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⇱ Strategic Management & Business Policy | Coursera


Strategic Management & Business Policy

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Strategic Management & Business Policy

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Gain insight into a topic and learn the fundamentals.
4.6

14 reviews

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.6

14 reviews

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Analyze strategic foundations and craft vision & mission.

  • Apply policy structures, profiling tools, and success factors.

  • Align internal capabilities with external business conditions.

Details to know

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Assessments

17 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Strategic Management: Business Strategy & Cases Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

By completing this course, learners will be able to analyze strategic foundations, apply policy structures, evaluate stakeholder roles, and develop effective vision and mission statements. They will also learn to formulate objectives, identify critical success factors, and utilize environmental mapping and profiling tools to align internal capabilities with external conditions.

This course benefits learners by building a practical and conceptual understanding of strategic management. It equips them with frameworks to interpret business ethos, integrate values with decisions, and differentiate among schools of thought in decision-making. Learners will gain the ability to adapt strategies using futuristic scenarios, apply metrics to measure performance, and design comprehensive organizational profiles. What makes this course unique is its holistic approachβ€”bridging theory with practical tools such as matrices, profiling methods, and visualization techniques. Instead of focusing only on abstract concepts, it combines strategic foundations with real-world applications, making it highly relevant for managers, entrepreneurs, and aspiring leaders seeking to strengthen their strategic planning and execution skills.

This module introduces the foundational concepts of strategic management, including the purpose of strategy, the role of business policy, and the significance of ethos and clarity in guiding organizational decisions. Learners gain insights into how policy structures, futuristic scenarios, and cultural values shape the strategic direction of businesses.

What's included

8 videos4 assignments

8 videosβ€’Total 72 minutes
  • Introduction to Strategic Managementβ€’12 minutes
  • Business Policy as a Corporate Functionβ€’6 minutes
  • Business Policy Matrixβ€’12 minutes
  • Futuristic Scenariosβ€’8 minutes
  • Genetics of Business Policyβ€’12 minutes
  • Business Ethos Clarityβ€’9 minutes
  • Professional Acquaintanceβ€’7 minutes
  • Raison Deter of Business Policyβ€’7 minutes
4 assignmentsβ€’Total 60 minutes
  • Graded - Fundamentals of Strategic Managementβ€’30 minutes
  • Introduction to Strategyβ€’10 minutes
  • Policy Structuresβ€’10 minutes
  • Business Ethos and Clarityβ€’10 minutes

This module explores the foundations of strategic thinking, the comprehension of strategy, and decision-making approaches across schools of thought. Learners examine competencies, capabilities, and variables that impact policy effectiveness while evaluating different perspectives on strategy.

What's included

10 videos4 assignments

10 videosβ€’Total 88 minutes
  • Output Metrix of Business Policyβ€’8 minutes
  • Competence and Capability Specificβ€’8 minutes
  • Variables Discourse on Business Policyβ€’8 minutes
  • The Strategic Management Ethosβ€’8 minutes
  • Comprehending Strategyβ€’11 minutes
  • Defining and Enunciating Strategyβ€’8 minutes
  • Various Operational Inches of Strategyβ€’10 minutes
  • Strategic Decision Making Ethosβ€’8 minutes
  • Strategic Decision Making Ethos Continueβ€’8 minutes
  • School of Thoughtsβ€’12 minutes
4 assignmentsβ€’Total 60 minutes
  • Graded - Strategy and Decision Makingβ€’30 minutes
  • Strategic Foundationsβ€’10 minutes
  • Understanding Strategyβ€’10 minutes
  • Decision Making & Schools of Thoughtβ€’10 minutes

This module highlights the roles of stakeholders, consultants, and entrepreneurial entities in shaping strategic outcomes. It also emphasizes the importance of visualization tools and statements, including vision and mission, to communicate organizational direction effectively.

What's included

8 videos4 assignments

8 videosβ€’Total 71 minutes
  • Elastrationβ€’11 minutes
  • Entrepreneurial Entitiesβ€’11 minutes
  • Explain the Stakeholder Rolesβ€’10 minutes
  • The Consultantsβ€’5 minutes
  • Introduction to Strategic Visualizationβ€’9 minutes
  • Vision Statementβ€’9 minutes
  • Mission Statementβ€’10 minutes
  • Mission Statement Continueβ€’6 minutes
4 assignmentsβ€’Total 60 minutes
  • Graded - Stakeholders and Visualizationβ€’30 minutes
  • Roles and Entitiesβ€’10 minutes
  • Stakeholders and Consultantsβ€’10 minutes
  • Visualization and Statementsβ€’10 minutes

This module focuses on setting business objectives, identifying issues, and analyzing environmental factors critical to strategy. Learners explore tools such as environmental mapping, profiling, and matrices to evaluate organizational capabilities and align them with external conditions.

What's included

23 videos5 assignments

23 videosβ€’Total 224 minutes
  • Business Ethos Definitionβ€’11 minutes
  • Business Objectives and Milestonesβ€’11 minutes
  • Issuesβ€’7 minutes
  • Raison Deterβ€’12 minutes
  • Critical Success Areasβ€’13 minutes
  • Environmental Attributesβ€’7 minutes
  • Environmental Attributes Continueβ€’8 minutes
  • Intro to Environmental Matrixβ€’10 minutes
  • Statutory and Regulatory Ethosβ€’9 minutes
  • Political Ethos and Global Ethosβ€’8 minutes
  • Environmental Mappingβ€’12 minutes
  • Environmental Inferenceβ€’12 minutes
  • Business Resources and Behaviorβ€’8 minutes
  • Business Synergyβ€’8 minutes
  • Business Competence Spectrumβ€’9 minutes
  • Business Capability Spectrumβ€’12 minutes
  • Business Capability Spectrum Continueβ€’9 minutes
  • Organizational Profiling Matrixβ€’7 minutes
  • Intra Business Profilingβ€’10 minutes
  • Comprehensive Profilingβ€’11 minutes
  • Comparative Profilingβ€’10 minutes
  • Comprehensive Profiling Continueβ€’10 minutes
  • Organizational Profiling Architectureβ€’11 minutes
5 assignmentsβ€’Total 70 minutes
  • Graded - Objectives and Environmental Analysisβ€’30 minutes
  • Business Objectivesβ€’10 minutes
  • Critical Success & Environmentβ€’10 minutes
  • Environmental Mapping & Profiling (Part 1)β€’10 minutes
  • Environmental Mapping & Profiling (Part 2)β€’10 minutes

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Instructor

EDUCBA
1,591 Coursesβ€’326,930 learners

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Learner reviews

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Showing 3 of 14

NJ
Β·

Reviewed on Jan 6, 2026

This course is a strategic thinking accelerator. The combination of intellectual depth, contemporary relevance, and practical application is nearly perfect. Highly recommended.

RK
Β·

Reviewed on Dec 27, 2025

The course effectively explains strategic tools and frameworks, enabling learners to assess competitive environments and design robust business policies successfully.

SM
Β·

Reviewed on Jan 2, 2026

This course shifted my perspective on organizational hierarchy and policy. I feel better equipped to contribute to board-level discussions. A very valuable professional investment.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,