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URL: https://www.coursera.org/learn/stay-gdpr-compliant

⇱ Stay GDPR Compliant | Coursera

Stay GDPR Compliant

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • GDPR compliance builds trust and strengthens customer relationships while improving marketing effectiveness.

  • Quarterly audits and documented consent processes create durable compliance and reduce violation risks.

  • Collecting only essential data lowers risk and improves campaign relevance and engagement.

  • Compliance works best when built into daily marketing workflows, not treated as a separate task.

Details to know

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Recently updated!

March 2026

Assessments

3 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Email Execution: Automation, Testing & Audience Targeting Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course

Privacy regulations are reshaping email marketing forever. This Short Course was created to help marketing professionals accomplish compliant audience management that builds trust while driving results.

By completing this course, you'll be able to review data-handling processes systematically, conduct quarterly compliance audits, and maintain regulatory best practices that protect your organization from compliance risks. By the end of this course, you will be able to: Apply GDPR requirements to email data collection and processing workflows Conduct quarterly compliance audits with structured evaluation methods Implement consent management and data retention policies effectively This course is unique because it combines practical compliance frameworks with real-world audit procedures that immediately strengthen your marketing operations. To be successful in this project, you should have a background in email marketing platforms and basic data privacy concepts.

Learners will ensure adherence to GDPR and other applicable email regulations by reviewing data-handling processes. GDPR is a key core privacy and consent policy but others exist and interact with it.

What's included

1 video1 reading2 assignments

1 video•Total 4 minutes
  • Systematic Data-Handling Process Review•4 minutes
1 reading•Total 12 minutes
  • GDPR Fundamentals for Email Marketing•12 minutes
2 assignments•Total 21 minutes
  • Create Your GDPR Compliance Audit Documentation•15 minutes
  • Data-Handling Process Review Assessment•6 minutes

Learners will conduct quarterly compliance audits to maintain best practices and mitigate regulatory risks.

What's included

2 videos1 reading1 assignment

2 videos•Total 5 minutes
  • The Strategic Power of Quarterly Compliance Audits•3 minutes
  • Conducting Your First Quarterly Audit•2 minutes
1 reading•Total 7 minutes
  • Podcast:Quarterly Audit Framework and Best Practices•7 minutes
1 assignment•Total 8 minutes
  • GDPR Compliance Mastery Assessment•8 minutes

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Instructor

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Frequently asked questions

In this course, GDPR compliance auditing means systematically reviewing how email marketing data is collected, processed, retained, and documented. The focus is on building a repeatable audit process that helps you check consent practices, data minimization, and subscriber rights handling as part of normal marketing work.

You would use GDPR compliance auditing when you need to review existing email marketing practices and confirm that your team is handling subscriber data in a compliant way. The course especially frames it as a quarterly process for catching consent, retention, and documentation gaps before they become routine problems.

GDPR compliance auditing sits inside the ongoing management of email marketing operations rather than outside it as a separate legal exercise. In this course, it acts as the repeatable check that connects daily data handling, consent management, and recordkeeping to broader compliance expectations.

GDPR compliance auditing is a structured, repeatable review with defined categories, documented findings, and follow-up actions. A one-off compliance check is more informal and isolated, so it is less useful for tracking gaps over time or maintaining a durable compliance record.

A basic understanding of email marketing platforms and core data privacy concepts is helpful before learning GDPR compliance auditing here. The course is beginner level, but it assumes you can follow how subscriber data is collected and used in marketing workflows.

The course uses structured audit templates and systematic review methods rather than a single named email platform. The main methods center on evaluating consent collection, data retention, and compliance documentation in a quarterly audit workflow.

You will practice reviewing data-handling workflows, identifying compliance gaps, documenting consent and retention practices, and prioritizing remediation actions by risk. You also build a repeatable quarterly audit structure with ownership and timelines so compliance checks can be carried into regular marketing operations.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.