Strategic Product Management
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Strategic Product Management
This course is part of Mastering Product Management Interviews: A Strategic Guide Specialization
Instructor: Board Infinity
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What you'll learn
Conduct comprehensive market analysis and user research to identify target customer segments and inform product strategy.
Develop effective go-to-market strategies and launch plans that leverage marketing channels for optimal product promotion.
Utilize data management tools, including SQL and Excel, to analyze product metrics and visualize data for informed decision-making.
Skills you'll gain
- Market Analysis
- Data Analysis
- Product Strategy
- Design Thinking
- Competitive Analysis
- Product Lifecycle Management
- Data Analysis Software
- Agile Methodology
- Data Visualization Software
- Target Market
- Go To Market Strategy
- Agile Product Development
- Technical Product Management
- Customer Analysis
- Market Research
- Product Development
- Product Management
- Cross-Functional Collaboration
Tools you'll learn
Details to know
16 assignments
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There are 4 modules in this course
Course Description:
This course equips participants with essential skills and methodologies for effective product management. The course covers various frameworks, including Agile, Scrum, Kanban, and Design Thinking, helping learners choose the right approaches for their projects. Participants will explore technical skills, such as understanding technical requirements and using data analysis tools, along with market analysis and product strategy topics like user research and go-to-market strategies. It also addresses the product development lifecycle, collaboration between teams, and best practices for product launches. Finally, learners will gain hands-on experience with SQL and Excel for data management and popular data visualization tools to enhance their analytical capabilities. This course is designed for aspiring product managers looking to refine their strategic decision-making skills. Learning Objectives: 1. Analyze various product management frameworks and methodologies, applying the most suitable approaches to different product scenarios. 2. Evaluate technical requirements and leverage data analysis tools to inform product development and decision-making processes. 3. Conduct market analysis and customer research to identify target segments and develop effective go-to-market strategies. 4. Utilize data management techniques, including SQL and Excel, to analyze product metrics and visualize data for informed decision-making. Target Audience: This course is tailored for students seeking a career in Product Management and professionals looking to transition into Product Management roles. It is ideal for individuals who wish to enhance their interviewing skills and deepen their understanding of the product management landscape, preparing them effectively for product management interviews. Prerequisites: -Engineering Degree preferable - not necessary -Basic knowledge of technology company operations Disclaimer: This is an independent educational resource created by Board Infinity for informational and educational purposes only. This course is not affiliated with, endorsed by, sponsored by, or officially associated with any company, organization, or certification body unless explicitly stated. The content provided is based on industry knowledge and best practices but does not constitute official training material for any specific employer or certification program. All company names, trademarks, service marks, and logos referenced are the property of their respective owners and are used solely for educational identification and comparison purposes.
This module introduces you to the core frameworks, methodologies, and technical skills essential for effective product management. You will explore agile methodologies, design thinking, and other prominent frameworks. This module also delves into the technical skills required for product managers, such as understanding software development concepts, data analysis tools, and UX/UI principles. By the end of this module, you will have a solid foundation in the techniques necessary to manage products effectively.
What's included
24 videos4 readings4 assignments1 discussion prompt1 plugin
24 videosβ’Total 155 minutes
- Introduction to the Courseβ’2 minutes
- Meet your Instructorβ’1 minute
- Product Management Frameworks and Methodologies: Overviewβ’1 minute
- Agile Methodology in Product Managementβ’6 minutes
- Scrum Frameworkβ’3 minutes
- Kanban Methodologyβ’8 minutes
- Scrum vs Kanban: Choosing the Right Approachβ’11 minutes
- Design Thinking Approachβ’5 minutes
- Waterfall vs. Agileβ’9 minutes
- Key Differences between Waterfall and Agile β’7 minutes
- Hybrid Approachesβ’6 minutes
- Choosing the Right Approachβ’11 minutes
- Scrum vs Kanbanβ’6 minutes
- Technical Skills for Product Managers: Overview β’1 minute
- Understanding Technical Requirements in Product Managementβ’6 minutes
- Basics of Software Development and Engineering Conceptsβ’10 minutes
- Familiarity with Data Analysis Tools and Techniquesβ’3 minutes
- Knowledge of UX/UI Principles and Design Thinking ent Rolesβ’8 minutes
- Agile Product Management: Overviewβ’1 minute
- Agile Methodology Overviewβ’7 minutes
- Implementing Agile Principles in Product Developmentβ’9 minutes
- Scrum Framework and Agile Rolesβ’18 minutes
- Agile Metrics and Continuous Improvementβ’12 minutes
- Scaling Agile Practicesβ’5 minutes
4 readingsβ’Total 105 minutes
- Syllabusβ’15 minutes
- Read more about Agile Product Management, Design Thinking, and Comparing Agile, Scrum, Waterfall, and Kanbanβ’30 minutes
- Read more about Essential Skills for Product Managers, Key Technical Concepts, and Data Analysis Techniquesβ’30 minutes
- Read more about Lean Startup Methodology, Agile Estimating and Planning, and Agile Product Management Frameworksβ’30 minutes
4 assignmentsβ’Total 105 minutes
- Graded Quiz: Product Management Techniquesβ’60 minutes
- Practice Quiz: Product Management Frameworks and Methodologiesβ’15 minutes
- Practice Quiz: Technical Skills for Product Managersβ’15 minutes
- Practice Quiz: Agile Product Managementβ’15 minutes
1 discussion promptβ’Total 10 minutes
- Meet and Greetβ’10 minutes
1 pluginβ’Total 15 minutes
- Quick Course Check-Inβ’15 minutes
This module focuses on understanding the market and developing effective product strategies. This module covers market analysis, customer research, and competitive analysis to help you identify target customer segments. You will also learn about planning successful product launches and crafting go-to-market strategies. By the end of this module, you will be able to conduct thorough market analysis and develop strategic plans for product success.
What's included
13 videos2 readings3 assignments
13 videosβ’Total 94 minutes
- Market Analysis and Customer Research: Overviewβ’1 minute
- Conducting Market Analysisβ’9 minutes
- User Research Techniquesβ’10 minutes
- Identifying Target Customer Segments, Competitive Analysis and Positioningβ’11 minutes
- Usability Testingβ’10 minutes
- Establishing Feedback Loopsβ’4 minutes
- Product Launch and Go-to-Market Strategy: Overviewβ’1 minute
- Planning a Successful Product Launchβ’9 minutes
- Strategic Pricing for Maximum Impactβ’7 minutes
- Crafting a Go-to-Market Strategyβ’6 minutes
- Leveraging Marketing Channels for Product Promotion Part 1β’10 minutes
- Leveraging Marketing Channels for Product Promotion Part 2β’10 minutes
- Monitoring and Iterating Post-Launchβ’6 minutes
2 readingsβ’Total 60 minutes
- Read more about Blue Ocean Strategy, User Research, Market Research, and Product Positioningβ’30 minutes
- Read more about Product Launch Strategies, Go-to-Market Approaches, and Comprehensive Planning for Launch Success.β’30 minutes
3 assignmentsβ’Total 90 minutes
- Graded Quiz: Market Analysis and Product Strategyβ’60 minutes
- Practice Quiz: Market Analysis and Customer Researchβ’15 minutes
- Practice Quiz: Product Launch and Go-to-Market Strategyβ’15 minutes
This module provides an in-depth look at the stages of product development and the tools that facilitate this process. This module explores the collaboration between product and engineering teams, the integration of design and development processes, and the importance of continuous improvement. You will also learn about the various tools and technologies that support product management, including project management software, data analytics, and user testing tools.
What's included
14 videos3 readings4 assignments
14 videosβ’Total 76 minutes
- Product Development Lifecycle: Overviewβ’1 minute
- Collaboration between Product and Engineering Teamsβ’11 minutes
- Successful Collaboration at Acme Corp.β’3 minutes
- Integrating Design and Development Processesβ’3 minutes
- Continuous Improvement and Iterationβ’3 minutes
- Product Launch and Lifecycle Management: Overviewβ’1 minute
- Beta Testing and Early Access Programsβ’9 minutes
- Product Launch Best Practicesβ’5 minutes
- Managing Product Lifecycle Phasesβ’3 minutes
- Tools and Technologies for Product Management: Overviewβ’1 minute
- Requirement Documentation - Stories and PRDβ’9 minutes
- Value of a Comprehensive PRDβ’13 minutes
- Data Analytics and Product Metricsβ’7 minutes
- Customer Feedback and User Testing Toolsβ’7 minutes
3 readingsβ’Total 90 minutes
- Read more about Creating Products Customers Love, Navigating the Product Lifecycle, and Integrating Product Management into Design.β’30 minutes
- Read more about Product Lifecycle Management, Product Launch Strategies, and Beta Testing for Successβ’30 minutes
- Read more about Effective PRD Creation and Essential Product Management Toolsβ’30 minutes
4 assignmentsβ’Total 105 minutes
- Graded Quiz: Product Development Lifecycle and Toolsβ’60 minutes
- Practice Quiz: Product Development Lifecycleβ’15 minutes
- Practice Quiz: Product Launch and Lifecycle Managementβ’15 minutes
- Practice Quiz: Tools and Technologies for Product Managementβ’15 minutes
This module emphasizes the importance of data in strategic product management. This module introduces various data sources and tools that product managers can use to inform their strategies and decisions. You will gain foundational knowledge in SQL and Excel, essential for data analysis and visualization. Additionally, you will explore popular data visualization tools, such as Tableau, Power BI, and Google Data Studio, and learn how to select the right tools for your needs.
What's included
20 videos4 readings5 assignments
20 videosβ’Total 108 minutes
- Data Sources for Product Managers: Overviewβ’1 minute
- Types of Data sourcesβ’4 minutes
- Tips for identifying and leveraging appropriate data sources to inform product strategies and decisionsβ’7 minutes
- Introduction to SQL: Overviewβ’1 minute
- Introduction to SQL for Product Managersβ’7 minutes
- Filtering and Sorting Data with SQLβ’4 minutes
- Aggregating Data with SQLβ’4 minutes
- Joining Tables and Advanced Queriesβ’13 minutes
- Introduction to Excel : Overviewβ’1 minute
- Introduction to Excel for Product Managersβ’9 minutes
- Organizing Data for Effective Analysis β’7 minutes
- Data Analysis with Formulas and Functionsβ’7 minutes
- Unlocking Insights with Pivot Tablesβ’8 minutes
- Data Visualization with Charts and Graphsβ’9 minutes
- Advanced Excel Techniques for Product Managersβ’5 minutes
- Overview of Data Visualization Tools: Overviewβ’1 minute
- Introduction to popular data visualization tools: Tableau, Power BI, and Google Data Studioβ’5 minutes
- Considerations for choosing the right data visualization tool based on your needs and preferenceβ’12 minutes
- Customization Capabilities: Tailoring Visualizationsβ’4 minutes
- Course Closure - Gratitude !β’1 minute
4 readingsβ’Total 120 minutes
- Read more about Building a Data-Driven Culture and Leveraging Data Science for Product Strategyβ’30 minutes
- Read more about Essential SQL Skills for Product Managers and Using SQL for Data-Driven Decisionsβ’30 minutes
- Read more about Key Excel Skills for Data Analysis and Reporting for Product Managersβ’30 minutes
- Read more about Data Visualization and Analytics Tools for Product Managersβ’30 minutes
5 assignmentsβ’Total 120 minutes
- Graded Quiz: Data and Toolsβ’60 minutes
- Practice Quiz: Data Sources for Product Managersβ’15 minutes
- Practice Quiz: Introduction to SQLβ’15 minutes
- Practice Quiz: Introduction to Excelβ’15 minutes
- Practice Quiz: Overview of Data Visualization Toolsβ’15 minutes
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