Becoming a Sports Agent
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There are 11 modules in this course
An immersive experience in the world of sports that will take students through the four stages of a professional athlete's career. Utilizing lectures, guest speakers, reading assignments and hypothetical walkthroughs, students will learn how the best sports agents manage clients at each of these four stages.
This course will provide each student with the skills necessary to guide an athlete through the difficult decisions that can make or lose the athlete millions of dollars, as well as affect their public image and career. Walking through the four stages of an athlete's career, we will provide a broad scope of the landscape of amateur and professional sports so that you can avoid the pitfalls and traps that so many have fallen into in the past; not to mention, bringing you updates throughout the course regarding the rapidly changing sports world that we live in today. Analyzing the best practices in the management of the superstar athletes with whom Professor Carfagna, Professor Volante and their expert guests have worked, we will show you how to manage the career of any professional athlete who might seek your guidance at any stage of his or her professional career.
An introduction to the duties of an agent; the "Rep K" that controls the player-agent relationship; and an analysis of the collective bargaining agreements that govern the three major leagues in the US -- including how a professional athlete achieves free agency in each major league and how players can be punished for improper behavior on and off the field.
What's included
8 videos2 readings1 assignment3 discussion prompts
8 videosβ’Total 81 minutes
- Introducing the Courseβ’2 minutes
- Lesson Introductionβ’2 minutes
- The Representation Agreement ("Rep K")β’5 minutes
- NFL Commissionerβ’12 minutes
- Fred Nance - NFL Commissioner's Authorityβ’10 minutes
- Andy Simms - Representing NFL Playersβ’24 minutes
- Jay Reisinger - Baseball Arbitrationsβ’15 minutes
- Play Act - Reaching Free Agency in the NFL, NBA and MLBβ’12 minutes
2 readingsβ’Total 35 minutes
- Guest Speaker Biosβ’5 minutes
- Reading Assignmentsβ’30 minutes
1 assignmentβ’Total 30 minutes
- Module 1 Quizβ’30 minutes
3 discussion promptsβ’Total 25 minutes
- Introduce Yourselfβ’5 minutes
- NFL Domestic Violence Policyβ’10 minutes
- CBA Analysisβ’10 minutes
An introduction on how to approach recruiting clients, how to build an agency, and how to manage clients once they have signed a representation agreement; an analysis of the effect of professional sports on youth sports, and vice versa. The optional videos look at the fiduciary duties an agent owes his client.
What's included
5 videos2 readings1 assignment2 discussion prompts
5 videosβ’Total 108 minutes
- Lesson Introduction - Recruiting Clientsβ’14 minutes
- Miles Welo - Breaking Into the Industry and Growing an Agencyβ’38 minutes
- Dale Sheptak - Managing Clients and the Effect of Professional Sports on Youth Sportsβ’34 minutes
- Darren Heitner - Fiduciary Duties of Agents Pt. Iβ’13 minutes
- Darren Heitner - Fiduciary Duties of Agents Pt. IIβ’10 minutes
2 readingsβ’Total 25 minutes
- Guest Speaker Biosβ’5 minutes
- Reading Assignmentsβ’20 minutes
1 assignmentβ’Total 30 minutes
- Module 2 Quizβ’30 minutes
2 discussion promptsβ’Total 20 minutes
- Recruiting Clientsβ’10 minutes
- Managing Clientsβ’10 minutes
How the best high school baseball player in the U.S. in 2013, Clint Frazier, went about selecting his management team; the way Major League Baseball teams handle their minor leaguers; and what it takes for any of them to reach the Majors. In this Lesson, we will also study how an agent can build an agency from the ground up, and represent professional athletes through their progression to their peak earning years. Finally, a look into the beginning of LeBron Jamesβ career with his personal attorney, up to βThe Decision.β
What's included
10 videos2 readings1 assignment1 peer review2 discussion prompts
10 videosβ’Total 87 minutes
- Lesson Introductionβ’1 minute
- Age Eligibilityβ’7 minutes
- John Palguta - Financial Planning for Athletes in the Early Stagesβ’15 minutes
- Clint Frazier - The Life of a Minor League Baseball Player Pt. Iβ’10 minutes
- Clint Frazier - The Life of a Minor League Baseball Player Pt. IIβ’6 minutes
- Fred Nance - LeBron James, The Early Yearsβ’10 minutes
- Jeff Schwartz - Representing Young NBA Starsβ’12 minutes
- Play Act - Handling Athletes in the Early Yearsβ’6 minutes
- Brad Seymour - Minor League Baseball Pt. Iβ’8 minutes
- Brad Seymour - Minor League Baseball Pt. IIβ’12 minutes
2 readingsβ’Total 25 minutes
- Guest Speaker Biosβ’5 minutes
- Reading Assignmentsβ’20 minutes
1 assignmentβ’Total 20 minutes
- Module 3 Quizβ’20 minutes
1 peer reviewβ’Total 20 minutes
- Entering the Draft and Achieving Free Agency -- The Pre-Professional Athlete Turns Proβ’20 minutes
2 discussion promptsβ’Total 20 minutes
- Analyzing LeBron's "Decision"β’10 minutes
- Pick Any Young Athleteβ’10 minutes
Protecting the publicity rights of athletes while monetizing and maximizing their brands through product endorsement and license agreements. We will analyze the history of publicity rights and how to market your clients image effectively.
What's included
7 videos2 readings1 assignment2 discussion prompts
7 videosβ’Total 73 minutes
- Lesson Introductionβ’2 minutes
- Product Endorsement Agreementsβ’6 minutes
- Publicity Rightsβ’8 minutes
- Craig Nard - Legal Evolution of Publicity Rightsβ’22 minutes
- Marketing an Athleteβ’11 minutes
- Ron Katz - Jim Brown v. Electronic Artsβ’19 minutes
- Play Act - Sport Marketingβ’6 minutes
2 readingsβ’Total 25 minutes
- Guest Speaker Bioβ’5 minutes
- Reading Assignmentsβ’20 minutes
1 assignmentβ’Total 30 minutes
- Module 4 Quizβ’30 minutes
2 discussion promptsβ’Total 20 minutes
- Brand Managementβ’10 minutes
- Monetization of Publicity Rightsβ’10 minutes
Rebuilding the reputation of athletes who have damaged their brands. How a financial advisor can help a player manage income streams to maintain their lifestyle post-retirement. Also, we will discuss whether LeBron James made the right long-term branding decision by returning to Cleveland, and where his brand will go from here.
What's included
6 videos2 readings1 assignment1 peer review2 discussion prompts
6 videosβ’Total 62 minutes
- Lesson Introductionβ’2 minutes
- Jeff Schwartz - Representing Peak NBA Starsβ’13 minutes
- John Palguta - Financial Planning for Peak Professional Athletesβ’8 minutes
- Jay Reisinger - Rehabilitating an Athlete's Brandβ’15 minutes
- Fred Nance - LeBron's Return to Clevelandβ’17 minutes
- Play Act - Representing Peak Professional Athletesβ’8 minutes
2 readingsβ’Total 30 minutes
- Guest Speaker Biosβ’5 minutes
- Reading Assignmentsβ’25 minutes
1 assignmentβ’Total 30 minutes
- Module 5 Quizβ’30 minutes
1 peer reviewβ’Total 20 minutes
- Endorsement Agreements: Category Exclusivity for the Peak Professional Athleteβ’20 minutes
2 discussion promptsβ’Total 20 minutes
- LeBron's Lifetime Nike Dealβ’10 minutes
- Endorsements by Tarnished Athletesβ’10 minutes
Protecting an athlete's income through insurance policies; an analysis of the on-going concussion epidemic in contact sports; and how an athlete can best prepare for life after retirement.
What's included
9 videos2 readings1 assignment1 peer review2 discussion prompts
9 videosβ’Total 68 minutes
- Lesson Introductionβ’2 minutes
- John Palguta - Financial Planning for Mature and Retired Athletesβ’9 minutes
- Jim Convertino - Insurance and Risk Management of Athletes Pt. Iβ’8 minutes
- Jim Convertino - Insurance and Risk Management of Athletes Pt. IIβ’8 minutes
- Career-Ending Injuriesβ’10 minutes
- Concussions in Sportsβ’4 minutes
- Chris Nowinski - Concussions in Football Pt. Iβ’13 minutes
- Chris Nowinski - Concussions in Football Pt. IIβ’8 minutes
- Play Act - Representing Mature Athletesβ’6 minutes
2 readingsβ’Total 25 minutes
- Guest Speaker Biosβ’5 minutes
- Reading Assignmentsβ’20 minutes
1 assignmentβ’Total 30 minutes
- Module 6 Quizβ’30 minutes
1 peer reviewβ’Total 20 minutes
- Representing the Mature Athlete Considering Retirement: Licensing vs. Buy-inβ’20 minutes
2 discussion promptsβ’Total 20 minutes
- Preparing Client's for Retirementβ’10 minutes
- NFL Players' Assumption of Riskβ’10 minutes
An introduction to the world of golf and tennis athletes who have enjoyed the longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. Also, the Commissioner of the LPGA will discuss the ins and outs of the ladiesβ tour.
What's included
5 videos2 readings1 assignment2 discussion prompts
5 videosβ’Total 71 minutes
- Lesson Introductionβ’1 minute
- Dave Lightner - Representing Golfers Pt. Iβ’19 minutes
- Dave Lightner - Representing Golfers Pt. IIβ’15 minutes
- Michael Whan - The LPGA Pt. Iβ’21 minutes
- Michael Whan - The LPGA Pt. IIβ’15 minutes
2 readingsβ’Total 25 minutes
- Guest Speaker Biosβ’5 minutes
- Reading Assignmentsβ’20 minutes
1 assignmentβ’Total 30 minutes
- Module 7 Quizβ’30 minutes
2 discussion promptsβ’Total 20 minutes
- Is Golf the Best for Agents?β’10 minutes
- Diversification Efforts for a Superstar Clientβ’10 minutes
An introduction to the world of golf and tennis athletes who have enjoyed longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. How an agent can best protect his or her athlete in endorsement agreements through appropriately drafted suitability and morals clauses.
What's included
5 videos2 readings1 assignment1 peer review3 discussion prompts
5 videosβ’Total 58 minutes
- Lesson Introductionβ’2 minutes
- Gavin Forbes - Representing Tennis Players Pt. Iβ’21 minutes
- Gavin Forbes - Representing Tennis Players Pt. IIβ’15 minutes
- Michael Whan - The LPGA Media Rights Agreementβ’6 minutes
- Play Act - Representing Individual Sport Athletesβ’15 minutes
2 readingsβ’Total 25 minutes
- Guest Speaker Biosβ’5 minutes
- Reading Assignmentsβ’20 minutes
1 assignmentβ’Total 30 minutes
- Module 8 Quizβ’30 minutes
1 peer reviewβ’Total 20 minutes
- Suitability Clauses for the Rising Superstar Golferβ’20 minutes
3 discussion promptsβ’Total 30 minutes
- Building a Brand On and Off the Fieldβ’10 minutes
- WTA Media Dealβ’10 minutes
- Marketable Tennis Playersβ’10 minutes
An in-depth look into the life of a footballer, from the youth squad to the first team and after retirement. How to handle a player deciding whether or not to continue their career following a series of injuries. How to handle the career of the next young David Beckham, from loans to transfers to bumper contracts and more -- how to monetize the brand of your footballer, while ensuring their focus with success on the pitch.
What's included
4 videos2 readings1 assignment2 discussion prompts
4 videosβ’Total 65 minutes
- Lesson Introductionβ’2 minutes
- Danny Karbassiyoon - The Life of a Footballerβ’14 minutes
- Danny Karbassiyoon - The Life of a Scoutβ’20 minutes
- Play Act - Representing Professional Footballersβ’30 minutes
2 readingsβ’Total 25 minutes
- Guest Speaker Bioβ’5 minutes
- Reading Assignmentsβ’20 minutes
1 assignmentβ’Total 30 minutes
- Module 9 Quizβ’30 minutes
2 discussion promptsβ’Total 20 minutes
- Are You a Fan?β’10 minutes
- Superstar Footballersβ’10 minutes
What's included
3 videos2 readings1 assignment1 peer review2 discussion prompts
3 videosβ’Total 64 minutes
- Carol Couse - Client Recruitment and Managementβ’16 minutes
- Carol Couse - Process of a Transfer and Contract Negotiationsβ’24 minutes
- Play Act - Agents in Soccerβ’24 minutes
2 readingsβ’Total 30 minutes
- Guest Speaker Bioβ’10 minutes
- Reading Assignmentsβ’20 minutes
1 assignmentβ’Total 30 minutes
- Module 10 Quizβ’30 minutes
1 peer reviewβ’Total 30 minutes
- Representing the Professional Footballer β’30 minutes
2 discussion promptsβ’Total 20 minutes
- Agents in Soccerβ’10 minutes
- U.S. Brands vs. Brands Abroadβ’10 minutes
An in-depth look into the operations of football club AFC Bournemouth with chairman Jeff Mostyn -- Jeff will also describe his roles with the FA Council. An analysis of the contract clauses in football, in particular release clauses, buyout clauses and sell-on clauses, and a brief glimpse into third-party ownership and how a transfer works. Finally, a look at the most influential agents in Europe and how they have come to be successful.
What's included
4 videos2 readings1 assignment1 peer review3 discussion prompts
4 videosβ’Total 60 minutes
- Lesson Introductionβ’1 minute
- Jeff Mostyn - Operating a Football Club Pt. Iβ’29 minutes
- Jeff Mostyn - Operating a Football Club Pt. IIβ’17 minutes
- Ron Katz - Safer Soccerβ’13 minutes
2 readingsβ’Total 25 minutes
- Guest Speaker Biosβ’5 minutes
- Reading Assignmentsβ’20 minutes
1 assignmentβ’Total 30 minutes
- Module 11 Quizβ’30 minutes
1 peer reviewβ’Total 20 minutes
- Course Reflection: Being an Agentβ’20 minutes
3 discussion promptsβ’Total 25 minutes
- Agent Regulationsβ’10 minutes
- Financial Fair Playβ’10 minutes
- Did You Enjoy the Course?β’5 minutes
Instructors
Explore more from Law
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The State University of New York
Course
Status: Free TrialCategory: Credit offered - U
University of Maryland, College Park
Course
Category: PreviewCategory: Credit offered - R
Real Madrid Graduate School Universidad Europea
Course
Status: Free TrialCategory: Credit offered - R
Real Madrid Graduate School Universidad Europea
Course
Status: Free TrialCategory: Credit offered
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Reviewed on Feb 20, 2021
This really improved my understanding of the global sports management ecosystem
Reviewed on Jan 8, 2020
very interesting modules with nice videos and reading content.
Reviewed on Dec 2, 2021
participation in this very course was my absolute privilege.
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