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URL: https://www.coursera.org/learn/the-art-of-storytelling-iese

⇱ The Art of Storytelling | Coursera


The Art of Storytelling

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The Art of Storytelling

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Gain insight into a topic and learn the fundamentals.
4.6

1,149 reviews

Beginner level

Recommended experience

Flexible schedule
2 hours to complete
Learn at your own pace
99%
Most learners liked this course

Gain insight into a topic and learn the fundamentals.
4.6

1,149 reviews

Beginner level

Recommended experience

Flexible schedule
2 hours to complete
Learn at your own pace
99%
Most learners liked this course

What you'll learn

  • Create captivating stories and deliver successful speeches

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

There is 1 module in this course

Master the art of storytelling to captivate audiences and deliver impactful presentations. This course will teach you how to craft compelling narratives that resonate, enhance your ability to connect with your audience, and leave a lasting impression. Learn techniques for structuring stories, using different narrative styles, and transforming your speeches into unforgettable experiences. No prior experience required. Ideal for professionals in business and marketing.

Welcome to the Art of Storytelling short course! The art of storytelling has been effective in generating memorable content that is easy to share and remember, exciting enough to capture the audience's attention and a source of inspiration to mobilize people around a common project.

What's included

6 videos5 readings4 assignments

6 videosβ€’Total 16 minutes
  • Storytelling Introductionβ€’1 minute
  • When to Use a Story? β€’2 minutes
  • Structure of a Good Story β€’4 minutes
  • The Seven Mortal Sins of Storytellingβ€’3 minutes
  • Effective Tools in Storytellingβ€’2 minutes
  • Storytelling Speech Sample #1β€’3 minutes
5 readingsβ€’Total 24 minutes
  • Meet the professorβ€’5 minutes
  • What Stories are For?β€’1 minute
  • Rememberβ€’5 minutes
  • Rememberβ€’5 minutes
  • Summarizing the Key Ideasβ€’8 minutes
4 assignmentsβ€’Total 60 minutes
  • Question Timeβ€’10 minutes
  • Question Time β€’10 minutes
  • Question Timeβ€’10 minutes
  • Final Questionβ€’30 minutes

Instructor

Instructor ratings
4.7 (393 ratings)
IESE Business School
4 Coursesβ€’74,390 learners

Why people choose Coursera for their career

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Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
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Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
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Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
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"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

  • 5 stars

    68.49%

  • 4 stars

    22.19%

  • 3 stars

    6.96%

  • 2 stars

    1.21%

  • 1 star

    1.13%

Showing 3 of 1149

SY
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Reviewed on Mar 29, 2025

I was really hoping this wonderful session to be longer ,but then again this is just enough to make me aware and think about a lot of things

R
Β·

Reviewed on Jul 28, 2024

It was a pleasure I found something of interest, I'm glad and proud I participated in it, because it has opened my thinking faculty differently.

RR
Β·

Reviewed on Jan 13, 2025

The explanation of the course was good enough to understand and implement the learnings in reality but I was expecting more than this.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,