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URL: https://www.coursera.org/learn/starting-and-managing-a-sustainable-hotel-or-tourism-business

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Starting & Managing a Sustainable Hotel or Tourism Business

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Starting & Managing a Sustainable Hotel or Tourism Business

1,817 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

13 reviews

Beginner level

Recommended experience

3 hours to complete

Gain insight into a topic and learn the fundamentals.
4.7

13 reviews

Beginner level

Recommended experience

3 hours to complete

What you'll learn

  • Describe the market trends and consumer preferences in sustainable tourism.

  • Develop a sustainable hotel or tourism business plan.

  • Implement social and eco-friendly practices in hotel operations and guest services.

  • Analyze the financial and environmental impact of sustainable practices.

Details to know

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Assessments

1 assignment

Taught in English
Flexible schedule
Learn at your own pace

There is 1 module in this course

This course provides a comprehensive overview of sustainable practices in the hotel and tourism industry, focusing on environmental conservation, community engagement and economic sustainability.

Imagine a boutique hotel set in a pristine, untouched landscape. This small hotel not only provides luxurious comfort but operates entirely on renewable energy, sources its food locally and maintains the focus on zero-waste policy. It stands as a beacon of sustainability, drawing eco-conscious travelers and setting a new benchmark in the hospitality industry. This vision can become a reality for your business too. Let’s interpret the essential strategies and best practices that will empower you to launch or revamp your hotel or tourism business as a sustainability trailblazer. Throughout this journey, you’ll uncover market trends, acquire practical insights and become a game-changer at implementing eco-friendly practices. Moreover, we’ll explore the multiple advantages of sustainability: not only does it benefit the environment and the community, but it also makes sound financial sense, in the short and log term. This course is designed for aspiring hotel and tourism entrepreneurs, hotel managers and supervisors, professionals interested in sustainable hospitality business practices, and hospitality students. Participants should have a basic understanding of the hospitality industry, a foundational knowledge of business management principles, and a genuine interest in sustainability within the hospitality sector. By the end of this course, you will be able to identify market trends in sustainable tourism, develop a sustainable business plan, implement eco-friendly practices in hotel operations, and analyze the financial and environmental impact of these practices.

In this course, we tackle the growing need for sustainability in tourism. As a dedicated professional in the hospitality industry, you’re very aware of the environmental impact our field can have. This course is designed for you, an innovator and leader who aims to create economically viable businesses while embracing social responsibility and promoting sustainable practices, that resonate now and in the future.

What's included

14 videos6 readings1 assignment1 peer review2 discussion prompts

14 videosβ€’Total 126 minutes
  • Introduction to the Course & Meet Your Instructorβ€’5 minutes
  • Examining the Importance of Sustainability in Tourismβ€’9 minutes
  • Analyzing Consumer Behaviour and Trendsβ€’9 minutes
  • Examining the Case Studies on Hotels Implementing the ESG Frameworkβ€’8 minutes
  • Identifying Components of a Sustainable Business Planβ€’9 minutes
  • Evaluating Financial Strategies and Measuring Performanceβ€’12 minutes
  • Implementing Marketing Strategies and Communicating Effectively for Sustainable Hotels and Tourism Businessesβ€’12 minutes
  • Implementing Strategies for Hotels to Become More Energy Efficientβ€’10 minutes
  • Examining Real-World Case Studies of Recycling Programsβ€’8 minutes
  • Explaining The Importance of Stakeholder Involvementβ€’8 minutes
  • Analyzing Purposeful Travel and Responsible Practicesβ€’8 minutes
  • Analyzing The Financial Viability of Eco-friendly Amenities and Servicesβ€’11 minutes
  • Evaluating and Implementing Green Certifications and Standards for Sustainable Hospitality β€’11 minutes
  • Congratulations and Continuous Learning Journeyβ€’7 minutes
6 readingsβ€’Total 30 minutes
  • Welcome to the Course: Course Overviewβ€’5 minutes
  • World Economic Forumβ€’5 minutes
  • McKinsey ESG Reportβ€’5 minutes
  • Study on Sustainability Practices on Eco-Friendly Resortsβ€’5 minutes
  • Progress Report on Hilton’s 2030 Sustainability Targetsβ€’5 minutes
  • Sustainability Audit Checklistβ€’5 minutes
1 assignmentβ€’Total 25 minutes
  • Starting & Managing a Sustainable Hotel or Tourism Businessβ€’25 minutes
1 peer reviewβ€’Total 15 minutes
  • Sustainability Audit and Improvement Plan: A Practical Exerciseβ€’15 minutes
2 discussion promptsβ€’Total 10 minutes
  • Driving Eco-Friendly Guest Experiencesβ€’5 minutes
  • Strategic Steps for Sustainable Tourism Successβ€’5 minutes

Instructors

8 Coursesβ€’47,562 learners

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Frequently asked questions

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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,