI) are on the rise. Organizations use these technologies to inform business decisions and guide operationsβ€”often with profound results. However, it can be challenging to identify which business problems are most amenable to these technologies. In this first module, you'll begin exploring AI and ML as solutions to these problems.

What's included

18 videos4 readings1 assignment4 peer reviews1 discussion prompt

18 videosβ€’Total 60 minutes
  • CAIP Specialization Introductionβ€’4 minutes
  • Solve Business Problems with AI and Machine Learning Course Introductionβ€’2 minutes
  • Identify Data-Driven Emerging Technologies Module Introductionβ€’1 minute
  • The Data Hierarchyβ€’3 minutes
  • Big Dataβ€’3 minutes
  • Data Miningβ€’3 minutes
  • Applied AI and ML in Businessβ€’7 minutes
  • Appropriate Business Problemsβ€’5 minutes
  • Challenges of AI/MLβ€’4 minutes
  • Machine Learning Modelβ€’1 minute
  • Machine Learning Workflowβ€’2 minutes
  • Useful Skillsetsβ€’4 minutes
  • Concept Drift and Transfer Learningβ€’3 minutes
  • Problem Formulationβ€’5 minutes
  • Differences Between Traditional Programming and Machine Learningβ€’3 minutes
  • Differences Between Supervised and Unsupervised Learningβ€’3 minutes
  • Randomness and Uncertaintyβ€’5 minutes
  • Machine Learning Outcomesβ€’3 minutes
4 readingsβ€’Total 17 minutes
  • Overviewβ€’2 minutes
  • Get help and meet other learners. Join your Community!β€’5 minutes
  • Guidelines for Following the Machine Learning Workflowβ€’5 minutes
  • Guidelines for Formulating a Machine Learning Outcome β€’5 minutes
1 assignmentβ€’Total 30 minutes
  • Applying AI and ML to Business Problemsβ€’30 minutes
4 peer reviewsβ€’Total 125 minutes
  • Identifying Appropriate Business Applications for AI and MLβ€’30 minutes
  • Planning the Machine Learning Workflowβ€’30 minutes
  • Framing a Machine Learning Problemβ€’45 minutes
  • Selecting a Machine Learning Outcomeβ€’20 minutes
1 discussion promptβ€’Total 5 minutes
  • Reflect on What You've Learnedβ€’5 minutes

The second module in this course provides an overview of software and hardware tools that are commonly used to implement and/or support AI and machine learning techniques. Even if you won't end up trying every tool out there, it's important to be informed about your options so that you'll make better decisions when it comes time to select tools for your own environment.

What's included

4 videos6 readings2 assignments1 discussion prompt

4 videosβ€’Total 8 minutes
  • Select Appropriate Tools Module Introductionβ€’1 minute
  • New Tools and Technologiesβ€’1 minute
  • Hardware Requirementsβ€’4 minutes
  • Cloud Platformsβ€’2 minutes
6 readingsβ€’Total 52 minutes
  • Overviewβ€’2 minutes
  • Open Source AI Toolsβ€’15 minutes
  • Proprietary AI Toolsβ€’15 minutes
  • GPU Platformsβ€’5 minutes
  • Guidelines for Configuring a Machine Learning Toolsetβ€’5 minutes
  • Machine Learning Toolsβ€’10 minutes
2 assignmentsβ€’Total 45 minutes
  • Selecting Appropriate Toolsβ€’30 minutes
  • Open Source and Proprietary AI Tools Quizβ€’15 minutes
1 discussion promptβ€’Total 5 minutes
  • Reflect on What You've Learnedβ€’5 minutes

As AI and machine learning have the potential to revolutionize business, so too will they bring significant changes to society and the individuals in that society. It's vital that anyone involved in developing such technologies, including practitioners, is prepared to handle the ethical risks that arise. In this module, you'll explore those ethical risks, as well as strategies for mitigating such risks.

What's included

16 videos5 readings1 assignment4 peer reviews1 discussion prompt

16 videosβ€’Total 56 minutes
  • Promote Data Privacy and Ethical Practices Module Introductionβ€’2 minutes
  • Data Protectionβ€’4 minutes
  • Data Privacy Lawsβ€’3 minutes
  • Privacy by Designβ€’3 minutes
  • Data Privacy Principles at Odds with Machine Learningβ€’3 minutes
  • Compliance with Data Privacy Laws and Standardsβ€’5 minutes
  • Data Sharing and Privacyβ€’3 minutes
  • The Big Data Challengeβ€’3 minutes
  • Preconceived Notionsβ€’2 minutes
  • The Black Box Challengeβ€’3 minutes
  • Bias, Prejudice, and Discriminationβ€’5 minutes
  • Ethics in NLPβ€’2 minutes
  • Use of Data for Unintended Purposesβ€’2 minutes
  • Intellectual Propertyβ€’4 minutes
  • Humanitarian Principlesβ€’6 minutes
  • Asilomar AI Principlesβ€’5 minutes
5 readingsβ€’Total 32 minutes
  • Overviewβ€’2 minutes
  • Guidelines for Protecting Data Privacyβ€’10 minutes
  • Guidelines for Promoting Ethical Practicesβ€’3 minutes
  • Privacy and Data Governance for AI and MLβ€’2 minutes
  • Guidelines for Establishing Policies Covering Data Privacy and Ethicsβ€’15 minutes
1 assignmentβ€’Total 30 minutes
  • Promoting Data Privacy and Ethical Practicesβ€’30 minutes
4 peer reviewsβ€’Total 90 minutes
  • Complying with Applicable Laws and Standardsβ€’30 minutes
  • Protecting Data Privacyβ€’20 minutes
  • Promoting Ethical Practicesβ€’20 minutes
  • Establishing Policies Covering Data Privacy and Ethicsβ€’20 minutes
1 discussion promptβ€’Total 5 minutes
  • Reflect on What You've Learnedβ€’5 minutes

You'll work on a project in which you'll apply your knowledge of the material in this course to practical scenarios.

What's included

1 peer review

1 peer reviewβ€’Total 120 minutes
  • AI Project Outlineβ€’120 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings
4.2 (41 ratings)
8 Coursesβ€’26,180 learners

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MM
Β·

Reviewed on Jun 1, 2021

I had fun and i enjoyed it and i am hungry for more!

RJ
Β·

Reviewed on Oct 1, 2023

content was easy and very well structured, Presentation was good, looking forward to learn more courses

MR
Β·

Reviewed on Apr 13, 2025

First proper course on AI and ML. Love the fact that the videos are super short and digestible. Managed to complete 5 modules of the first course with ease.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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ΒΉ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.