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The Role of the Media

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The Role of the Media

2,490 already enrolled

Included with

Gain insight into a topic and learn the fundamentals.
4.9

36 reviews

Beginner level

Recommended experience

9 hours to complete
Gain insight into a topic and learn the fundamentals.
4.9

36 reviews

Beginner level

Recommended experience

9 hours to complete

Build your subject-matter expertise

This course is part of the Communicating with Presence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

This course, 'The Role of Media in the Digital Age', provides a comprehensive understanding of news, journalism, and effective press relations in today's evolving media landscape. You'll learn communication strategies applicable in business and marketing contexts. Upon completion, you will be able to analyze media scenarios, develop tailored communication approaches, and understand digital marketing channels for effective messaging. No prior experience required. This course is ideal for those interested in business, marketing, or digital marketing.

Upon completion of this module, learners will be able to interpret different scenarios and determine the most appropriate communication strategy and approach for a specific situation.

What's included

7 videos1 reading2 assignments

7 videos•Total 17 minutes
  • The Role of the Media Introduction•2 minutes
  • Media Made for Conflict•4 minutes
  • More that a Watchdog•3 minutes
  • Deal with Media or Pay the Price•2 minutes
  • Media Relations•3 minutes
  • There are No Secrets •2 minutes
  • The Role of the Media Conclusion•1 minute
1 reading•Total 5 minutes
  • Get help and meet other learners. Join your Community!•5 minutes
2 assignments•Total 210 minutes
  • Single Choice Q•180 minutes
  • Single Choice Q•30 minutes

Upon completion of this module, learners will have acquired the necessary skills for recognising the different aspects of media including its definitions and role in society and how to use the tips and techniques to make a story newsworthy

What's included

6 videos1 assignment

6 videos•Total 20 minutes
  • Introduction to What Makes News•2 minutes
  • Bite-Sized News •2 minutes
  • Exercises on How to Improve Soundbites•5 minutes
  • What´s Most Newsworthy?•3 minutes
  • Come Up with your Definition of News •3 minutes
  • What Makes News Conclusion•5 minutes
1 assignment•Total 30 minutes
  • Single Choice Q•30 minutes

Upon completion of this module, participants will have acquired the necessary skills for public speaking as well as how to maintain attention and control in a press conference or media interview.

What's included

7 videos2 assignments

7 videos•Total 40 minutes
  • Time to Talk with the Media Introduction•8 minutes
  • Learn How to Listen•2 minutes
  • The Four Rules•6 minutes
  • Trust: The Key to Relations with Reporters•7 minutes
  • Interviews •8 minutes
  • Tough Interviews and Tricks of the Trade •6 minutes
  • Time to Talk with the Media Conclusion•2 minutes
2 assignments•Total 210 minutes
  • Multiple Choice Q•30 minutes
  • Single Choice Q•180 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Instructor ratings
4.9 (8 ratings)
IESE Business School
4 Courses•74,797 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,