VOOZH about

URL: https://www.coursera.org/learn/strategic-management-mba-fia?specialization=innovationfia

⇱ Strategic Management | Coursera


Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Strategic Management

2,231 already enrolled

Included with

Ask Coursera

Gain insight into a topic and learn the fundamentals.
4.9

31 reviews

Intermediate level
Some related experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.9

31 reviews

Intermediate level
Some related experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the Innovation & Entrepreneurship Mindset Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

Participants will gain insights into competitive analysis, strategic decision-making, and sustainable business practices, preparing them to navigate complex business environments and contribute strategically to organizational success. The curriculum combines theoretical frameworks with practical case studies to foster a deep understanding of strategic concepts and their practical applications.

This week resumes the discussion on Strategy and External Analysis, started in the course “Introduction to Strategy”. On the first day we will deepen the discussion on Strategic Management, including the two models that we will delve into, the I/O model and the Resource Based Model. We'll talk about the techniques used for analysis, and a discussion of the dynamic nature of the external environment.

What's included

6 videos12 readings1 assignment

6 videosTotal 63 minutes
  • Introduction7 minutes
  • On Strategic Management10 minutes
  • The world ahead9 minutes
  • How External Analysis affects Strategy10 minutes
  • External Analysis affects strategy9 minutes
  • Competitive Analysis18 minutes
12 readingsTotal 182 minutes
  • Syllabus - PLEASE READ ME!5 minutes
  • The cohesion of RBV and Industry View for Competitive Positioning35 minutes
  • The Five Competitive Forces that Shape Strategy13 minutes
  •  Resource-Based View of the Firm by Jay Barney7 minutes
  • Future Scenarios and Implications for the Industry20 minutes
  • Past Prediction of the Future Every Decade10 minutes
  • A refresher on Marketing Myopia15 minutes
  • How Covid-19 is boosting innovation19 minutes
  • Is Porter’s Five Forces Framework Still Relevant?15 minutes
  • The Five Competitive Forces That Shape Strategy13 minutes
  • Firm Competition and Market Structure10 minutes
  • Defensive and Offensive Strategies for Market Success20 minutes
1 assignmentTotal 20 minutes
  • Quiz - Week 120 minutes

Week 2 will be dedicated to the forms of internal analysis, the one designed for the I/O model and the Resource Based Model. At this level of discussion, you will see the importance of using alternative forms of internal analysis.

What's included

4 videos9 readings1 assignment

4 videosTotal 40 minutes
  • Internal Analysis10 minutes
  • Core and Non-Core Activities10 minutes
  • Integrated Value Chains10 minutes
  • Key Competences10 minutes
9 readingsTotal 136 minutes
  • Internal Analysis - Creating competitive advantage15 minutes
  • Internal Analysis13 minutes
  • Omnichannel battle between Amazon and Walmart: is the focus on delivery the best strategy? 25 minutes
  • Core Competences8 minutes
  • Outsourcing10 minutes
  • Amazon’s influence: wait and see may no longer be an option 15 minutes
  • Why Are Modern Supply Chains So Needlessly Complex?16 minutes
  • Outsourced profits – the cornerstone of successful subcontracting20 minutes
  • Pros and Cons of Outsourcing 14 minutes
1 assignmentTotal 20 minutes
  • Quiz - Week 220 minutes

Week 3 will be devoted to exploring the two models of strategy making, and when one model is better suited than the other.

What's included

4 videos4 readings1 assignment

4 videosTotal 108 minutes
  • Approaches to Strategy Development10 minutes
  • External Analysis Example11 minutes
  • Resource-Based View (RBV) Strategy Example14 minutes
  • Recording of Live Session - Strategic Management on 22-09-29 20:12:07 [13:00]73 minutes
4 readingsTotal 130 minutes
  • A Resource based approach to performance40 minutes
  • Strategic Overview and Theories5 minutes
  • Amazon Case50 minutes
  • Amazon.com: Supply Chain Management35 minutes
1 assignmentTotal 20 minutes
  • Quiz - Week 320 minutes

Week 4 will be devoted to a discussion of the main reasons why strategies fail, and recommendations to avoid these mistakes. We will also discuss how a very important concept, VUCA (Vulnerability, Uncertainty, Complexity and Ambiguity) is, and how this concept requires professional ways to test and adapt strategies.

What's included

5 videos11 readings1 assignment

5 videosTotal 57 minutes
  • Why strategies fail11 minutes
  • On VUCA11 minutes
  • The Interactive Nature of Business11 minutes
  • Strategy Stress Test14 minutes
  • Strategic Monitoring9 minutes
11 readingsTotal 225 minutes
  •  Why good strategies fail report20 minutes
  • Why Strategies Fail31 minutes
  • What VUCA Really Means for You5 minutes
  • What a difference a word makes20 minutes
  • VUCA Wor(l)d30 minutes
  • The Maginot Line Problem20 minutes
  • Maginot Line: ambiguity40 minutes
  • War Games25 minutes
  • How Did War Become a Game?16 minutes
  • Create Early Warning Systems to Detect Competitive Threats8 minutes
  • The Strength of Weak Signals10 minutes
1 assignmentTotal 30 minutes
  • Quiz - Week 430 minutes

Week 5 will be dedicated to discussing the levels of strategy formulation and execution (Corporate Strategy, Business Unit Strategy and Functional Level Strategy). We will also discuss the challenges of strategy execution.

What's included

5 videos9 readings1 assignment

5 videosTotal 38 minutes
  • Levels of Strategy Formulation7 minutes
  • Corporate Strategy4 minutes
  • Business Unit Strategy9 minutes
  • Functional Level Strategy9 minutes
  • Strategic Formulation vs Implementation9 minutes
9 readingsTotal 198 minutes
  • Corporate Strategy45 minutes
  • Corporate vs Business and Functional Level Strategies10 minutes
  • Corporate and Business Strategy45 minutes
  • Corporate Level Strategy8 minutes
  • Business-Level Strategy15 minutes
  • Functional Level Strategy 8 minutes
  • Leading change with the strategy execution system40 minutes
  • What is Strategy Implementation?2 minutes
  • Formulation to Execution25 minutes
1 assignmentTotal 20 minutes
  • Quiz - Lesson 520 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings
4.8 (13 ratings)
Fundação Instituto de Administração
4 Courses23,787 learners

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

  • 5 stars

    90.32%

  • 4 stars

    9.67%

  • 3 stars

    0%

  • 2 stars

    0%

  • 1 star

    0%

Showing 3 of 31

NM
·

Reviewed on Oct 1, 2024

Exceptional inputs in to how to strategize and manage things

RP
·

Reviewed on Nov 10, 2024

This course met my expectation. The professor was very clear and detail in his presentation. I have enjoyed this course and the contents learnt will be beneficial towards my work at Guysuco.

NJ
·

Reviewed on Apr 28, 2024

very good course, to better understand how it works strategic management.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,