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URL: https://www.coursera.org/learn/talent-acquisition-strategy

⇱ Talent Acquisition Strategy | Coursera


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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • How to connect workforce planning, job documentation, and recruitment strategy to real hiring needs

  • Use sourcing methods, digital recruiting tools, and recruitment metrics to build stronger candidate pipelines

Details to know

Shareable certificate

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Recently updated!

June 2026

Assessments

4 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Managing the Talent Lifecycle Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

In this course, you’ll learn how to build a stronger talent acquisition strategy by connecting recruiting decisions to real workforce needs. You’ll explore how to plan for future hiring, write clearer job descriptions, choose effective recruitment channels, and design inclusive strategies that attract broader, better-matched candidate pools.

You’ll also learn how employer branding, sourcing methods, digital recruiting tools, and recruitment metrics shape hiring outcomes. Along the way, you’ll practice thinking strategically about where candidates come from, how organizations engage them, and how data can reveal what is working--and what needs to improve. By the end of the course, you’ll be able to evaluate recruiting approaches, develop targeted sourcing plans for hard-to-fill roles, and use evidence-based practices to support fair, efficient, and effective hiring. Whether you’re new to HR or looking to strengthen your recruiting skills, this course will help you move beyond reactive hiring and approach talent acquisition as a strategic business function.

Strong hiring starts with planning, not reaction. In this module, you’ll explore how to anticipate workforce needs, define roles clearly, and make informed recruitment decisions. You’ll examine workforce planning, job documentation, recruitment channels, and inclusive strategies. By the end, you’ll be able to align hiring efforts with organizational goals and approach talent acquisition more strategically and consistently.

What's included

5 videos4 readings1 assignment

5 videosTotal 31 minutes
  • Instructor Introduction and Course Overview5 minutes
  • Workforce Planning7 minutes
  • Job Descriptions and Specifications7 minutes
  • Recruitment Channels7 minutes
  • Recruitment Strategies6 minutes
4 readingsTotal 20 minutes
  • Course Outline5 minutes
  • Supporting Reading: Workforce Planning5 minutes
  • Supporting Reading: Recruitment Channels5 minutes
  • Review: Module Key Concepts5 minutes
1 assignmentTotal 20 minutes
  • Practice Assessment: Module 120 minutes

Attracting the right candidates requires more than posting jobs—it requires intentional sourcing, strong employer branding, and smart use of technology. In this module, you’ll explore how organizations shape candidate perceptions, identify and engage talent, and evaluate recruitment effectiveness. You’ll examine sourcing methods, digital tools, and key metrics. By the end, you’ll be able to make more informed, data-driven recruitment decisions.

What's included

4 videos3 readings1 assignment

4 videosTotal 30 minutes
  • Employer Branding7 minutes
  • Effectiveness of Recruitment Strategies7 minutes
  • Common Sourcing Methods8 minutes
  • Digital Recruiting Tools and Platforms8 minutes
3 readingsTotal 15 minutes
  • Supporting Reading: Employer Branding5 minutes
  • Supporting Reading: Common Sourcing Methods5 minutes
  • Review: Module Key Concepts5 minutes
1 assignmentTotal 20 minutes
  • Practice Assessment: Module 220 minutes

Filling hard-to-fill roles requires more targeted and proactive sourcing approaches. In this module, you’ll explore how to develop sourcing plans, use social media to build talent pipelines, and apply inclusive tactics to expand access to qualified candidates. You’ll also examine how to measure sourcing effectiveness. By the end, you’ll be able to design and refine sourcing efforts based on data and market realities.

What's included

4 videos3 readings1 assignment

4 videosTotal 31 minutes
  • Targeted Sourcing Plans8 minutes
  • Social Media Recruiting Strategies8 minutes
  • Inclusive Sourcing Tactics7 minutes
  • Sourcing Effectiveness8 minutes
3 readingsTotal 15 minutes
  • Supporting Reading: Targeted Sourcing Plans5 minutes
  • Supporting Reading: Inclusive Sourcing Tactics5 minutes
  • Review: Module Key Concepts5 minutes
1 assignmentTotal 20 minutes
  • Practice Assessment: Module 320 minutes

Now it’s time to bring everything together. In this final module, you’ll apply workforce planning, sourcing, branding, and recruitment strategies to real hiring scenarios. You’ll evaluate trade-offs, select appropriate approaches, and use data to guide decisions. By the end, you’ll be able to approach talent acquisition as a connected system and make informed, strategic choices in complex hiring situations.

What's included

1 video3 readings1 assignment

1 videoTotal 4 minutes
  • Course Wrap-Up4 minutes
3 readingsTotal 12 minutes
  • Review: Course Key Concepts10 minutes
  • Congratulations and What’s Next1 minute
  • Course Attributions1 minute
1 assignmentTotal 40 minutes
  • Graded Assessment: Course 40 minutes

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Instructor

University of California, Santa Barbara
3 Courses83 learners

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