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URL: https://www.coursera.org/learn/uncover-market-trends-with-data-analysis

⇱ Uncover Market Trends with Data Analysis | Coursera

Uncover Market Trends with Data Analysis

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Uncover Market Trends with Data Analysis

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Learners will be able to identify seasonal patterns and actionable insights by distinguishing market trends from fads using time-series analysis.

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Recently updated!

April 2026

Assessments

4 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the TAM to Go/No-Go: Market Research and Growth Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 2 modules in this course

The course, Uncover Market Trends with Data Analysis, develops essential trend analysis capabilities for market research professionals. Learners will build skills in distinguishing significant, long-term trends from temporary fads and in analyzing time-series data to identify seasonal patterns and peak periods. Through practical exercises using real-world examples, from the strategic rise of AI to seasonal streaming habits, you will develop the analytical capabilities needed to uncover meaningful market patterns that inform business strategy. You will learn to create clear, annotated charts to effectively communicate your findings to stakeholders. By the end of this course, you will be equipped to move beyond simple observation to make strategic, evidence-based decisions, turning data into actionable insights that drive business success.

This module lays the foundation for strategic market analysis. Learners will explore the critical distinction between a sustainable market trend and a short-lived fad, using real-world examples such as the strategic adoption of AI versus the speculative NFT bubble. You will learn a framework for analyzing the duration, drivers, and long-term implications of market phenomena to make informed, evidence-based judgments.

What's included

2 videos1 reading2 assignments

2 videos•Total 17 minutes
  • The Cost of Getting it Wrong: AI vs. NFTs•8 minutes
  • A Framework for Analysis•9 minutes
1 reading•Total 8 minutes
  • The Anatomy of Trends and Fads•8 minutes
2 assignments•Total 30 minutes
  • Hands-On Learning: Classify the Current Market•20 minutes
  • Knowledge Check: Trend or Fad?•10 minutes

In this module, you will learn the practical skill of analyzing time-series data to uncover powerful business insights. Learners will visualize data to identify recurring seasonal patterns and pinpoint peak activity periods, using examples from entertainment streaming and public health. The module culminates in creating clear, annotated visualizations to effectively communicate these findings to stakeholders.

What's included

2 videos1 reading2 assignments

2 videos•Total 15 minutes
  • Riding the Wave: Why Seasonality Matters•7 minutes
  • How to Visualize and Annotate Time-Series Data•8 minutes
1 reading•Total 8 minutes
  • Introduction to Time-Series Analysis•8 minutes
2 assignments•Total 55 minutes
  • Market Insights Report•30 minutes
  • Hands-On Learning: Visualizing Monthly Sales Data•25 minutes

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.